From maintenance and emissions to lighting and horns, HELLA shows both sides of the business in Las Vegas, Nov. 3–6. On Wednesday, Nov. 4 at 4:00 PM, pro racer Robb Holland and producer Larry Chen will host a roundtable discussion moderated by Brian Scotto at HELLA's outdoor SEMA display, Silver Lot Booth 80003. The roundtable will be followed by the world premiere of The Joy of Racing, a multi-episode TV show coming to RACER Network. HELLA GmbH & Co. KGaA ("FORVIA HELLA") will exhibit at both of the automotive aftermarket's biggest shows in Las Vegas this November. At AAPEX (Nov. 3–5), HELLA will be located at The Venetian Expo, Level 2, Booth V3030. It will demonstrate to customers how one supplier can support the many systems inside today's vehicles. At the SEMA Show (Nov. 3–6), HELLA will be in Central Hall Booth 20576, with its outdoor display in Silver Lot Booth 80003. There, visitors can check out The Beast – HELLA's marketing activation rig, an RV and trailer totaling 80 feet – and get a close look at the Kellymoss-built Porsche GT4 R that Robb Holland crashed at the Pikes Peak International Hill Climb in June, on public display for the first time since. Visitors can see firsthand the safety features that protected Robb when it mattered most. A Hummer H1 outfitted with HELLA Blade HP lighting will also be on display, along with several HELLA lighting and horn displays. And visitors can take a shot at a giant Plinko board and play for prizes. HELLA will display its universal lighting range, including the popular Black Magic, X-Treme and Blade series, along with its new line of RACER POD LED Lights, plus classic round HELLA lights Horns - HELLA's horn lineup will be on hand, including the popular Supertone and Sharptone horns On Wednesday, November 4 in Silver Lot Booth 80003, HELLA will host a special launch event for The Joy of Racing – an automotive documentary created by Larry Chen and featuring Robb Holland, coming soon to RACER Network. 4:00 PM – Roundtable discussion with Robb Holland and Larry Chen, moderated by Brian Scotto 4:30 PM – Sneak Preview of "The Joy of Racing" Press Release Type: Announcement Company: Robert Tinson Booth #: 80003 Show Categories: Racing & Performance Media Contact Name: Robert Tinson Media Contact Email: rtinson@aftermarketREADY.com Media Contact Phone: 8604149712 Photo Gallery: 102821