WHERE POWERSPORTS MEETS
THE AFTERMARKET
If you work in the Powersports industry, you're invited to discover new products, trends, and connections shaping the future of the powersports industry at the annual SEMA Show.
Why Attend
EXPERIENCE THE FUTURE OF POWERSPORTS,
AND THE AFTERMARKET, ALL IN ONE PLACE.
The expanded Powersports | SxS | Lifestyle section in West Hall is your destination for the latest products, trends, and innovations shaping the category. Beyond West Hall, you'll have access to 11 additional product sections across the SEMA Show campus, giving you a complete view of what's next for the aftermarket industry.
Discover
WHAT YOU WILL DISCOVER
The latest in:
UTVs, ATVs, and off-road vehicles
Motorcycles, V-Twin, and custom builds
Performance parts and aftermarket upgrades
Gear, apparel, and lifestyle brands
Plus, explore products and innovations across 11 additional sections of the Show to discover new opportunities, emerging trends, and ideas influencing the broader aftermarket.
Every area highlights new developments in design, performance, technology, and the customer experience.
Unmatched Reach
Qualified Buyers
Media Dominance
Trending
SEE WHAT IS TRENDING BEFORE IT
HITS THE MARKET
The Powersports area is one of the most visited destinations on the Show floor.
Attendees come here to:
Identify emerging product trends
Compare innovations across brands
Discover new vendors and partners
Understand what is entering the market next
Who Should Attend
MEET THE PEOPLE BEHIND THE PRODUCTS
The SEMA Show connects you with the professionals, brands, and innovators shaping the future of Powersports while providing access to the broader aftermarket ecosystem.
Who Should Attend:
Powersports dealers and retailers
UTV, ATV, motorcycle, and V-Twin professionals
Manufacturers and product developers
Builders, fabricators, and custom shops
Distributors and warehouse distributors
Off-road and performance specialists
Brand managers and marketing professionals
Media and content creators
Business owners and decision-makers
Beyond the Powersports | SxS | Lifestyle section, you'll have opportunities to connect with professionals across every segment of the aftermarket, helping you discover new products, ideas, partnerships, and business opportunities.
Show Features
BENEFIT FROM UNIQUE EXPERIENCES
From product debuts and industry celebrations to networking events and educational opportunities, the SEMA Show offers experiences that go beyond the show floor.
NEW PRODUCTS SHOWCASE
KICKOFF BREAKFAST
BATTLE OF THE BUILDERS
More events and experiences will be announced as the Show approaches.
SEMA Education
LEARN FROM THE INDUSTRY EXPERTS
SEMA Education brings together industry leaders, technical experts, and business professionals to deliver practical insights you can apply beyond the Show floor.
Sessions cover real-world challenges, emerging technologies, and evolving business strategies across the powersports aftermarket.
Register
BE PART OF THE
INDUSTRY'S FUTURE
The SEMA Show is more than an event. It's a gathering of the people, businesses, and innovators who drive the Powersports industry forward.
When you attend, you're supporting the advocacy, research, and industry initiatives that help protect trail access, strengthen businesses, and create opportunities for future generations of enthusiasts and professionals.
Join the community that is helping shape what's next for Powersports and the aftermarket.
