ADAS Showcase
The Society of Collision Repair Specialists (SCRS), through its newly launched ADAS Council, is collaborating with SEMA Show organizers to significantly expand the ADAS Showcase at the 2026 SEMA Show, creating a new interactive experience that brings vehicle manufacturers, technical experts, working technicians, and calibration technology together on the Show floor.
Located in Upper South Hall, booth 31200, adjacent to the Collision Repair & Refinish section, the expanded ADAS Showcase will feature two fully equipped calibration bays, late-model ADAS-equipped vehicles, diagnostic and calibration equipment, and a rotating schedule of technical discussions and hands-on demonstrations.
SCRS’ programming will run Tuesday, November 3 - Friday, November 6.
The SEMA Garage and Government Affairs teams will showcase content on designated afternoons, exploring the role in bringing vehicle manufacturers, technical specialists, collision repair professionals and aftermarket businesses together to examine real-world questions involving ADAS, including the fundamental question
“what do I do to calibrate a modified vehicle?”
two fully equipped calibration bays
Tuesday, November 3 - Friday, November 6
Daily Content
Upper South Hall, booth 31200
Schedule
Tuesday, November 3
General Motors (GM) Sensors, Sensing & Calibration Requirements
Wednesday, November 4
Rivian Calibration Failed. Now What?
Thursday, November 5
Ford Motor Co. Repair, Geometry & ADAS Integration
Friday, November 6
General Motors (GM) and Toyota Hands-On
Tuesday, November 3
General Motors (GM) Sensors, Sensing & Calibration Requirements
ADAS Open House / Kickoff
All participating OEMs, equipment manufacturers, council members, and technicians are available to meet attendees. Explore the day’s vehicle setups, speak directly with engineers, and ask questions in an interactive environment.
Small Changes, Big Consequences
Michael Carpenter, Global Vehicle Performance Owner, Active SafetyJameson Collins, Staff Product Manager, Active SafetySteven Vance, Principal Hardware Engineer, Engineering Technical Leader, ADAS Sensors and Sensing SystemsChad Zagorski, Principal Systems Engineer, Advanced Driver Assistance Systems
Learn about sensor modalities and their strengths, why sensor alignment matters, mounting and positioning considerations, and how aftermarket accessories can affect system performance. Bay 2 features examples of GM-approved equipment, measurement tools, and sensing technologies.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, discuss OEM requirements, and ask questions. This open-engagement period allows attendees to continue conversations and explore the exhibit spaces.
Would You Calibrate It?
Michael Carpenter, Global Vehicle Performance Owner, Active SafetyJameson Collins, Staff Product Manager, Active SafetySteven Vance, Principal Hardware Engineer, Engineering Technical Leader, ADAS Sensors and Sensing SystemsChad Zagorski, Principal Systems Engineer, Advanced Driver Assistance Systems
Review real-world repair scenarios and vote on the appropriate course of action before GM reveals the correct requirements. Engineers explain the reasoning behind each decision. Bay 2 showcases GM-approved equipment and setups related to the examples discussed.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, discuss OEM requirements, and ask questions. This open-engagement period allows attendees to continue conversations and explore the exhibit spaces.
Build My ADAS Space / Open Discussion
OEM representatives, approved equipment manufacturers, and technicians will help attendees understand how to build an ADAS-capable shop. Discussions focus on OEM requirements, equipment, facility needs, processes, and real technician workflows.
ADAS and Vehicle Modification: An Open Industry Discussion
Luis Morales, SEMA GarageEric Snyder, SEMA Government Affairs
Join technology leaders, aftermarket professionals, vehicle modifiers, and SEMA Show attendees for an interactive discussion on the opportunities and challenges created by Advanced Driver Assistance Systems (ADAS). Hosted within the SEMA ADAS Showcase Booth #31200, this open forum will explore the intersection of ADAS, vehicle customization, repair, calibration, and emerging technologies, while encouraging audience participation and industry collaboration.
Wednesday, November 4
Rivian Calibration Failed. Now What?
ADAS Open House / Kickoff
All participating OEMs, equipment manufacturers, council members, and technicians are available to meet attendees. Explore the day’s vehicle setups, speak directly with engineers, and ask questions in an interactive environment.
Part I
Calibration Failed. Now What?
Ryan Davenport, RivianDavid Calabuig, Rivian
Explore a known calibration issue and work through the diagnostic process. Attendees help determine what to inspect while learning about diagnostics and hardware/software integration. Bay 2 highlights Rivian-approved diagnostic and calibration resources.
Open Engagement
All OEMs are welcome. Connect with engineers, technicians, and equipment manufacturers to discuss troubleshooting strategies and calibration challenges in an informal setting.
Find It, Fix It, Recalibrate
Ryan Davenport, RivianDavid Calabuig, Rivian
Follow the repair process from diagnosis through correction, recalibration, and successful completion. The discussion continues with service standards, verification requirements, and technician best practices to determine whether the job is truly complete.
Open Engagement
All OEMs are welcome. Connect with engineers, technicians, and equipment manufacturers to discuss troubleshooting strategies and calibration challenges in an informal setting.
Build My ADAS Space / Open Discussion
Bring your questions or unique repair scenarios. Technicians and equipment providers will discuss the tools, processes, and shop requirements needed to diagnose, calibrate, and verify modern ADAS systems.
ADAS and Vehicle Modification: An Open Industry Discussion
Luis Morales, SEMA GarageEric Snyder, SEMA Government Affairs
Join technology leaders, aftermarket professionals, vehicle modifiers, and SEMA Show attendees for an interactive discussion on the opportunities and challenges created by Advanced Driver Assistance Systems (ADAS). Hosted within the SEMA ADAS Showcase Booth #31200, this open forum will explore the intersection of ADAS, vehicle customization, repair, calibration, and emerging technologies, while encouraging audience participation and industry collaboration.
Thursday, November 5
Ford Motor Co. Repair, Geometry & ADAS Integration
ADAS Open House / Kickoff
All participating OEMs, equipment manufacturers, council members, and technicians are available to meet attendees. Explore the day’s vehicle setups, speak directly with engineers, and ask questions in an interactive environment.
Repair, Geometry & ADAS: Why The Repair Matters
Gerry Bonanni, Ford Motor Co.Brian Perkins, Ford Motor Co.
Discover how collision repairs affect vehicle geometry, ADAS components, electronic controllers, and system performance. Bay 2 features Ford-approved alignment, measurement, and ADAS equipment examples.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, ask questions, and continue discussions related to repair procedures, diagnostics, and calibration.
Successful Calibration ≠ Complete Repair
Gerry Bonanni, Ford Motor Co.Ron Richards, Ford Motor Co.
Examine the relationship between repair procedures, ADAS integration, and controller considerations. Learn what still requires attention after a successful calibration and how proper repair verification supports vehicle safety and performance. Bay 2 includes Ford-approved measurement and equipment examples.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, ask questions, and continue discussions related to repair procedures, diagnostics, and calibration.
OEM Summit
Join OEM representatives, industry experts, and technical leaders for discussions focused on current challenges, best practices, and the future of ADAS repair and calibration.
Friday, November 6
General Motors (GM) and Toyota Hands-On
ADAS Open House / Kickoff
All participating OEMs, equipment manufacturers, council members, and technicians are available to meet attendees. Explore the day’s vehicle setups and interact with OEM engineers and technical experts.
General Motors
Active Safety: What Does “Restored” Actually Mean?
Michael Carpenter, Global Vehicle Performance Owner, Active SafetyJameson Collins, Staff Product Manager, Active SafetySteven Vance, Principal Hardware Engineer, Engineering Technical Leader, ADAS Sensors and Sensing SystemsChad Zagorski, Principal Systems Engineer, Advanced Driver Assistance Systems
Explore active safety system performance, intended vehicle functionality, and key calibration and verification considerations. Bay 2 presents examples of GM-approved technology and equipment used to support these processes.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, ask questions, and continue discussions about ADAS repair and calibration.
Toyota
Hands-On Demonstration
ADAS Council, Society of Collision Repair Specialists (SCRS)
Participate in a practical demonstration focused on calibration, measurement, or shop setup procedures. Bay 2 supports and reinforces the same demonstration, giving attendees additional opportunities to observe and learn.
Open Engagement
All OEMs are welcome. Meet engineers, technicians, and equipment manufacturers, ask questions, and continue discussions about ADAS repair and calibration.
Build My ADAS Space / Bring Your Weird One
Bring your challenging cases and questions. OEM representatives, approved equipment manufacturers, and technicians will help attendees connect the week’s concepts to real-world shop capabilities and repair scenarios.
No sessions match.
Bringing Engineering Expertise Directly to the Show Floor
Throughout the week, technical representatives and engineering experts from General Motors, Ford, and Rivian will lead focused discussions and demonstrations on the increasingly interconnected relationship between collision repair, vehicle geometry, sensing technologies, calibration, and safety-system performance.
Each day will feature manufacturer-specific technical expertise and a series of discussions that address practical questions about collision repair facilities face in short, focused conversations around vehicles, components and repair scenarios.
Each day will start with an Open House and end with a discussion about building out an ADAS Space.
Other topics planned throughout the week include:
Small Changes, Big Consequences
How sensor alignment, mounting, positioning, and vehicle modifications can influence ADAS performance.
Would You Calibrate It?
Real-world repair scenarios examining when calibration is required and the engineering rationale behind manufacturer requirements.
Calibration Failed. Now What?
Interactive troubleshooting of calibration failures, including diagnostics and hardware/software integration.
Find It, Fix It, Recalibrate
Following calibration challenges through diagnosis, correction, recalibration, and additional verification.
Repair, Geometry & ADAS: Why the Repair Matters
Exploring how collision repair, vehicle geometry, components and controllers influence ADAS operation.
Successful Calibration ≠ Complete Repair
Understanding what a successful calibration confirms and what additional considerations may remain.
Active Safety: What Does “Restored” Actually Mean?
Connecting calibration and verification requirements to the intended performance of vehicle safety systems.
ADAS Showcase Program Principles
OEM-Led Programming
Technical sessions are led by the featured OEM, while Open House, breaks, and Build My ADAS Space include all participating OEMs.
Approved Equipment Focus
Equipment participation aligns with the featured OEM and operation being discussed.
Technician Access
A working technician is available throughout the Showcase for demonstrations, discussions, and attendee questions.
Built-In Engagement
Thirty-minute breaks between features create time for meaningful interaction with engineers, technicians, and manufacturers.
Daily Storytelling
Both bays support a single daily theme to provide a cohesive learning experience.
Working Schedule
- TuesdayGeneral Motors (GM)
- WednesdayRivian
- ThursdayFord Motor Co.
- FridayGeneral Motors and Toyota Hands-On
Primary Goal
Deliver high-value, hands-on experiences that connect attendees directly with OEM engineers, technicians, and approved equipment providers.
All Professionals Welcome
SCRS and SEMA encourage collision repair professionals, technicians, estimators, shop owners, calibration specialists, educators, and other automotive industry participants attending the 2026 SEMA Show to make the ADAS Showcase part of their Show experience.
Attendees are encouraged to bring their questions, experiences, and real-world repair challenges to the discussions. Whether exploring ADAS technology for the first time or operating an established calibration business, participants will have opportunities to engage with experts and examine the practical and technical considerations influencing modern vehicle repair.
Participating brands
- SEMA Garage
- Society of Collision Repair Specialists (SCRS)
Brand sponsors
- AirPro Diagnostics
- Alldata
- Autel
- JohnBean
- CarADAS
- Hunter Engineering
- OEC
- OPUS IVS
- Repairify
- Revv
Vehicle sponsors
- Enterprise
- Rivian
- Ford
- GM
- Toyota
