Specific instructions on how to update your company's Show Directory listing online will be sent via email to your company's primary contact beginning in July 2026. The deadline to update information to be included in the printed SEMA Show Directory is August 21, 2026 (date subject to change). If you have any questions or need assistance regarding your company's Directory Listing, contact Maurice O'Connell at mauriceo@sema.org, or contact Show Management* at 909-396-0289.

Exhibitors must receive a Merchandise Removal Pass from their floor manager or the Show Management Office in Room C104 to remove anything from the Show from 9:00 am, Tuesday, November 3, 2026, through 12:00 pm, Friday, November 6, 2026. Exhibitors are not permitted to remove anything from the exhibit floor from 12:00 pm - 4:00 pm on Friday, November 6, 2026.

Companies are not permitted to sell anything for delivery at the Show. Orders may be taken for future delivery only. Giveaways are permitted in accordance with the Show Rules and Regulations and are subject to Show Management approval. See the tab labeled 'Promotion and Contest Rules/Application' at www.semashow.com/esm

No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at The Venetian & AAPEX Forum and is not open on Friday, November 6th. The AAPEX Show is open Tuesday, November 3 – Thursday, November 5, 2026. See www.aapexshow.com for more information on their event.

If it says, "only two" that means the system recognizes your company's name as a Non-Exhibiting Company (NEC). If a company manufactures any product or offers services that are fit to be exhibited at AAPEX and/or the SEMA Show, the company is considered a Non-Exhibiting Company (NEC). NECs can send a maximum of two representatives to the Shows for up to two years to evaluate the Show for future participation as an Exhibitor.

The SEMA\AAPEX Joint Operating Committee and the association boards of directors require that Show Management verify that each registrant in attendance is involved in the automotive industry. If you have any questions or concerns, please contact customer service Monday - Friday, 9:00 am to 6:00 pm, CENTRAL TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

You may register onsite, but depending upon the day and time you arrive, the lines for new, onsite registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor registration area. The incorrect badge will need to be surrendered onsite in Exhibitor registration to receive the new, updated one.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector, or car enthusiast, you do not qualify to receive a badge. If you do not meet the qualifications to receive a badge, enthusiasts are able to purchase the "SEMA Show Friday - Open to the public" ticket at www.semafest.com which gives you access to the SEMA Show on Friday, November 6th ONLY.