The best builds. The boldest customizations. Who has what it takes to be the next Battle of the Builders Presented by Mothers High Performance Car Care champion?
By Kevin Lee
Plan Your Las Vegas Trip
Book your official SEMA Show hotel room through onPeak and lock in discounted airfare with Alaska, United, Southwest and Delta. Everything you need to get to Las Vegas—in one place.
With the 2026 SEMA Show Fast Approaching, the Excitement Is Palpable. Here’s What the Industry Is Saying.
For a taste of what attendees and exhibitors are looking forward to this year, we surveyed a broad mix of industry professionals. Their insights can help inform your plans for leveraging the automotive aftermarket’s premier trade gathering.
SEMA Into the Night
Even after the show floor closes each day, the excitement and connections continue
SEMA Live's Chris Jacobs on Cars and the Culture of the SEMA Show
For more than two decades, Chris Jacobs has been one of the most recognizable personalities in automotive television.
Want to Maximize Your Show Investment? Here's Our Tried-and-Proven Guide for a Productive and Rewarding Show Experience
Anticipation is running high for the 2026 SEMA Show, November 3-6, at the Las Vegas Convention Center (LVCC). As of press time, more than 2,200 exhibiting brands were making final preparations for the industry’s largest annual trade event.
Making Connections in the Marketplace
Great product data is behind more sales than ever—and providing a competitive edge for both manufacturers and resellers. That’s why SEMA Data exists.
Assessing the Challenges, Unlocking the Opportunities
One of the most significant trends shaping the automotive industry today is the rapid convergence of vehicle technology, connectivity, software and automation. While electrification continues to evolve, the industry’s focus has expanded toward artificial intelligence (AI), software-defined vehicles (SDVs), connected services and increasingly sophisticated advanced driver assistance systems (ADAS).