HB BODY, a global leader in automotive refinishing products, is proud to announce its participation in the SEMA Show 2025. The company will be exhibiting at the North Hall, where it will reveal its exclusive new shade — “Purple Haze: The Sema Edition”. “Purple Haze” is a unique 3-stage effect color, originally developed to celebrate HB BODY’s 40th anniversary and was first presented in Automechanika Frankfurt 2022. It represents the fusion of innovation, depth, and style that defines the HB BODY brand. This year, the Porsche 911 Turbo S, a car with a 3.8L Turbocharged Flat 6 engine and a 560 horsepower (0-100km/h in 2.8 sec), serves as the canvas for Purple Haze, was revamped by artist Mamo56 with a unique touch which will be revealed in Sema Show 2025. Visitors will get an up-close look at the unique finish and design on the Porsche 911, demonstrating the quality and impact of HB BODY’s advanced color development. In addition to this exciting reveal, HB BODY will showcase top products from its PRO Series and Series 6, engineered for performance, durability, and ease of application. The company will also highlight its cutting-edge Color Solutions Mix System, a precision tinting system offering body shops and professionals ultimate flexibility and accuracy in color matching. SEMA attendees are invited to visit HB BODY at the North Hall booth to explore the latest in refinishing innovations, engage with the expert team, and discover why HB BODY continues to lead the industry in quality and creativity. About HB BODY Founded in 1982, HB BODY is a leading manufacturer of high-quality automotive refinishing products. With a presence in over 75 countries, the company delivers innovative, reliable solutions to professionals across the global automotive repair and body shop industry. Press Release Type: Company: HB BODY Booth #: 12527 Show Categories: Collision Repair & Refinish Media Contact Name: Christina Mameletzi Media Contact Email: c.mameletzi@hbbody.com Media Contact Phone: +302310790000 Photo Gallery: 102821