Broomfield, Colo. – November 5, 2025 – Bestop®, the leading manufacturer of premium Jeep® and Bronco® soft tops and accessories, is bringing new energy to the open-air lifestyle with the debut of four new stunning eTop™ color options: Merlot, Champagne, Admiral, and Smoke. The colors are premiering at the 2025 SEMA (Specialty Equipment Market Association) Show in Las Vegas, November 4-7. Each new shade enhances the eTop’s signature blend of powered performance and head-turning style of each unique Wrangler and Bronco. Crafted from the same durable, high-quality fabrics expected of the industry’s leading cut and sew experts, each eTop color is made-to-order for 2021 through current Bronco, and 2007 through current Jeep Wrangler owners. These colors celebrate the individuality and adventure at the heart of every off-road driver. “Open-air off-roading has always been about expression, of self, style, adventure,” said Cassie Jordy, Bestop’s eTop Product Line Manager. “These new colors for the eTop™ fuse that spirit with the craftsmanship and innovation Bestop is known for, giving Wrangler and Bronco owners a refined way to stand out.” The Collection ● Merlot – A deep, luxurious red that captures sunset warmth and sophistication ● Champagne – A crisp, refined tan that blends elegance and adventure ● Admiral – A commanding navy inspired by open skies and endless coastlines ● Smoke – A sleek, modern gray that’s as versatile as it is stylish The base eTop (black) retails for $4,995, the eTop color collection options retail for $5,395 (before professional installation). Learn more about the eTop line at bestop.com/etop. Consumers can find Certified eTop Installers in their area with the Authorized Installer Locator. Dealers, Shops, and Jobbers interested in joining the Certified eTop Installer Program can get more information by filling out this form to be contacted by a Bestop representative. Open-Air Freedom, Elevated The eTop™ delivers powered convertible freedom at the touch of a button - transforming from fully enclosed to open-air in seconds. Engineered with precision laser-cut steel framing, Bosch-powered motors, and triple-layer insulation, the eTop ™ embodies Bestop’s legacy of precision cut-and-sew craftsmanship and innovation, built for every season. See the Colors First at SEMA SEMA attendees can experience the new eTop™ color collection and other Bestop innovations in the West Hall, Booth #52033, with live demonstrations throughout the show. Pre-orders for the new eTop™ colors are open now at bestop.com. About Bestop® Bestop® is the leading manufacturer of premium Jeep® and Bronco® soft tops and accessories, proudly serving the off-road community for over 70 years. With a legacy built on craftsmanship, innovation, and adventure, Bestop empowers drivers to live their journey - wherever it takes them. Press Release Type: Announcement Company: Bestop, Inc. Booth #: West Hall, #52033 Show Categories: Trucks, SUV's & Off-Road Media Contact Name: Jaida White Media Contact Email: jwhite@coynepr.com Media Contact Phone: 8623547205 Photo Gallery: 102821