Exhibitor - What is a Non-Exhibiting Company (NEC)?

If a company manufactures any product or offers services that are fit to be exhibited at AAPEX and/or the SEMA Show, the company is considered a Non-Exhibiting Company (NEC). NECs can send a maximum of two representatives to the Shows for up to two years to evaluate the Show for future participation as an Exhibitor. Companies must return as an Exhibitor for their next participation at AAPEX and/or the SEMA Show, if they have previously attended as any of the following at either Show: 

General - What are the ADA Guidelines?

The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, Pacific Time, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.

Exhibitor - I am an exhibitor. Is there a comprehensive list of everything I need to know about services, registration credentials, and details for my participation in the SEMA Show?

The SEMA Show 2026 Exhibitor Service Manual (ESM) will be available in May of 2026.  The 2025 Service Manual is currently available to serve as a guide and source of information for exhibitors planning to participate in the 2026 SEMA Show. If you require assistance or need more information, please contact SEMA Show Management at (909) 396-0289 or e-mail  semashow@sema.org

Exhibtor - What if I lost or forgot to bring my badge to the Show? Can I have it reprinted on-site?

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record.

Exhibitor - I have a Featured Vehicle in the Show. How do I register to get a badge?

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two (2) badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two (2) registrants, maximum, per vehicle. (Spouses are included in the 2.)

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