We want you to enjoy the Specialty Equipment Market Association information resource for the world wide web. But before you begin to explore our site, take a moment to look over the following items:
Agreement Between User and SEMA:
This web site is offered to the User based upon the condition that the User accepts, without modification, the terms, conditions, and notices contained throughout this web site which shall be collectively referred to as "the Agreement."
Access to and use of the information, products and services available through this site (collectively, the "Services") are subject to the following terms and conditions. By using the Services, you, the User, are agreeing to these terms and conditions. Please direct any legal questions to:
Specialty Equipment Market Association
Office of General Counsel
P.O. Box 4910
Diamond Bar, Calif. 91765
Unless expressly provided herein, the Services are licensed to you, the User, for your online viewing only. No further reproduction or distribution of the Services is permitted.
Data We Collect:
SEMA may collect two types of information: (1) anonymous technical data and (2) voluntarily submitted information. When you browse the SEMA websites, we may collect information regarding the domain and host from which you access the Internet, the Internet Protocol address of the computer or Internet Service Provider you are using, and anonymous site statistical data. This information is collected for the purpose of analyzing site traffic and improving our website.
In addition, SEMA might ask for and collect from you personally identifiable information at various points throughout the website or through transactions such as when you purchase tickets, enter a promotion, become a SEMA member, respond to surveys, or submit inquiries. Depending on the information and/or products or services you request, you may be asked to provide your name, email address, address, phone number, age, date of birth, social media identifiers, credit card number (for commerce transactions), information about your guests, and similar information.
By submitting an email address and/or cell phone number through a contact form, you consent to receive correspondence as it pertains to your inquiry.
SEMA websites is not intended for use by children under age 13. We do not knowingly collect information from children under age 13.
How SEMA Uses Your Information:
SEMA might use your information to:
- Process and respond to inquiries and for the purposes for which you provided the information, such as processing your request for information, processing your Show registration, purchase of tickets, sending you requested publications, process your contest or promotion entry, and other information we believe may be of interest to you;
- Alert you to new events, or other activities;
- Send you marketing and promotional communications; and
- Process and forward your membership request to the Specialty Equipment Market Association & Performance Racing, Inc. (“SEMA”).
- SEMA may also disclose your information to our subsidiaries or affiliates.
SEMA may also disclose your information to the extent required by law, or if we have a good faith belief that we need to disclose it in order to comply with official investigations or legal proceedings (whether initiated by governmental/law enforcement officials, or private parties). If we have to disclose your information to governmental/law enforcement officials, we may not be able to ensure that those officials will maintain the privacy and security of your information.
SEMA may also disclose your information to carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection; to notify you about changes to our website or any products or services we offer or provide through it; for research and development, for general business purposes, including but not limited to program operations, fraud detection, marketing, promotions, to run and administer our website, to measure or understand the effectiveness of our website and to analyze and improve our services, to audit and/or administer our accounts; to protect the safety and security of our attendees, guests, property, or our services; as part of a change in business structure or in the event of a sale, merger, acquisition, reorganization or similar event, or in contemplation of such an event (e.g., due diligence); or if we believe disclosure is necessary or appropriate to protect the rights, property, or safety of SEMA, its attendees, or others. This includes exchanging information with other companies and organizations for the purposes of fraud protection and credit risk reduction, or other unlawful or unauthorized activities.
SEMA has no control or responsibility for the data collection or use practices of third parties that process our online transactions. If, for example, you make a financial transaction using your credit card or a similar third-party payment provider, information necessary for processing the transaction is transmitted to the payment provider and is subject to that third party's own privacy policy.
SEMA does not sell, rent, or share your information with third parties that use such information for commercial purposes. SEMA may provide your email address or other personal information to authorized third parties required to deliver a particular service. These third parties may not use said information for any other purpose than to carry out the services they are performing for SEMA. SEMA may also share information with third party service providers it employs to perform functions and provide services for you and the website, subject to the terms of this policy, and only to the extent necessary to process payments; to prevent, detect, and investigate fraud or other prohibited activities; to facilitate dispute resolution, such as chargebacks or refunds; and for other purposes associated with the acceptance of credit or debit cards.
SEMA may share your credit or debit card numbers with third party payment services providers or card networks to the extent necessary to monitor card transactions at participating merchants.
Unsubscribing:
You have the right to unsubscribe from our email or other communications at any time. All such requests should be directed to members@sema.com or via postal mail sent to 1575 Valley Vista Dr, Diamond Bar, CA 9176502, Attention: SEMA Operations.
Use of External Tools - Google Analytics:
SEMA may integrate the component Google Analytics (with anonymization function) into this website.
Google Analytics is a web analytics service. Web analysis is the gathering, collection and analysis of data about the behavior of visitors to websites. Among other things, a web analysis service collects from which website a data subject has come, in this case, to SEMA’s website (so-called referrers), which subpages of the website were accessed, and/or how often and the duration a subpage was viewed. A web analysis is mainly used to optimize a website and for the analysis of content viewed on the website.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA.
Google Analytics uses cookies. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. Google might transfer the personal information collected via this technical procedure to third parties.
As IP anonymization is activated on our website, your IP address will be sent and shortened by a Google server within the United States. In some cases, your IP address will be shorted by Google in Member States of the European Union or other states in agreement with the European Economic Area. On behalf of the operator of the website, Google will use this information to evaluate your use of the website, compile reports on website activity and to provide further services related to website and internet use to us. The IP address transferred through your browser to Google Analytics will not be combined with other data held by Google.
In addition, this website may use the Analytics feature UserID to track interaction data. This User ID will be additionally anonymized and encrypted and will not be linked with other data.
You can prevent the storage of cookies by a corresponding setting of your browser software; however, please note that if you do this, you may not be able to use all the features of this website to the fullest extent possible.
In addition, you may prevent the collection of the data generated by the cookie and related to your use of the website (including your IP address) by Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en
This browser add-on informs Google Analytics via JavaScript that no data and information about website visits may be transmitted to Google Analytics.
In addition, a cookie already set by Google Analytics can be deleted at any time via the Internet browser or other software programs.
Further information and Google's applicable privacy regulations can be found at https://policies.google.com/privacy?hl=en and https://marketingplatform.google.com/about/ The following link provides a further explanation of Google Analytics https://marketingplatform.google.com/about/.
Our website may use Google Analytics performance reports relating to demographics and interests and reports on Google Display Network impressions. You can disable Google Analytics for display advertising and customize the ads on the Google Display Network by visiting the ad settings at this link: https://adssettings.google.com.
Disclaimer, Representations and Limitations:
Materials contained on this web site are intended to be used for informational purposes only. Statements of fact and opinions expressed throughout this web site are those of the authors, and SEMA assumes no responsibility for them. Such statements of fact or opinions expressed are not intended, nor should they be construed as a solicitation of or suggestions by SEMA for any agreed-upon course of conduct or concerted action of any kind. The information and services published on this web site may include inaccuracies or typographical errors. Changes are periodically made to the information on this web site. SEMA reserves the right to make improvements and/or changes to the content of this web site at any time, with or without notice. SEMA makes no representations about the suitability of the information and services contained on this web site for any purpose. SEMA makes no, and expressly disclaims, any representations or warranties, express or implied, regarding this web site, including, without limitation, the accuracy, completeness or reliability of text, graphics or links. All information and services contained in this web site are provided "as is" without warranty of any kind, and no advice or information published by SEMA, its agents or representatives shall create any warranty.
SEMA cannot control and cannot edit content provided by a third party prior to transmission on this web site, nor can SEMA ensure prompt removal of inappropriate or unlawful content after transmission. Third party postings are not reviewed for truth or accuracy and do not represent the opinions, beliefs, or statements of SEMA.
In no event shall SEMA, its agents or representatives be held liable for any direct, indirect, punitive, incidental, special or consequential damages, including attorney's fees, lost profits, or lost revenues, arising from or in any way connected with the use of this web site or with the delay or inability to use this web site, or otherwise arising out of the use of this web site, whether based on contract, tort, strict liability or otherwise, even if SEMA and/or its agents or representatives have been advised of the possibility of damages. Portions of the above limitation may not be applicable to Users residing in states or jurisdictions which do not allow the exclusion or limitation of liability for consequential or incidental damages.
Use of Electronic Communications:
User agrees that any electronic communications sent by User to this web site shall be on an unrestricted and non-confidential basis. SEMA shall have the right to reproduce, publish, or otherwise use such communications for any purpose, without restriction, including the developing and/or marketing of services.
Disclosure Regarding the Collection and Tracking of Information:
The goal at SEMA is to provide the User with the information and services that are most relevant. To achieve this goal, SEMA needs to collect information to understand what differentiates the User from each of the millions of other unique Users. SEMA collects this information in two ways.
First, the User may provide SEMA with certain information voluntarily when registering for certain services (for instance, Personal Guide, Chat, E-mail, and contests/promotions).
Second, SEMA may track the User's visit to SEMA Online by giving him/her a "cookie" when the User enters. Cookies are pieces of information that web sites transfer to the User's computer's hard drive for record-keeping purposes. Cookies make websurfing easier by saving the User's passwords and preferences for the User, so that the User won't have to re-enter them the next time he/she visits. They also help web sites track User trends and patterns. The use of cookies is now an industry standard, and the User will find them used on most major web sites. Most browsers are initially set up to accept cookies. If the User prefers, he/she can reset his/her browser either to notify the User when they've received a cookie, or to refuse to accept cookies. The User should understand that areas of certain sites will not function properly if Users set their browsers to not accept cookies.
Unless otherwise noted elsewhere in the Agreement, all of the information SEMA collects, both what the User tells us and what SEMA collects through the use of cookies, is "aggregated" -- meaning that the information from many Users is grouped together in a way that does not disclose the personal information of any particular User. SEMA may use this aggregated information to evaluate what products and services are successful and which ones aren't, and in order to evaluate what new services SEMA should make available on our web site. SEMA will use reasonable best efforts not to disclose any information about any individual User except to comply with applicable law or valid legal process. However, SEMA reserves the right to use any and all information sent to it for any purposes, including but not limited to those purposes specifically set out within this Agreement.
SEMA does not disclose any personal information obtained about you from this website to third parties except when SEMA needs to do so in order to complete a transaction – e.g. using a third party to complete the registration process. We may also use the information to keep in contact with you and inform you of developments associated with our business.
Any modifications to this policy will be posted in this space. SEMA welcomes any questions or comments a User might have; please direct them to member@sema.org . A User's experience is extremely important and SEMA respects your rights.
Special Disclaimer Relating to SEMA Message Board, Job Fair/Classifieds and Chat Rooms
SEMA has created the SEMA Message Boards, Job Fair/Classifieds, and Chat Rooms as services to our Users. These services contain information provided by, and links to third parties who are independent from SEMA. SEMA cannot control and cannot edit information provided by these third parties prior to transmission on the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms, nor can SEMA ensure prompt removal of inappropriate or unlawful content after transmission. The information contained on the SEMA Message Boards, Job Fair/Classifieds, and Chat Rooms are not reviewed for truth or accuracy and do not represent the opinions, beliefs, or statements of SEMA. Therefore, as a condition of using the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms, in addition to all other disclaimers, representations, limitations, and indemnifications contained throughout this website, the User expressly represents that User understands and agrees to the following:
SEMA makes no representations about the suitability of the information contained on the SEMA Message Boards, Job Fair/Classifieds, and Chat Rooms for any purpose. SEMA makes no, and expressly disclaims, any representations or warranties, express or implied, regarding the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms, including, without limitation, the accuracy, completeness or reliability of text, graphics or links. All information and services contained on the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms are provided "as is" without warranty of any kind, and no advice or information published by SEMA, its agents or representatives shall create any warranty.
In no event shall SEMA, its agents or representatives be held liable for any direct, indirect, punitive, incidental, special or consequential damages, including attorney's fees, lost profits, or lost revenues, arising from or in any way connected with the use of the SEMA Message Boards, Job Fair/Classifieds, and Chat Rooms, or with the delay or inability to use the SEMA Message Boards, Job Fair/ Classifieds, and Chat Rooms, whether based on contract, tort, strict liability or otherwise, even if SEMA and/or its agents or representatives have been advised of the possibility of damages. Portions of the above limitation may not be applicable to Users residing in states or jurisdictions which do not allow the exclusion or limitation of liability for consequential or incidental damages.
Links to Internet Web Sites Maintained and Operated by Third Parties:
This web site contains links to Internet web sites maintained and operated by third parties. Neither SEMA, nor its agents, nor its representatives operate or control in any way any information, products, or services contained on such third-party web sites. Links to Internet web sites maintained and operated by third parties are included solely for the benefit of Users, and do not constitute any endorsement by SEMA, its agents or representatives. Users expressly assume any and all responsibility related to their use of links to Internet web sites maintained and operated by third parties.
SMS Terms of Use:
By providing my mobile phone number to SEMA, I am opting in to receive text messages from SEMA, including informational and promotional text messages from AAPEX and/or SEMA/SEMA Fest on a periodic basis. By opting in to an arrangement whereby SEMA sends SMS messages to your mobile phone number, you accept the terms and conditions as stated in this section titled “SMS Terms of Use.”
By opting in to receive text messages, you also consent to the use of electronic record to document your agreement. You may withdraw your consent to the use of the electronic record at any time by replying STOP.
This agreement is not a condition of registration/purchase. Message frequency varies, and is at the sole discretion of SEMA.
SEMA does not charge you for the messages you send to or receive from SEMA. However, message and data rates from your carrier may still apply.
If you no longer wish to receive text messages from SEMA, you may send “STOP” to (909) 343-4009. If you would like to join again, you may sign up just as you did the first time, and SEMA will start sending messages to you again (message frequency may vary). Mobile data will not be shared with third parties or affiliates for sales or marketing purposes. At any time, you may text “HELP” for help.
Protecting Information
SEMA has taken certain physical, administrative and technical steps to safeguard information which might include, but are not limited to, password restricted access to personal information and data encryption where applicable. SEMA makes efforts to help ensure the security, integrity and confidentiality of personal information; however, no transmission or electronic storage of information can be guaranteed to be 100% secure. Any transmission of personal information is at your own risk. SEMA is not responsible for circumvention of any privacy settings or security measures contained on the website.
SEMA’s website is hosted by servers in the United States. Accordingly, if you are located outside of the United States, any data you voluntarily provide to us will be transferred to the United States. By submitting such data, you consent to its transfer and storage in the United States and its use in accordance with the purposes for which it was originally collected.
Indemnification of SEMA by User:
As a condition of using this web site, User agrees to indemnify and hold harmless SEMA, its officers, directors, employees and agents, and their respective successors and assigns, from and against any cause of action, loss, liability, damage, cost or expense of any nature whatsoever, whether accrued, absolute, contingent or otherwise, including, without limitation, attorney's fees and costs (whether or not suit is brought), arising out of claims resulting from User's use of this web site, including, without limitation any claims alleging facts that if true would constitute a breach by User of the terms and conditions of this Agreement.
Copyright, Trademark and Service-mark Notices:
All contents of this web site are: Copyright 2025, Specialty Equipment Market Association, Inc., 1575 S. Valley Vista Drive, Diamond Bar, Calif. 91765. All rights reserved.
This web site is for the User's personal use only. User may not modify, copy, distribute, display, reproduce, publish, transmit, license, create derivative works from, transfer or sell any information or services obtained from this web site. However, Users may download copyrighted material for their individual and noncommercial use only.
Specialty Equipment Market Association, SEMA and other names of SEMA services are trademarks and/or service marks owned by the Specialty Equipment Market Association, and may not be used without the prior written consent of SEMA. Other service or product names referred to throughout this web site may be the trademarks, or service marks of their respective owners.
Modification of Terms and Conditions of This Agreement:
SEMA reserves the right to modify this Agreement at any time by revising the terms and conditions herein. It is the sole responsibility of Users to regularly review such terms and conditions. Continued use of this web site following any such changes shall constitute User's acceptance of such changes.
Governing Law:
Unless expressly stated to the contrary elsewhere within this Agreement, all legal issues arising from or related to the use of the Services shall be construed in accordance with, and all questions with respect thereto shall be determined by, the laws of the state of California applicable to contracts entered into and wholly to be performed within said state.
