SEMA SHOW - Digital Tools
The global automotive industry is getting ready to reconnect this November in Las Vegas for the 2025 SEMA Show. Promote your presence!
Ways to Advertise You're Coming to the 2025 SEMA Show:
1. Tell Your Social Media Followers!
Check out these ready-made graphics to help you advertise your attendance at this year's SEMA Show:
Social Graphics
examples below
Don't forget to use the official hashtag, #SEMA2025, and tag us so we can engage with your posts!
Social Copy Ideas:
Choose a style that matches your brand’s voice and include the official #SEMA2025 tag:
1. Announcement Post
“We’re heading to Las Vegas for the 2025 SEMA Show! Come visit us at booth #____ to check out what we’ve been working on. Can’t wait to see you there! #SEMA2025”
2. Countdown Post
“Only a few days until #SEMA2025! Who’s ready for the biggest automotive event of the year? Visit us at booth #____!”
3. Interactive Post
“We’re bringing something special to #SEMA2025! Can you guess what it is? Visit booth #____ to find out!”
4. Behind-the-Scenes Post
“Sneak peek of our setup for #SEMA2025! Stop by booth #____ to see the full experience!”
Tips to Boost Engagement:
- Spark conversation by asking your audience something like, “Which of our products are you most excited to see at #SEMA2025?”
- Get creative with polls or interactive story features to make your posts more fun.
- Give a shoutout to partners or collaborators. They will help spread the word.
2. Use the SEMA Show logo!
The official SEMA Show logo is available to use in your promotions - on your website, in social media, in press materials, or elsewhere - to help spread the word. To make sure our brand stays strong and consistent, please consult the SEMA Show Brand Guidelines for logo requirements. Examples below.
3. Write a Press Release!
The SEMA Show Online Media Center is an easy and effective tool to help exhibitors get their press releases to journalists covering the SEMA Show. Available exclusively to SEMA Show exhibitors, the site allows them to submit press releases and photos at no cost.
Tips To Writing an Effective Press Release:
- Post early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Releases often run in the order they are submitted.
- Include a photo. Releases with photos are more likely to be used than those without photos.
- Tag correctly when you upload to the site. Many editors use the search function to find news that is relevant to their audience.
- An easy-to-read press release with relevant content can create a lasting impression, generate media coverage and ultimately drive traffic to an exhibitor's booth. Exhibitors can upload their press releases now.
