SEMA Show 2026 · Press & Media
MEDIA RESOURCES
Everything credentialed press need to cover the premier global automotive and powersports aftermarket trade events.
Latest Press Release
Seven OEMs to Showcase Innovation and Customization at 2026 SEMA Show
Oct 8, 2026
Latest Press Release
New Products: 2026 SEMA Show Edition Featuring Klein Tools, Camburg Racing and More
Oct 8, 2026
Latest Press Release
More Seats Added to SCRS Sessions, Plus I-CAR and TIA Education at 2026 SEMA Show
Oct 8, 2026
01 Show Resources
Show Resources
Everything working media and creators need in one place. Plan your coverage with the resources below.
Plan Your Coverage
Workspace, Wi-Fi and hours at the LVCC.
Official SEMA releases and announcements.
Show-related releases from exhibitors.
Association, Show, Membership, Data, Battle of the Builders and PRI.
Times and locations for Show press conferences.
When and where new vehicles debut.
Curated high-resolution photography and b-roll.
Who qualifies and how the process works.
Reach the SEMA communications team.
02 On Site
SEMA Show Media Center
Located in Room S219 of the Las Vegas Convention Center, on the Skybridge between Central and South Halls. Pick up your credentials, write and file your stories.
Media Center · Room S219
Amenities
- Expedited media badge pickup
- Work stations
- Lunch & snacks for purchase
- Dedicated Wi-Fi
- Lockers (first come, first served)
- Complimentary water & coffee
- Exhibitor press kits & materials
Hours
| Sat, Oct 31 | 9:00a – 5:00p |
| Sun, Nov 1 | 9:00a – 5:00p |
| Mon, Nov 2 | 8:00a – 6:00p |
| Tue, Nov 3 | 7:00a – 6:00p |
| Wed, Nov 4 | 8:00a – 6:00p |
| Thu, Nov 5 | 8:00a – 6:00p |
| Fri, Nov 6 | 8:00a – 3:00p |
Media Center Annex · Room W213
Amenities
- Work stations
- Dedicated Wi-Fi
- Complimentary water & coffee
- Creator Zone: dedicated area for credentialed media to create content, including podcast interviews and social posts. Tables, chairs, couches, signage and electrical outlets provided.
Hours
| Tue, Nov 3 | 8:00a – 5:00p |
| Wed, Nov 4 | 8:00a – 5:00p |
| Thu, Nov 5 | 8:00a – 5:00p |
| Fri, Nov 6 | 8:00a – 3:00p |
03 Before You Shoot
Policy Reminders
Photography & Video
Photography and video of exhibitor booths and products require the exhibitor's permission. No permit is needed for still photography. Professional-grade video requires a video permit — select the video option when applying for credentials. Questions: pr@sema.org.
Drones / UAVs
Due to the proximity of Harry Reid International Airport, FAA regulations prohibit drones and UAVs of any kind at the Las Vegas Convention Center. They are not allowed at the Show and will be confiscated until show end (after the SEMA Cruise).
04 Talk to Us
Press Contacts
SEMA executives and representatives are available for media interviews. Reach the communications team directly:
05 Newsroom
Latest Exhibitor Press Releases
The latest press releases from exhibitors at the 2026 SEMA Show.
Loading the latest exhibitor press releases…
Cover the 2026 SEMA Show
Reach the communications team at pr@sema.org.
