WHY ATTEND?

The SEMA Show offers an attendee experience like no other trade show on the planet. It's the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 99+ free education sessions – all of which are led by top industry professionals.

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PARTICIPATING MANUFACTURERS
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CELEBRITY APPEARANCES
SCHEDULE OF EVENTS
EDUCATION SESSIONS
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SHOW SECTIONS

SHOW SECTIONS
 

WEST HALL

View West Hall Floorplan

Restyling & Car Care Accessories

Find a wide range of products focused on vehicle personalization, maintenance and protection including interior and exterior styling enhancements, car-care maintenance, replacement parts and general automotive accessories.

Trucks, SUVs & Off-Road

Explore the latest products and parts tailored for trucks, SUVs, and off-road vehicles, such as truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

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BUY A BOOTH

View West Hall Floorplan
1

Restyling & Car Care Accessories

Find a wide range of products focused on vehicle personalization, maintenance and protection including interior and exterior styling enhancements, car-care maintenance, replacement parts and general automotive accessories.

2

Trucks, SUVs & Off-Road

Explore the latest products and parts tailored for trucks, SUVs, and off-road vehicles, such as truck beds, cabs, bodies, off-road accessories, truck toolboxes, off-road lighting, truck suspension, trailer and towing accessories.

 

NORTH HALL

View North Hall Floorplan

First-Time & Featured Exhibitors

See the latest innovations and emerging brands featuring products from every major category across the SEMA Show. Find the next big thing from emerging brands displaying fresh ideas and cutting-edge technology.

Business Services

Evaluate essential tools and opportunities to grow your business with software solutions, hardware and technology, financial and accounting services, logistics, and supply chain solutions, online selling platforms, human resources and related products.

Mobile Electronics & Technology

Review new products and services to enhance safety, entertainment and connectivity including advanced audio, video, satellite radio, GPS, cameras, security systems, radar detection, remote-start systems, mobile applications and connected-vehicle technology.

View North Hall Floorplan
3

First-Time & Featured Exhibitors

See the latest innovations and emerging brands featuring products from every major category across the SEMA Show. Find the next big thing from emerging brands displaying fresh ideas and cutting-edge technology.

4

Business Services

Evaluate essential tools and opportunities to grow your business with software solutions, hardware and technology, financial and accounting services, logistics, and supply chain solutions, online selling platforms, human resources and related products.

5

Mobile Electronics & Technology

Review new products and services to enhance safety, entertainment and connectivity including advanced audio, video, satellite radio, GPS, cameras, security systems, radar detection, remote-start systems, mobile applications and connected-vehicle technology.

 

INTERNATIONAL PAVILION

View International Pavilion Floorplan

First-Time & Featured International Exhibitors

Experience innovation from around the world in this exciting section featuring a curated collection of the latest products from every SEMA Show category. Discover breakthrough technologies, and unique sourcing and material component options you won’t find anywhere else.

View International Pavilion Floorplan
3

First-Time & Featured International Exhibitors

Experience innovation from around the world in this exciting section featuring a curated collection of the latest products from every SEMA Show category. Discover breakthrough technologies, and unique sourcing and material component options you won’t find anywhere else.

 

CENTRAL HALL

View Central Hall Floorplan

Racing & Performance

Enter the heart-pounding world of motorsports and performance products, featuring racing parts, performance equipment, and engine-building components. From state of the art tuning solutions to car haulers and specialty tools, this is where speed and innovation meet.

Powersports & Utility Vehicles

Discover the latest products and services in performance upgrades and gear for motorcycles, ATVs, UTVs, side-x-sides and scooters, highlighting innovations and must-have components across the Powersports business landscape.

Hot Rod Alley

Step into a world of classic style and custom craftsmanship, featuring the latest products and services for street rods, hot rods, and early-production vehicles. From vintage builds to timeless restorations, this section features products for enthusiasts passionate about performance.

Restoration Marketplace

Explore a wide range of products and services dedicated to restoring muscle cars and classic vehicles that are 20 years or older. From high-quality parts to precision equipment, find products needed to bring iconic cars back to their original glory.

View Central Hall Floorplan
6

Racing & Performance

Enter the heart-pounding world of motorsports and performance products, featuring racing parts, performance equipment, and engine-building components. From state of the art tuning solutions to car haulers and specialty tools, this is where speed and innovation meet.

7

Powersports & Utility Vehicles

Discover the latest products and services in performance upgrades and gear for motorcycles, ATVs, UTVs, side-x-sides and scooters, highlighting innovations and must-have components across the Powersports business landscape.

8

Hot Rod Alley

Step into a world of classic style and custom craftsmanship, featuring the latest products and services for street rods, hot rods, and early-production vehicles. From vintage builds to timeless restorations, this section features products for enthusiasts passionate about performance.

9

Restoration Marketplace

Restoration Explore a wide range of products and services dedicated to restoring muscle cars and classic vehicles that are 20 years or older. From high-quality parts to precision equipment, find products needed to bring iconic cars back to their original glory.

 

SOUTH HALL UPPER

View South Upper Hall Floorplan

Collision Repair & Refinish

Spot the latest products and technologies for collision repair and refinishing with advanced tools, paint equipment, paint booths, repair accessories, software and management programs. Ensure your business has everything you need to streamline operations and deliver optimal results

Tools & Equipment

Shop for necessities and advanced solutions across a full range of tools and equipment, uniforms, and other supplies. Discover the latest products and innovations designed to enhance efficiency, accuracy, and shop performance.

View South Upper Hall Floorplan
10

Collision Repair & Refinish

Spot the latest products and technologies for collision repair and refinishing with advanced tools, paint equipment, paint booths, repair accessories, software and management programs. Ensure your business has everything you need to streamline operations and deliver optimal results.ools, paint booths, accessories, software and management programs.

11

Tools & Equipment

Shop for necessities and advanced solutions across a full range of tools and equipment, uniforms, and other supplies. Discover the latest products and innovations designed to enhance efficiency, accuracy, and shop performance.g shop tools and equipment, uniforms and other supplies.

 

SOUTH HALL LOWER

View South Lower Hall Floorplan

Global Tire Expo

Review products and innovations from equipment manufacturers, recyclers, retreaders, suppliers, and industry organizations—bringing together every segment of the global tire industry in one dynamic marketplace.ters, suppliers and affiliated organizations.

Wheels & Accessories

Discover the latest in wheels and accessories for cars, trucks, and racing applications. This comprehensive section brings together innovative designs and performance solutions from around the world—all in one destination.f wheels and accessories for cars, trucks and racing.

View South Lower Hall Floorplan
12

Global Tire Expo

Review products and innovations from equipment manufacturers, recyclers, retreaders, suppliers, and industry organizations—bringing together every segment of the global tire industry in one dynamic marketplace.retreaters, suppliers and affiliated organizations.

13

Wheels & Accessories

Discover the latest in wheels and accessories for cars, trucks, and racing applications. This comprehensive section brings together innovative designs and performance solutions from around the world—all in one destination.lays of wheels and accessories for cars, trucks and racing.

 

FAQ

FAQ

FREQUENTLY ASKED QUESTIONS

The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.

AAPEX and the SEMA Show are business-to-business trade events. To be approved to attend, you just need to verify that your company is active in the automotive aftermarket, and that you are a current owner / employee. Use of a business email domain (matching your company name) in the registration process is preferred and will help us verify your role in the industry.

Staff and / or Employee:

  • Upload one (1) document from Group A and one (1) document from Group B.

Business Owner:

  • Upload one (1) document from Group B.

*The document submitted must include your name as the owner of the company you are registering for the Shows and be valid through November 7, 2025.*

Group A: Verify your employment at an active company in the automotive aftermarket.

  •  Two recent paycheck stubs issued within the past year (handwritten company checks are not acceptable). The check stub / receipt must show the registrants name, company name and the date issued.
  •  Company issued badge (must include company name, job title and the registrants name).

*We no longer accept business cards as proof of employment*

Group B: Demonstrate that your company is active in the automotive aftermarket.

  • A current and valid business license or permit.
  • A current and valid tax registration certificate or business registration.

Each registrant must have their own unique email address to complete registration. It must be a valid email address, where their confirmation can be sent. Business or company email addresses are preferred. If a company shares one email address, registration will not be able to be completed. In addition to the required documents, you may be required to submit documentation such as invoices, contracts, or purchase orders to prove that your company advises or makes purchases in bulk quantity from the type of companies that exhibit in the Shows. All documents must be submitted in English.

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information you may not be required to show proof of involvement in the automotive aftermarket industry again.

Please note representatives from the following are not eligible to attend the Show(s).

  • Non-automotive companies and organizations
  • Accounting firms
  • Attorney and law firms
  • Exhibition industry service companies
  • Freight and transportation companies
  • Printers and packagers
  • Promotional products companies
  • Software companies
  • Travel agencies
  • Consumers and enthusiasts

Visit SEMAFest.com to learn more about how to attend the SEMA Show Friday - Open to the public ticket!

Qualification Documents Upload Instructions 

  • Upload documents with one of the following formats: .PDF, .DOC, .DOCX, .PNG, .JPG, .BMP, .GIF, .TIF, .TIFF. Also please remove any spaces and special characters from the file name. 
  • If you do not have documents available, you can submit your registration application and return to the Registration Resource Center to upload later. 
  • While your registration application may be completed without qualifying documents, no action will be taken to approve your registration until the documents have been received.  
  • The review process may take up to two weeks. Once the review has been completed, you will receive an email as to whether your registration has been approved.  
  • You may also log back into your Registration Resource Center to view your status.  

If you have questions about the qualification process, or documentation required to attend AAPEX and the SEMA Show 2025, please contact us at 508-743-8571 or via email at aapexsema@martiz.com. 

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the onsite registration fee. CASH, or Checks will NOT be accepted onsite. No Exceptions.

The 2025 SEMA Show Hours Are:

  • Tuesday, November 4th: 9:00 am — 5:00 pm
  • Wednesday, November 5th: 9:00 am — 5:00 pm
  • Thursday, November 6th: 9:00 am — 5:00 pm
  • Friday, November 7th: 9:00 am — 4:00* pm

*Registration closes at 2:00pm

Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.

*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and W.T. Glasgow, Inc.- 708-226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909-396-0289).

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

Badges must always be worn in the AAPEX and the SEMA Show areas.

A list of 2024 SEMA Show Participating Exhibitors can be found at semashow.com/participating-exhibitors and a map of current exhibitors can be found at www.semashow.com/floorplan.

The list of 2025 SEMA Show Exhibiting companies will be available in May 2025.

Limited parking at the following locations:

Piero’s Italian Cuisine
355 Convention Center Dr
Las Vegas, NV 89109
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Westgate
3000 Paradise Rd
Las Vegas, NV 89109
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Residence Inn
3225 Paradise Rd
Las Vegas, NV 89109
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Courtyard Las Vegas
3275 Paradise Rd
Las Vegas, NV 89109
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SpringHill Suites
2989 Paradise Rd
Las Vegas, NV 89109
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Renaissance
3400 Paradise Rd
Las Vegas, NV 89169
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Fontainebleau
2777 S Las Vegas Blvd
Las Vegas, NV 89109
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Embassy Suites
3600 Paradise Rd
Las Vegas, NV 89169
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Guests can find additional nearby parking options on apps like SpotHero or Parkopedia for potential rates.

No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.

In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.

Drones/UAVs of any kind are NOT allowed at the SEMA Show at the Las Vegas Convention Center or Westgate Hotel due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).

The use of the above items is NOT allowed at the Las Vegas Convention Center or Westgate Hotel. This includes all non-ADA-approved mobility devices.

Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:

  • Must be bringing a minimum of one (1) student to the SEMA Show.
  • Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
    • A photo of a current school-issued staff I.D.
    • A photo of a current school-issued business card.
    • URL link to official contact information in online staff/faculty directory.
    • Two (2) recent paycheck stubs (from an automated payroll system)

School Group Requirements:

  • One (1) school official is required to supervise every five (5) students in their group.
  • Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
  • Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
  • Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
  • Spouses are eligible to attend if serving as student chaperone.

Students: 16–20 years of age:

  • Per trade-show policy, students must be 16 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
  • Must be enrolled in an accredited high school, college, or university, or be a 2025 high school, college or university graduate.
  • Must be interested in learning about careers in the automotive aftermarket industry.
  • Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

  • Must be enrolled at an accredited college or university or be a 2025 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
  • Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must submit current school ID and driver's license/identification card.
  • Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.

Market research is not permitted to be conducted at the SEMA Show.

For more information, please call 909-378-4860 or email josee@sema.org.

The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.

If a company qualifies to exhibit but chooses not to and wants to register employees to attend Show (walk the Show floors), they will be classified as an NEC. If during the qualification process, Show Management finds the company to be classified as a Non-Exhibiting Company (NEC), a higher registration fee of $399 USD each will be applied. Non-Exhibiting Companies are limited to registering two (2) registrants, attending no more than two (2) Shows.

Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.

"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.

You can find a number of food options for the SEMA Show and the Las Vegas Convention Center on the following page. Food Options

SEMA Fest 2025 will feature live music from the biggest names in the entertainment industry. Announcement on SEMA Fest line up, location and ticket sales will take place in late Spring 2025. To get updates please sign up for the latest SEMA Fest news at www.semafest.com

We accept credit cards or debit cards (Visa, MasterCard, American Express, Discover) for the onsite registration fee. CASH, or Checks will NOT be accepted onsite. No Exceptions.

The SEMA Show is a trade-only industry event. Only qualified registrants employed within the automotive aftermarket industry are approved to receive a badge. Qualified registrants may register online at www.semashow.com or onsite at the Las Vegas Convention Center in Main Registration - Lower South Hall EAST side. Exhibiting personnel may only register online via their company's key contact, who is designated on your company's booth's Exhibit Space Rental Application (ESRA).

AAPEX and the SEMA Show are business-to-business trade events. To be approved to attend, you just need to verify that your company is active in the automotive aftermarket, and that you are a current owner / employee. Use of a business email domain (matching your company name) in the registration process is preferred and will help us verify your role in the industry.

Staff and / or Employee:

  • Upload one (1) document from Group A and one (1) document from Group B.

Business Owner:

  • Upload one (1) document from Group B.

*The document submitted must include your name as the owner of the company you are registering for the Shows and be valid through November 7, 2025.*

Group A: Verify your employment at an active company in the automotive aftermarket.

  •  Two recent paycheck stubs issued within the past year (handwritten company checks are not acceptable). The check stub / receipt must show the registrants name, company name and the date issued.
  •  Company issued badge (must include company name, job title and the registrants name).

*We no longer accept business cards as proof of employment*

Group B: Demonstrate that your company is active in the automotive aftermarket.

  • A current and valid business license or permit.
  • A current and valid tax registration certificate or business registration.

Each registrant must have their own unique email address to complete registration. It must be a valid email address, where their confirmation can be sent. Business or company email addresses are preferred. If a company shares one email address, registration will not be able to be completed. In addition to the required documents, you may be required to submit documentation such as invoices, contracts, or purchase orders to prove that your company advises or makes purchases in bulk quantity from the type of companies that exhibit in the Shows. All documents must be submitted in English.

If you registered and were approved for last year's Show and have not changed your company, job title, or contact information you may not be required to show proof of involvement in the automotive aftermarket industry again.

Please note representatives from the following are not eligible to attend the Show(s).

  • Non-automotive companies and organizations
  • Accounting firms
  • Attorney and law firms
  • Exhibition industry service companies
  • Freight and transportation companies
  • Printers and packagers
  • Promotional products companies
  • Software companies
  • Travel agencies
  • Consumers and enthusiasts

Visit SEMAFest.com to learn more about how to attend the SEMA Show Friday - Open to the public ticket!

Qualification Documents Upload Instructions 

  • Upload documents with one of the following formats: .PDF, .DOC, .DOCX, .PNG, .JPG, .BMP, .GIF, .TIF, .TIFF. Also please remove any spaces and special characters from the file name. 
  • If you do not have documents available, you can submit your registration application and return to the Registration Resource Center to upload later. 
  • While your registration application may be completed without qualifying documents, no action will be taken to approve your registration until the documents have been received.  
  • The review process may take up to two weeks. Once the review has been completed, you will receive an email as to whether your registration has been approved.  
  • You may also log back into your Registration Resource Center to view your status.  

If you have questions about the qualification process, or documentation required to attend AAPEX and the SEMA Show 2025, please contact us at 508-743-8571 or via email at aapexsema@martiz.com. 

Attendee Types
*Except $399 rate		 Deadlines Fees 
Attendees* and Spouse Registered April 28 – June 27, 2025 $50.00 
Attendees* and Spouse Registered June 28 - September 26, 2025  $75.00 
Attendees* and Spouse Registered after September 26 - November 7, 2025  $100.00 
Attendees* and Spouse Lost badge reprint can be printed one (1) time onsite $100.00 
*Non-Exhibiting Company (NEC) and Spouse of NEC
---------------------
*Financial Investment Services (FIN)
*Manufacturer/Supplier/Buyer (MSB)
*Vehicle/Manufacturer/OEM (VMO)		 No end date
Including Lost badge reprint can be printed one (1) time onsite		 $399.00 
Exhibitor, Exhibitor Media and Feature Vehicle Deadlines Fees
over badge allotment 
Exhibitor and Exhibitor Media Registered April 28 – June 27, 2025 $50.00 
Exhibitor and Exhibitor Media Registered June 28 – October 29, 2025 $75.00 
Exhibitor and Exhibitor Media Registered October 30 – November 7, 2025 $100.00 
Feature Vehicle: Each Feature Vehicle is entitled to a maximum of two (2) badges Registration must be done onsite. When checking in vehicle, you will receive a special registration form which you must take to Exhibitor Registration desk(s). $75.00
Exhibitor, Exhibitor Media and Feature Vehicle Lost badge reprint can be printed one (1) time onsite $100.00 

 

No problem! Simply log in to your Registration Resource Center (RRC) by clicking HERE

Log in using your Badge ID (found in your confirmation email with the subject line "You are APPROVED for AAPEX & SEMA 2025!" and the email address you used to register.

Need help? No problem! Contact Customer Service, Monday - Friday, 9 am to 5 pm ET, at 508-743-8571, or email aapexsema@maritz.com. 

Upon completion of your registration, on the "Review information" page, select "Badge Preview" to see how your name, company, city, state and registration category will appear. Please note this is just a representation and not exactly how your badge will be printed onsite.

The Registration Resource Center (RRC) is a new online dashboard - available exclusively to registered attendees for managing your AAPEX and SEMA Show 2025 experience in one convenient location.

Through the RRC, you can:

  • Update your contact information
  • Print a receipt for your registration
  • Add a registration for your spouse
  • Book your hotel at the guaranteed lowest rates
  • Add education sessions to your registration
  • Purchase event tickets (e.g., SEMA Show Kickoff Breakfast, SEMA Industry Honors, SEMA Fest)
  • Print a custom SEMA Show itinerary

How to access:

Visit the Registration Resource Center (RRC) by clicking HERE

Log in using your Badge ID (found in your confirmation email with the subject line: "You are APPROVED for AAPEX & SEMA 2025!" and the email address you used to register.

Need help? No problem! Contact Customer Service, Monday - Friday, 9 am to 5 pm ET, at 508-743-8571, or email aapexsema@maritz.com.

No. Registration fees are non-refundable. No credits or refunds for registration fees will be provided. No exceptions. Please note: Failure to obtain a visa in advance of the Show does not constitute a valid basis for a refund.

Your Badge ID was included in your confirmation email. Look for the email with the subject line "You are APPROVED for AAPEX & SEMA 2025!" Can't find it? No problem! Contact Customer Service, Monday - Friday, 9 am to 5 pm ET, at 508-743-8571, or email aapexsema@maritz.com. 

Visit the Registration Resource Center (RRC) by clicking HERE

Log in using your Badge ID (found in your confirmation email with the subject line "You are APPROVED for AAPEX & SEMA 2025!" and the email address you used to register.

Need help? No problem! Contact Customer Service, Monday - Friday, 9 am to 5 pm ET, at 508-743-8571, or email aapexsema@maritz.com. 

No. The company you are employed by does not have to be a SEMA member for you to attend the SEMA Show, but you do have to hold a qualified position and work within the automotive industry. The SEMA Show registration process requires you to provide proof that you are currently employed within the automotive industry.

No. Even if you are a member of SEMA, you will still need to be qualified to attend the SEMA Show. The same qualification process will apply to members as it does to non-members.

The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. If you are unemployed, retired, a car club member, hobbyist, collector, or car enthusiast, you do not qualify to receive a badge. If you do not meet the qualifications to receive a badge, enthusiasts are able to purchase the "SEMA Show Friday - Open to the public" ticket at www.semafest.com to access the SEMA Show on Friday, November 7th ONLY.

Show(s)  Registration Category Badge Mail Deadlines
AAPEX and SEMA Attendees - International Registered online by September 12, 2025 for badge to be mailed 
AAPEX and SEMA  Attendees - Domestic (US and Canada)  Registered online by September 26, 2025 for badge to be mailed
AAPEX and SEMA  Exhibitor - Domestic (US and Canada) Registered online by September 26, 2025 for badge to be mailed
AAPEX only Exhibitor - International  Registered online by September 12, 2025 for badge to be mailed 
SEMA only  Exhibitor - International  Badges are NOT mailed, please pick up badge onsite only
AAPEX and SEMA  Media and Exhibitor Media Badges are NOT mailed, please pick up badge onsite only at Media Center 
AAPEX and SEMA  Non-Exhibiting Company (NEC) Badges are NOT mailed, please pick up badge onsite only

 

Main Registration Locations: Lower South Hall EAST

Main Registration Hours: 

  • Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, October 31st: 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, November 2nd : 8:00 am -5:00 pm
  • Monday, November 3rd : 7:30 am - 5:00 pm
  • Tuesday, November 4th : 7:00 am - 5:00 pm
  • Wednesday, November 5th : 7:30 am - 5:00 pm
  • Thursday, November 6th : 7:30 am - 5:00 pm
  • Friday, November 7th : 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

QR Registration Locations: West Hall or Lower South Hall EAST

QR Registration Hours:

  • Thursday, October 30th : 8:00 am -5:00 pm (Exhibitors Only)
  • Friday, October 31st : 8:00 am -5:00 pm (Exhibitors Only)
  • Saturday, November 1st : 8:00 am -5:00 pm (Exhibitors Only)
  • Sunday, November 2nd : 8:00 am -5:00 pm
  • Monday, November 3rd : 7:30 am - 5:00 pm
  • Tuesday, November 4th : 7:00 am - 5:00 pm
  • Wednesday, November 5th : 7:30 am - 5:00 pm
  • Thursday, November 6th : 7:30 am - 5:00 pm
  • Friday, November 7th : 7:30 am - 2:00 pm*

*SEMA Only – AAPEX exhibits are Tuesday – Thursday only; SEMA Exhibits close at 4 pm on Friday.

Note: Each person must pick up their own badge. They may not send anyone else in their place. NO EXCEPTIONS. The registrant must be prepared to present a valid government-issued photo ID when picking up their badge at any of the barcode registration locations. The name on the photo ID must match the name on the badge.

Contact customer service Monday – Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

You may register onsite using a paper registration form, but depending upon the day and time you arrive, the lines for new, onsite registration may be lengthy. You will also need to bring with you to the Show your qualification documentation and a government-issued photo ID (such as a passport or driver's license). If you do not have this paperwork with you, you will not be able to complete registration.

Onsite registration is $100 USD per person. We strongly encourage you to pre-register online to save time, money and receive your badge in the mail if completed prior to domestic pre-reg deadline of September 26th, and international pre-reg deadline of September 12th.

No. Badges CANNOT be reproduced, transferred or resold. All AAPEX and SEMA Show attendees and exhibiting personnel must be prepared to provide a matching government-issued photo ID upon request. Show Management reserves the right to refuse admission and revoke your badge at any time. If it is discovered you are allowing someone else to use your badge, that person will be escorted from the Show floor and both of you may not be allowed to attend a future Show.

If it says, "only two (2)" that means the system recognizes your company's name as a Non-Exhibiting Company (NEC). If you have any questions about what it means to have NEC status, contact SEMA Show Management at 909-396-0289 or email regmgr@sema.org.

Please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

You must register before the visa letter can be sent, and the letter may only be made for the individual's name and company name in their registration record. Invite letters are sent via email instantaneously as a bounce back to the email address you provide during registration. Emailed, printed-out copies of the visa letter are acceptable. Management no longer prepares and express-mails abroad personalized letters because originals of visa invite letters are no longer required. The bounce-back, emailed invitation letter is sufficient. 

It is the sole responsibility of the attendee to take care of any government visa requirements and allow sufficient time for the visa entry application process. Attendees and exhibitors should contact their nearest embassy or consulate to determine the appropriate timing and requirements related to their visa application. SEMA will not contact embassies and consulates on behalf of visa applicants or provide any other assistance relating to visa issues. All costs associated with applying for a visa are the sole responsibility of the attendee or exhibitor in need of the letter. 

Failure to obtain a visa in advance of the Show does not constitute a valid reason for a refund or credit.

If you have questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. 

Each individual registrant needs to be registered separately. You may do this by clicking on Attendee Registration:

  • Click "Start New Registration" to begin the registration process for them.
  • If they attended last year, please use the "Attendee Look Up" feature by entering the company name and their email address and proceed to register them.

As you register, the system will ask you if you wish to register another employee, or a spouse. You can register your legal spouse at that time. If you have completed your registration and want to add a spouse later, use the link in your confirmation to return to the dashboard and click on "Add a Spouse." You will need to provide documentation such as a marriage or civil union license or certificate verifying your legal marriage or civil union to the person you register as a spouse. Friends, colleagues, consumers, guests, and other family members are not allowed to attend as your spouse.

No. There are no guest or complimentary passes, tickets, and/or badges for the SEMA Show. Other than a legal spouse, everyone must register and be approved to receive a badge. The SEMA Show is a trade-only industry event. It is not open to consumers or the general public. Guests do not qualify to receive a badge.

No one may pre-register for a Feature Vehicle badge. Feature Vehicle badges are not mailed pre-show. Each Featured Vehicle is entitled to a maximum of two (2) badges at $75 USD each, and registration must be done onsite when you arrive at the Las Vegas Convention Center. When you check in your vehicle, you will receive a special registration form which you must complete and take to Exhibitor Registration to register up to two (2) registrants, maximum, per vehicle. (Spouses are included in the 2.)

If you have been denied registration, it may be because you are listed in the system as a member of one of the categories that SEMA/AAPEX does NOT permit to attend, or you did not provide the correct paperwork requested. Please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

Please contact customer service Monday – Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com.

Badges must always be worn in the AAPEX and the SEMA Show areas.

No, neither Show Management or customer service can take your information over the phone. No exceptions. You must register online or in person, complete the registration form, and provide payment as well as any documents required to prove you are qualified to receive a badge for our Show.

No. One badge allows you entrance into both the SEMA and AAPEX Shows. Please note the AAPEX Show is located at The Venetian & Caesars Forum and is not open on Friday, November 7th. The AAPEX Show is open Tuesday–Thursday, November 4–November 6, 2025. See www.aapexshow.com for more information on their event.

Yes. If you arrive onsite and for any reason do not have your badge, you may have it reprinted onsite one (1) time only for a fee of $100 USD per badge. The fee for reprinting a Non-Exhibiting Company (NEC), Financial Investment Company (FIN), Manufacturer/Supplier/Buyer (MSB) and Vehicle Manufacturer, OEM (VMO) is $399 USD per badge. You may not have anyone else's badge reprinted onsite but your own. You will need to present an official, government-issued photo ID (like a passport or driver's license) that must match the name in your registration record. Go to the Main Registration to pay the fee and have your badge reprinted.

When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.

For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.

*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and W.T. Glasgow, Inc.- 708-226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909-396-0289).

Educators, counselors, and administrators employed by accredited high schools (grades 10–12), colleges or universities:

  • Must be bringing a minimum of one (1) student to the SEMA Show.
  • Must represent academic disciplines or skilled trades, including but not limited to S.T.E.M., transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must provide a minimum of two (2) of the following qualifying documents/documentation to be approved for school group registration:
    • A photo of a current school-issued staff I.D.
    • A photo of a current school-issued business card.
    • URL link to official contact information in online staff/faculty directory.
    • Two (2) recent paycheck stubs (from an automated payroll system)

School Group Requirements:

  • One (1) school official is required to supervise every five (5) students in their group.
  • Encouraged to establish a student "vetting" process to limit their student groups to the "top performers."
  • Are the designees to pick up show badges on behalf of their student group; SEMA will not issue badges directly to students unless endorsed or arranged by the key school contact.
  • Must provide on-site contact information/cell phone number to SEMA staff and to all students under their supervision.
  • Spouses are eligible to attend if serving as student chaperone.

Students: 16–20 years of age:

  • Per trade-show policy, students must be 16 years of age or older to enter the exhibit halls and exhibit areas at the SEMA and AAPEX Shows.
  • Must be enrolled in an accredited high school, college, or university, or be a 2025 high school, college or university graduate.
  • Must be interested in learning about careers in the automotive aftermarket industry.
  • Must be accompanied by a school official or school-approved chaperone.

Students: 21 years of age or older:

  • Must be enrolled at an accredited college or university or be a 2025 college or university graduate seeking to connect with employers in the automotive aftermarket industry.
  • Must represent academic disciplines or skilled trades, including but not limited to transportation technologies, business, entrepreneurship, marketing, graphic design, information technology, journalism, and manufacturing technologies, that would support careers in the automotive aftermarket industry.
  • Must submit current school ID and driver's license/identification card.
  • Must submit a written endorsement by a school official who is familiar with the student's academic or skilled-trade certification performance.

Market research is not permitted to be conducted at the SEMA Show.

For more information, please call 909-378-4860 or email josee@sema.org.

  • SEMA Show badges are FREE for educators and students participating in the Student Program. SEMA waives the registration fee and provides complimentary Non-Buyer/Educator and Non-Buyer Student badges.
     
  • Non-buyer educator and student badges permit access to the SEMA and AAPEX Shows for all days that the Shows are open, free-to-attend SEMA Show educations seminars and free-to-attend special events and networking receptions:
    • SEMA Show: Tuesday, November 4 – 7, 2025.
    • AAPEX Show: Tuesday, November 4 – 6, 2025.
  • Educators, counselors and administrators who are employed by accredited high schools (grades 10–12) colleges or universities may be eligible to register as "Attendee Non-Buyers" under the "Association/Education/Government" category and pay the registration fee of $50 USD per person until Friday, June 27th. Starting June 28th registration online increases to $75 USD per person. Starting September 27th registration online or onsite increases to $100 USD per person.
     
  • We encourage you to participate in the SEMA Show Student Program special events to explore opportunities to coordinate school groups in the future and share the benefits of student attendance to the SEMA Show with your fellow school officials.
     
  • Click here to begin an individual instructor registration
  • SEMA partners with all major hotel groups in Las Vegas to secure the best rates for SEMA Show attendees. Hotel accommodations vary in cost according to property and amenities.
     
  • SEMA has also partnered with Alaska, Delta and United Airlines to secure discounted airfare for SEMA Show attendees.
     
  • Visit the SEMA Show Travel & Lodging website listed below for more information.
  • SEMA has partnered with our official SEMA Show housing provider, OnPeak, to provide room blocks at the Circus Circus Hotel & Resort and Excalibur Hotel & Casino exclusively for schools with large student groups.
     
  • Please note that per Nevada gaming laws, many casino/hotels require guests to be 21 years of age or older to be eligible to make room reservations; check-in to hotel rooms and receive room keys; and apply payment toward hotel accommodations.
     
  • Please contact the hotel properties directly to find out their specific reservation and check-in requirements.
     
  • Visit our websites to view options and reserve your hotel and airline reservations.
  • Student Program Welcome Kickoff, Networking & Scholarship Recognition
    Wednesday, November 5 | 9:00 AM – 10:30 AM | LVCC, West Hall, W326
     
  • Gear Up Girl Networking Event
    Wednesday, November 5 | 4:30 PM - 5:30 PM | LVCC, West Hall, W208 Pre-Function
    Female students and school officials only.
     
  • Student Program Industry Networking Breakfast
    Thursday, November 6 | 8:00 AM – 9:30 AM | LVCC, West Hall, W326
     

* Dates, Times, and Locations Subject to Change

REGISTRATION QUESTIONS: Please contact Customer Service at 508-743-8571 or email AAPEXSEMA@maritz.com

OTHER SHOW RELATED QUESTIONS: Please contact Show Management at 909-396-0289 or email semashow@sema.org