Pre-show EXHIBITORS may only register online via their designated key contact. Onsite registration is $100 USD per person over company allotment starting October 29, 2026. We strongly encourage you to pre-register online to save time, money and receive your badge(s) in the mail if completed prior to domestic pre-reg deadline of September 25, 2026, and international pre-reg deadline of September 10, 2026.

No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

Each exhibitor key contact must provide their own unique email address, as well as a unique email address for each exhibiting personnel registration to complete registration and a confirmation will be sent to each registrant. If a company shares one email address, registration will not be able to be completed. No exceptions.

No. Exhibitor badges may only be issued with the official exhibiting company name provided on your company's booth space application. Exhibitor badges will not be issued to non-exhibiting business associates, consumers, relatives, friends, or guests.

Changes to badges may be made online at www.SEMAShow.com/register (until the badges are mailed) by the booth's key contact. Once badges have been mailed, changes must be made onsite in the Exhibitor Registration area. The incorrect badge will need to be surrendered onsite in Exhibitor Registration to receive the new, updated badge.

No. Domestic exhibitor badges are mailed UPS 2nd-day Express. UPS cannot deliver to a P.O. Box. A US or Canadian physical street address must be provided.

Yes. All US and Canadian exhibiting company addresses are considered domestic. All other non-US or non-Canadian company addresses are considered international. International exhibitor badges are not mailed pre-show.

When your company key contact signs into the online system, it will indicate how many are registered, how many remain in your complimentary allotment, and how many have been paid for, if any.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.