Advance Your Skills With Industry-Leading Education
SEMA Education Schedule
By Janet Lee
Whether you’re looking to grow your business, strengthen your leadership skills or stay ahead of the latest industry trends, SEMA Education delivers one of the most valuable experiences of the 2026 SEMA Show. Featuring dozens of expert-led sessions throughout Show Week, the program offers practical insights and real-world strategies in an interactive classroom setting at the Las Vegas Convention Center (LVCC).
While it’s tempting to spend every minute exploring the Show floor, investing just an hour in a SEMA Education session can pay dividends long after the event ends. Most classes are only 60 minutes long, making them easy to fit into even the busiest schedule. In addition to classroom sessions, attendees will find educational experiences and activations throughout the Show, offering even more opportunities to learn and connect.
SEMA Education runs Tuesday, November 3, through Thursday, November 5, with most sessions open to attendees without advance registration. All SEMA-produced education sessions are free to attend. Even better, the program returns to its traditional home in the North Hall for 2026, making it more accessible than ever from anywhere on the LVCC campus.
“Participating in SEMA Show Education is an investment in both your professional growth and the future of your business,” says Justine Hubbard, SEMA trade show operations manager. “We bring together industry experts and thought leaders to provide you with practical insights, emerging trends, and best practices that can be applied immediately to your business.”
The SEMA Show Education program is one of the industry’s most rewarding professional-development investments, designed to drive immediate takeaways.
“With eight different tracks spanning leadership, sales and marketing, technology, regulatory issues, talent management and more, there’s a path for just about every professional. SEMA Show Education is truly a valuable experience for anyone looking to stay ahead, strengthen their skills and drive their business forward.”
To help attendees find the sessions most relevant to their goals, SEMA Education is organized into eight learning tracks: Aftermarket Updates & Future Trends; Emerging & Executive Leadership; Inside the Shop; Legislative & Regulatory; Sales & Marketing; Small Business Strategy; Talent Management; and Vehicle Technology.
In addition to SEMA-led programming, attendees can participate in specialized educational sessions presented by industry partners, including the Inter-Industry Conference on Auto Collision Repair (I-CAR), the Tire Industry Association (TIA), and the Society of Collision Repair Specialists (SCRS). These organizations expand the curriculum with expert instruction on collision repair, tire service and other specialized topics.
The following pages include the current schedule for all SEMA Education tracks. As sessions are subject to change before Show Week, visit SEMAShow.com/education for the latest schedule, session details and to build your personalized Show itinerary.
Facts to Know
- Seating for the sessions is on a first-come, first-served basis. Arrive 10–15 min. early to secure your path to professional growth!
- Take advantage of SEMA and TIA’s FREE sessions—all you need to register are your Show credentials.
- I-CAR is offering “two-course bundles” at a discounted price for those wanting to take advantage of everything they have to offer, for less!
- Best value: The SCRS “Full Series Pass” is an all-access pass to every SCRS educational offering at the SEMA Show.
- Visit SEMAShow.com/education to learn more.
Education Schedule
Schedule as of August 21, 2026. For the most up-to-date schedule, visit semashow.com/education.
| Day | Start Time | End Time | Cost | Track | Title |
|---|---|---|---|---|---|
| TUE, 11/3 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | Requirements and Considerations for ADAS Calibration |
| TUE, 11/3 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Basics |
| TUE, 11/3 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Requirements and Considerations for ADAS Calibration and Introductions to Diagnostics and Scan Tools |
| TUE, 11/3 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features |
| TUE, 11/3 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | Fix Your Shop’s Digital Marketing: A Live Advertising Workshop |
| TUE, 11/3 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | Repair Planning That Pays: Protecting Revenue Through Research |
| TUE, 11/3 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | Reclaiming Technical Authority: The Collision Shop’s Fiduciary Role |
| TUE, 11/3 | 10:00 a.m. | 11:00 a.m. | Free | TIA | Tires at 10: Passenger and Light-Truck Tire Conditions Analysis |
| TUE, 11/3 | 10:00 a.m. | 11:00 a.m. | Free | TIA | Truck Tires TPMS at 10: TPMS in Commercial Truck Tires |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Free | Aftermarket Updates and Future Trends | Driving Smarter Decisions: Insights Into Today’s Vehicle and Consumer Trends |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Introductions to Diagnostics and Scan Tools |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Advanced Features |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Free | Inside the Shop | The Business Behind the Builds: Best Practices in the Truck and Off-Road Industry, Powered by Truck & Off-Road Alliance (TORA) |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Free | Legislative and Regulatory | Legislative and Regulatory Update for 2026 |
| TUE, 11/3 | 11:00 a.m. | 12:00 p.m. | Free | Small-Business Strategy | Full-Throttle Profits: How to Earn More Without Working More |
| TUE, 11/3 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | Beyond the Class: Turning Training Into Real Shop Performance |
| TUE, 11/3 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | The Estimator Bottleneck: How Modern Shops Shape Mindset for Complex Repairs |
| TUE, 11/3 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | Capturing Mechanical Labor: Being Intentional About the Opportunity |
| TUE, 11/3 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Requirements and Considerations for ADAS Calibration |
| TUE, 11/3 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Understanding the Blueprinting Process |
| TUE, 11/3 | 1:00 p.m. | 2:00 p.m. | Free | Sales and Marketing | Measuring What You Can’t Click—Analytics for AI-Driven Discovery |
| TUE, 11/3 | 1:00 p.m. | 2:00 p.m. | Free | Small-Business Strategy | Five Ways to Make Your Small Business More Successful |
| TUE, 11/3 | 1:00 p.m. | 2:00 p.m. | Free | Talent Management | Talent Is the Constraint: How Aftermarket Companies Must Rethink Leadership, Engineering and Frontline Skills to Compete |
| TUE, 11/3 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Requirements and Considerations for ADAS Calibration and Introductions to Diagnostics and Scan Tools |
| TUE, 11/3 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Understanding the Blueprinting Process and Glue Pull Repair (GPR) |
| TUE, 11/3 | 2:00 p.m. | 3:00 p.m. | Free | TIA | Tires at 2: ADAS and the Future of Custom Tire and Wheel Fitments |
| TUE, 11/3 | 2:30 p.m. | 4:00 p.m. | Paid | SCRS: Repairer Driven Education | Repair Transparency: The Key to Defensible Repairs and Better Outcomes |
| TUE, 11/3 | 2:30 p.m. | 4:00 p.m. | Paid | SCRS: Repairer Driven Education | Run Your Collision Business Like a Fortune 100 Company |
| TUE, 11/3 | 2:30 p.m. | 4:00 p.m. | Paid | SCRS: Repairer Driven Education | Bringing Mechanical Repairs In-house |
| TUE, 11/3 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Introductions to Diagnostics and Scan Tools |
| TUE, 11/3 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Glue Pull Repair (GPR) |
| TUE, 11/3 | 3:00 p.m. | 4:00 p.m. | Free | Sales and Marketing | The Art of Leveraging AI as a Competitive Advantage |
| TUE, 11/3 | 3:00 p.m. | 4:30 p.m. | Free | Emerging and Executive Leadership | SEMA Women’s Leadership Symposium: Own the Room: Executive Presence, Leadership Transitions and Strategic Influence for Women Leaders |
| TUE, 11/3 | 3:00 p.m. | 4:30 p.m. | Free | Inside the Shop | Hot-Rod Builders’ Panel, Powered by Hot Rod Industry Alliance (HRIA) |
| TUE, 11/3 | 3:00 p.m. | 5:00 p.m. | Free | Legislative and Regulatory | Inside the Rulebook: EPA and CARB Compliance for the Modern Aftermarket |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Free | Emerging and Executive Leadership | Listening as a Leadership Skill That Changes Results, Presented by Dale Carnegie |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | Understanding the Blueprinting Process |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Basics |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Free | Sales and Marketing | Advanced Sales Strategies |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Free | Small-Business Strategy | Time Is Money! Real-World Time-Management Strategies |
| WED, 11/4 | 9:00 a.m. | 10:00 a.m. | Free | Talent Management | Hiring That Sticks: Building Long-Term Teammates From Day One |
| WED, 11/4 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Understanding the Blueprinting Process and Glue Pull Repair (GPR) |
| WED, 11/4 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features |
| WED, 11/4 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | Stop Guessing, Start Earning: Building Bulletproof Repair Plans |
| WED, 11/4 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | The Three Daily Mistakes Repair Shops Make That Empower Insurers |
| WED, 11/4 | 9:30 a.m. | 11:00 a.m. | Paid | SCRS: Repairer Driven Education | Own It: The Difference Between Responsibility and Accountability |
| WED, 11/4 | 10:00 a.m. | 11:00 a.m. | Free | TIA | TPMS at 10: Curing the TPMS Pain Points |
| WED, 11/4 | 10:00 a.m. | 11:00 a.m. | Free | TIA | Truck Tires at 10: Emergency Road Service Safety |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Free | Emerging and Executive Leadership | Pathways to Professional Development, Powered by Future Leaders Network (FLN) |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Glue Pull Repair (GPR) |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Advanced Features |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Free | Sales and Marketing | Stop Losing Sales: Customer Experience in the Age of AI |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Free | Small-Business Strategy | Build to Grow: A Strategic Framework for Scaling Automotive Businesses |
| WED, 11/4 | 11:00 a.m. | 12:00 p.m. | Free | Vehicle Technology | Advanced Fuels and Powertrains: Engineering the Next Generation of Vehicle Propulsion |
| WED, 11/4 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | Speak Their Language: Communication That Actually Works in a Body Shop |
| WED, 11/4 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | The Profit and Control Playbook: Bringing Auto Glass In-House |
| WED, 11/4 | 12:00 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | Financial Success Starts With a Plan: Turning Numbers Into Action |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Free | Aftermarket Updates and Future Trends | SEMA State of the Industry: Where We Are, Where We’re Going |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Requirements and Considerations for ADAS Calibration |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Understanding the Blueprinting Process |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Free | Sales and Marketing | YouTube—How to Maximize Your Marketing Efforts (Free and Paid) |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Free | Small-Business Strategy | Planning the Next Chapter: Practical Strategies for Family Business Succession, Powered by Automotive Restoration Market Organization (ARMO) |
| WED, 11/4 | 1:00 p.m. | 2:00 p.m. | Free | Vehicle Technology | The AI-Driven Aftermarket: Smarter Tools, Smarter Builds |
| WED, 11/4 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Requirements and Considerations for ADAS Calibration and Introductions to Diagnostics and Scan Tools |
| WED, 11/4 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Understanding the Blueprinting Process and Glue Pull Repair (GPR) |
| WED, 11/4 | 2:00 p.m. | 3:00 p.m. | Free | TIA | Management at 2: Making Customer Service Part of Your Brand |
| WED, 11/4 | 2:30 p.m. | 4:00 p.m. | Paid | SCRS: Repairer Driven Education | The IDEAS Collide Showcase |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Free | Aftermarket Updates and Future Trends | The State of the Powersports Market: Trends, Data and Opportunities for Growth |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Free | Emerging and Executive Leadership | Courageous Conversations: Addressing Conflict Without Burning Bridges, Powered by SEMA Businesswomen’s Network (SBN) |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Introductions to Diagnostics and Scan Tools |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Glue Pull Repair (GPR) |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Free | Sales and Marketing | Turn Reviews Into Raving Fans: Win the Google Game |
| WED, 11/4 | 3:00 p.m. | 4:00 p.m. | Free | Sales and Marketing | Smarter Marketing for Automotive Brands: Storytelling, Strategy and the Power of AI |
| THU, 11/5 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Basics |
| THU, 11/5 | 9:00 a.m. | 10:00 a.m. | Paid | I-CAR Collision Repair Training | Requirements and Considerations for ADAS Calibration |
| THU, 11/5 | 9:00 a.m. | 10:00 a.m. | Free | Small-Business Strategy | You Can Hire a Manager, But You Can’t Hire an Owner |
| THU, 11/5 | 9:00 a.m. | 10:30 a.m. | Free | Sales and Marketing | Meta 2026: Algorithms, AI and Alignment |
| THU, 11/5 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–GMA/MIG Welding Basics and GMA/MIG Welding Advanced Features |
| THU, 11/5 | 9:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Requirements and Considerations for ADAS Calibration and Introductions to Diagnostics and Scan Tools |
| THU, 11/5 | 11:00 a.m. | 12:00 p.m. | Free | Emerging and Executive Leadership | Leadership in the Era of AI: How Great Leaders Keep the Human Edge, Presented by Dale Carnegie |
| THU, 11/5 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | Introductions to Diagnostics and Scan Tools |
| THU, 11/5 | 11:00 a.m. | 12:00 p.m. | Paid | I-CAR Collision Repair Training | GMA/MIG Welding Advanced Features |
| THU, 11/5 | 11:00 a.m. | 12:00 p.m. | Free | Small-Business Strategy | Build It, Scale It, Capitalize It: The Operator’s Roadmap |
| THU, 11/5 | 11:00 a.m. | 12:00 p.m. | Free | Vehicle Technology | Charge Forward: EV and Electrified Systems, Components and Integration |
| THU, 11/5 | 11:00 a.m. | 12:30 p.m. | Free | Sales and Marketing | Stop Overdoing Your Online Marketing |
| THU, 11/5 | 11:00 a.m. | 12:30 p.m. | Free | Vehicle Technology | ETTN Lunch and Learn: Which Method of Boost Is Best for Street Cars? |
| THU, 11/5 | 12:30 p.m. | 1:30 p.m. | Paid | SCRS: Repairer Driven Education | OEM Summit–Session I |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Requirements and Considerations for ADAS Calibration |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Paid | I-CAR Collision Repair Training | Understanding the Blueprinting Process |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Free | Sales and Marketing | The Aftermarket Blind Spot: Why Your Next Generation of Customers Can’t Find You |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Free | Small-Business Strategy | Inventory Management Strategies to Increase Revenue |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Free | Small-Business Strategy | Strategies to Grow Your Business |
| THU, 11/5 | 1:00 p.m. | 2:00 p.m. | Free | Vehicle Technology | ADAS Unlocked: Ensuring ADAS Performance on Modified Vehicles |
| THU, 11/5 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Requirements and Considerations for ADAS Calibration and Introductions to Diagnostics and Scan Tools |
| THU, 11/5 | 1:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Two-Course Bundle–Understanding the Blueprinting Process and Glue Pull Repair (GPR) |
| THU, 11/5 | 2:00 p.m. | 3:00 p.m. | Paid | SCRS: Repairer Driven Education | OEM Summit–Session II |
| THU, 11/5 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Introductions to Diagnostics and Scan Tools |
| THU, 11/5 | 3:00 p.m. | 4:00 p.m. | Paid | I-CAR Collision Repair Training | Glue Pull Repair (GPR) |
| THU, 11/5 | 3:00 p.m. | 4:00 p.m. | Free | Inside the Shop | Personalization Drives the Market: Why Restylers Matter More Than Ever, Powered by Professional Restylers Organization (PRO) |
| THU, 11/5 | 3:00 p.m. | 4:00 p.m. | Free | Talent Management | Challenge to Champion: Building a Resilient Workforce |
| THU, 11/5 | 3:00 p.m. | 4:30 p.m. | Free | Legislative and Regulatory | Certifying Complex Systems: ADAS, Sound, Emissions and Beyond |
| THU, 11/5 | 3:00 p.m. | 4:30 p.m. | Free | Sales and Marketing | If You’re Not Using AI in YOUR business, You’re Already Behind! |
| THU, 11/5 | 3:30 p.m. | 4:30 p.m. | Paid | SCRS: Repairer Driven Education | OEM Summit–Session III |
| THU, 11/5 | 9:00 p.m. | 11:59 p.m. | Paid | SCRS: Repairer Driven Education | SCRS Sky Villa After-party |
