Huntington Beach, CA October 25, 2025 For over 25 years, Pareto Point Industries (PPI) has offered commercial and consumer aftermarkets products that promote engine performance and longevity. Continuing this trend, at the 2025 SEMA Show, PPI will unveil two new products in addition to its long-running TopDog-V advanced bypass filtration system. The first product, WetStart, is a patented and patent pending technology that protects any engine’s performance and longevity by greatly reducing a damaging engine trifecta: dry start damage, oil pressure lag at startup, and dirty oil. Wetstart uses a very small pump and controller to periodically inject oil into the engine keeping it primed 24/7, enabling those benefits, and 2 micron oil purification is also enabled by a patent pending bidirectional single hose flow system. Oil changes, via a two-way valve, are a breeze automatically while the car is parked, or quickly on demand after shutdown. Additionally, pumping out the residual oil delivers the cleanest of oil changes. According to PPI’s CEO, Dr. Bob Hammer “The removal of recirculating damaging debris, well below 10 microns, a “liquid sandpaper”, means that oil now slides over, rather than grinding your engine wear surfaces.” WetStart is easy to install and affordable, with optional turbo and storage modes. The second product, PentaPrimed, is a patent pending innovative direct replacement aluminum oil filter housing that retains its oil volume trapping it inside upon shutdown. Perma Primed, solves known Pentastar filter housing oil leak problems. Dr. Hammer states, “The oil filter housing contains a set of internal valves and oil biasing hardware that enhances faster oil pressure build-up and superior engine protection at startup and a modest increase of oil flow toward the heat exchanger respectively, reducing dry start damage and lifter noise/damage upon startup, and a modest increase in oil cooling.” The PentaPrimed system is a direct replacement part and is cost-effective, ensuring long-term engine benefits for those with Pentastar engines. Please visit us in the West Hall, Booth 58037 to learn more about our products. Press Release Type: Announcement Company: Pareto Point Industries Booth #: 58037 Show Categories: Hot Rod Alley Power Sports & Utility Vehicles Racing & Performance Restoration Marketplace Trucks, SUV's & Off-Road Media Contact Name: Bob Hammer Media Contact Email: bob@paretopoint.com Media Contact Phone: (310) 993 1069 Photo Gallery: 102821