SEMA SHOWDigital Tools
The global automotive industry reconnects this November in Las Vegas. Promote your presence with free graphics, copy templates, logos, and press release tools — all sized and ready to post.
Tell Your Social Media Followers
Choose the asset pack that best fits your audience. Select “Browse All Graphics” to preview and download individual graphics or download the complete ZIP package.
Pick a template, swap in your booth number, then hit Copy or Share to post.
Social Media Collaboration Guidelines
During the months leading up to and throughout the SEMA Show, our social team receives hundreds of tags, collaboration requests, mentions, and direct messages each day. While we review every request, we can’t approve or engage with every collaboration. Following the guidelines below will help ensure your content aligns with our editorial strategy and improves its chances of being featured.
The Golden Rule: Show, Don’t Sell
- Our social channels focus strictly on editorial, educational, and experiential content.
- What We Feature: Vehicle debuts, builder moments, live reactions, behind- the-scenes exclusives, and authentic crowd energy.
- What We Don't Feature: Overtly branded commercials, static product ads, or booth-centric sales pitches. Note: Heavily branded or product- promotional content is reserved strictly for paid sponsorship opportunities. Please contact your SEMA Sales Representative to secure those placements.
Best Practices for Real-Time Coverage
To increase your visibility in the broader event conversation:
- Post Daily: Share content leading up to and throughout the Show, capturing live demos, installs, and on-site energy.
- Tag Us: Always tag @SEMAShow and relevant partner brands to expand your reach.
- Use Official Hashtags: Anchor your posts with #SEMAShow and #SEMA2026 so our team can easily find your content.
If you are submitting a Collaboration (Collab) Request on social media, your content must meet the following criteria to be considered for approval:
- Lead with Strong Visuals: Prioritize clean, high-quality vertical video or photos. Vehicle reveals, live installs, interactive booth activations, or creator moments.
- Highlight the People & Stories: Content featuring builders, engineers, founders, or industry personalities typically performs better than product- only posts. Show the humans behind the brand.
- Be Social-First: Fast hooks, natural sound, quick demos, and authentic on- site energy are highly preferred over heavily scripted or overly polished corporate videos.
- Connect to the Larger Show Experience: Help the audience understand why you are at SEMA, what attendees can experience live, and how your activation fits into the overall event.
Use the SEMA Show Logo
The official SEMA Show logo is available for your website, social media, and press materials. Consult the SEMA Show Brand Guidelines for usage requirements before publishing.
Write a Press Release
The SEMA Show Online Media Center allows exhibitors to submit press releases and photos at no cost, putting their news directly in front of journalists covering the Show.
- Submit early. Many publications, including SEMA News, run preview stories with deadlines beginning in July. Press releases are often considered in the order they are received.
- Include a photo. Releases with photos are more likely to be used than those without.
- Select the appropriate categories when uploading your release. Many editors search by category to find news relevant to their audience.
- A clear, concise press release with relevant content can help generate media coverage and drive traffic to your booth. Exhibitors can upload press releases now.
