Earthbound Launches First-Ever WD-40® Brand Licensed Product: The Microfiber Towel Debuting at SEMA, the program extends the trusted WD-40® Brand beyond the can. Appointed as WD-40® Company’s exclusive licensing agency in 2024, Earthbound is spearheading the brand’s strategic expansion with the launch of the first-ever licensed product. For decades, WD-40® Brand has been synonymous with high-value solutions for workshops, factories, garages and homes. With 95% brand awareness and more than one million cans sold each week, the brand’s promise to help people get the Job Done Right® has fostered deep consumer loyalty. Now, with Earthbound’s help, WD-40 Company is partnering with Caco Abbo Internacional S.A. to launch WD-40® Microfiber Towels. Caco Abbo Internacional S.A. brings more than 40 years of expertise in product development and a global distribution network reaching over 40 countries. The brand extension is a natural fit, as most consumers already pair microfiber towels with the WD-40® Multi-Use Product to tackle a variety of tasks — from car restoration and equipment upkeep to maintaining lawn and garden tools — making it an essential part of their project toolkit. The towel assortment includes multipurpose options tailored to different end-user needs — from heavy-duty cleaning to precision detailing — with the goal of setting a new standard in a category that has lacked a clear leader. WD-40 Microfiber Towels will be available at retailers nationwide beginning this November. “This launch marks an important milestone in bringing the WD-40 Brand’s trusted performance into more everyday moments,” says Jeff Cohen, CEO of Earthbound. “We’re thrilled to partner with WD-40 Company to expand how consumers experience this iconic brand in a new category.” The WD-40 Microfiber Towels will debut at the SEMA Show in Las Vegas, November 4th–7th. Visit Booth 24493 to see the product and learn more about the program. For more information or to discuss licensing opportunities, please contact Irwin Cohen, Irwin@earthboundllc.com. To learn more about WD-40 Brand and all it has to offer, visit wd40.com. About Earthbound Earthbound is a leader in licensing, product, and design services. With 25 years of expertise, Earthbound partners with top retailers and world-renowned brands to extend their reach through strategic brand extensions, innovative product design and development, and brand identity and creative services. By connecting iconic brands with best-in-class partners, Earthbound drives brand growth on a global scale. Learn more at www.earthboundbrands.com. About WD-40® Brand WD-40 Brand offers more than 30 innovative, quality products to get the Job Done Right®. The same spirit of innovation for solving the toughest challenges, which led to the creation of the Classic WD-40® Multi-Use Product, also drove the brand to grow its family of offerings to include the WD-40 Specialist® line – best-in-class products that deliver superior performance for industry professionals. WD-40 Specialist products provide specialized, heavy-duty solutions in factories, facilities, automotive garages, and on farms around the world. The line consists of lubricants, penetrants, greases, cleaners and degreasers, and rust-management solutions scientifically designed for the world’s toughest jobs. For additional information about WD-40 Brand products, please visit wd40.com. Press Release Type: Product Company: WD-40 Booth #: 24493 Show Categories: Restyling & Car Care Accessories Media Contact Name: Vanessa Rock Media Contact Email: vr@nstpr.com Media Contact Phone: 7607807513 Photo Gallery: 102821