NOVI, Mich. -- Idemitsu Lubricants America Corporation, the U.S. arm of one of the world's top 10 lubricant manufacturers and the trusted OEM factory-fill choice of leading Japanese automakers for more than 110 years, today announced the second year of its partnership with automotive builder and influencer Throtl. This year’s collaboration will debut a very special Honda model vehicle fully reimagined, with an unveiling at the 2026 SEMA Show, live at the Idemitsu booth #23753 on November 3rd @ 10am in the Racing & Performance section at the Las Vegas Convention Center. When Honda revived one of its most iconic nameplates for 2026, enthusiasts had plenty to say. The hybrid-only coupe and lack of a manual transmission left many wondering what could have been. Idemitsu and Throtl took that challenge to heart, spending the past year creating a one-of-a-kind Honda build that reimagines the icon with the performance, power, and driver-focused spirit enthusiasts have been craving. Exactly what the model is, and what lies beneath the hood, will remain a closely guarded secret until its official reveal at SEMA. Throtl promises the wait will be well worth it for anyone who has ever wondered what Honda could have achieved by pushing the limits even further. "Our partnership with Throtl has become one of the most anticipated parts of our SEMA presence," said Alexandre Moreira, Marketing Manager, Idemitsu Lubricants America. "Last year's reveal drew huge crowds and media attention at our booth, and this year we wanted to top it by tackling a car that's on every Honda fan's mind right now. Idemitsu has been engineering lubricants purpose-built for Japanese engines for generations — this build is a perfect showcase of what our oils can do when a car is pushed to its absolute limit," added Moreira. "Last year we showed up and showed out at SEMA”, said Throtl Co-Founder Evan Beckerman.”This year, we're taking on the build every Honda fan has been arguing about online for months. We can't say what it is or what's under the hood just yet, but I will say this, once people see it, they will be absolutely amazed. Idemitsu's been with us every step of the way, and without their oil, this build wouldn't survive what we're about to put it through", Beckerman added. A Partnership Built for JDM Fans, Now in Year Two Idemitsu and Throtl first joined forces at SEMA 2025 to bring bold, unmistakably Japanese builds to an audience that lives and breathes car culture. The debut collaboration was met with an enthusiastic response from SEMA attendees and media, cementing the partnership as a fixture of Idemitsu's Racing & Performance presence. This year's one-of-a-kind project raises the stakes, tapping into one of the most talked-about controversies in Honda's recent history and turning it into a showcase for both brands. Throughout the buildup to SEMA, Idemitsu will spotlight the marketing claims that define its brand in the U.S. market: over 110 years of lubrication expertise and official OE Supplier of the TOP Japanese automakers like Toyota, Lexus, Honda, Acura, Subaru, Mazda, Mitsubishi, Nissan, and Infiniti for over 65 years. ### About Idemitsu Lubricants America Idemitsu Lubricants America Corporation is the U.S. lubricants business of Idemitsu Kosan Co., Ltd., one of the world’s top 10 lubricant manufacturers. Headquartered in Jeffersonville, Indiana, with a blending and packaging facility and Sales Office in Novi, Michigan, Idemitsu has served as a trusted factory-fill supplier to Japanese automakers for more than 65 years and has been engineering premium engine oils since 1911. Idemitsu's full line of synthetic motor oils is formulated specifically for the demands of Japanese engines, from daily drivers to high-performance builds. For more information, visit www.idemitsulubricants.com. About Throtl Throtl is a San Diego-based automotive e-commerce platform and media brand founded in 2015 by brothers Evan and Rick Beckerman. The company offers a massive catalog of over 400,000 performance and aftermarket parts for cars and trucks and is widely known for its popular automotive YouTube channel with more than 4 million followers. For more info visit www.throtl.com. Press Release Type: Announcement Company: Encore Publicity & PR Booth #: 23753 Show Categories: Racing & Performance Media Contact Name: Lynda Buckley Media Contact Email: lynda@encoreppr.com Media Contact Phone: 9173917736 Photo Gallery: 102821