Show Highlights

By Michael Imlay

The annual SEMA Show is more than a trade gathering—it’s an immersive event connecting you to the industry’s energy and pulse. And, let’s be honest, the specialty aftermarket is among the most exciting industries in the world.

When the 2026 Show roars back to the Las Vegas Convention Center (LVCC) this November 3-6, it will be action-packed with events, outdoor activations and special features both familiar and new. So, while the more than 2,200 brands exhibiting new and featured products at the Show remain the core of the SEMA Week experience, you won’t want to miss the “must-see” Show items listed here. All are designed to highlight the latest trends and innovations sweeping the automotive industry and culture while simultaneously informing, entertaining, provoking thought, and, yes, stirring passions among Showgoers.

Stay Up-to-Date!

The information in this article was up-to-date as of press time; however, be sure to consult semashow.com for the latest details. We also highly recommend downloading (and regularly consulting) the official SEMA Show mobile app available through your native app store (search SEMA Show) as well as online at semashow.com/app. The free app puts the entire SEMA Show in your pocket and includes numerous tools and features to help you get the most from your Show experience.

High-Profile Events

The following events promise not only to amp up your SEMA experience but to immerse you more deeply in the industry’s vibe and culture.

SEMA Show Kickoff Breakfast

Westgate Las Vegas
Doors and Grab-and-Go Breakfast open 7:00 a.m.; Program begins 7:20 a.m.

Join the celebration as SEMA recognizes its New Product Award winners and honors Channel Partner and Manufacturer of the Year Award recipients. Judged across 15 product categories, the awards recognize outstanding achievements in the innovations being introduced to the specialty automotive market at the Show. Each product category sees one overall winner and two runners-up, so you’ll get plenty of new-product tips to pursue on the Show floor. (Additionally, see the information about the New Products Showcase under the “All-Week” section of this article).

The Kickoff Breakfast—which also features special appearances by industry icons—launches the SEMA Show and the industry’s most important week of business.

SEMA Battle of the Builders Presented by Mothers High Performance Car Care

Central Hall #24743

(Above) Doors open for the SEMA Industry Honors at 6:00 p.m. on Thursday, November 5.

(Below) Follow the Battle of the Builders Presented by Mothers High Performance Car Care progress in booth #24743.

Builders again bask in the limelight of the annual SEMA Battle of the Builders (BOTB) Presented by Mothers High Performance Car Care, the industry’s most celebrated vehicle-building competition. Also, for the first time ever, the 2026 BOTB adds a motorcycle build category. BOTB delivers SEMA Show attendees—plus the millions who follow the action online—insights into the latest trends and techniques used by the automotive world’s most influential builders, as well as up-and-comers.

Introduced in 2014 to showcase skilled vehicle builders and products across all market categories, the competition unfolds from Tuesday through Friday. But there’s a twist: While expert judges narrow the selections down, it’s the builders themselves who ultimately cast the final votes to select the overall winner.

You can follow the progress at the BOTB stage (#24743), where the Top 40 finalists will be introduced Tuesday, November 3. On Wednesday, November 4, another round ends with the announcement of the Top 13. The Top 4 finalists will then be announced Thursday, November 5, with the final winner revealed Friday, November 6, as one of the Show’s crowning events. (See the SEMA Show app and/or semashow.com for times.)

SEMA Industry Honors

Fontainebleau Las Vegas, BleauLive Theater
Thursday, November 5; Doors open 6:00 p.m.; Awards program begins 7:00 p.m.

(Above) The SEMA Industry Honors include the Content Creator and Person of the Year awards.

Last year the SEMA Show introduced a fresh, new awards-show-style format for its annual celebration of industry excellence. This year, the highly anticipated SEMA Industry Honors return to the Fontainebleau Las Vegas and the BleauLive Theater to recognize leaders and icons from across the automotive world. Enjoy a high-spirited evening of awards, networking and camaraderie as the association honors the industry’s most influential voices, including Content Creator and Person of the Year. (See “SEMA Into the Night” on p. 86.)

The doors open at 6:00 p.m. for mingling over cocktails, beverages and light eats, with the SEMA Industry Honors ceremonies commencing an hour later. (Note there is no dinner service, and cocktail attire is highly encouraged). Tickets are required; visit semashow.com/honors for further information.

SEMA Cruise

LVCC Campus
Friday, November 6, 4:00 p.m.

(Below) The SEMA Cruise has become one of the Show’s most highly prized events.

Vehicles and motorcycles from the 2026 SEMA Show begin parading out of the LVCC at Show close, 4:00 p.m. Friday. Attracting thousands of Show attendees and local enthusiasts, the SEMA Cruise delivers an impressive display of automotive prowess. In fact, the Cruise has become one of the Show’s most highly prized events. For industry professionals, it has also become a fun, trend-spotting tool offering glimpses into what resonates with the consumer public. Consider it a grand celebration of shared passion for cars, trucks and everything automotive—generating memories and millions of social-media impressions for the aftermarket.

SEMA Fest

LVCC Bronze Lot (outside South Hall)
Friday, November 7; Gates open at 3:00 p.m.

(Above) SEMA Fest is an epic celebration built for music lovers and car enthusiasts alike, bringing together roaring engines, stunning builds and unforgettable live performances all in one electrifying night.

SEMA Fest presents a captivating blend of music and automotive culture that can only be experienced at the SEMA Show. For 2026, SEMA Fest will rock to the stylings of musical groups including The Offspring, Jimmy Eat World, 311 and The Alive. Combine all that with the adrenaline rushes of automotive action, craft food and beverages, and shared camaraderie, and you can easily see why SEMA Fest has become a fast-growing crowd pleaser. Open to the general public, the event puts the perfect exclamation point on SEMA Week. (See “SEMA Into the Night” on p. 86.) Note that tickets are sold separately from SEMA Show registration. Visit semafest.com for complete information and to purchase tickets.

All-Week Activities and Features

Visit these special areas and activations any time during Show hours, Tuesday, November 3, through Thursday, November 5, 9:00 a.m.–5:00 p.m.; and Friday, November 6, 9:00 a.m.–4:00 p.m.

All-Week Highlights

• New Products Showcase — Lower South Hall, Booth #41271
• Feature Vehicle Displays — LVCC, Silver Drive, Silver Lot, Diamond Lot, Blue Lot, as well as lobbies of all exhibit halls
• SEMA Central — Grand Lobby
• Powersports/SxS/Lifestyle Section — West Hall and adjacent Diamond Lot
• SEMA FutureTech Studio — Central Hall, Booth #24401
• Art Walk — Outside Central Hall Members Lounge upstairs
• SEMA ADAS Showcase — Upper South Hall
• SEMA Collision Repair Stage — Upper South Hall, Booth #32145
• OPTIMA Unleashed — Bronze Lot (Outside South Hall)
• Toyo Tires Treadpass — LVCC Central to South Halls
• SEMA Gear — LVCC Various Locations

New Products Showcase

Lower South Hall, Booth #41271

Located near main Show registration in the Lower South Hall, the New Products Showcase (NPS) will open at 7:30 a.m.—a change that allows attendees to get an early start on their product explorations. One of the SEMA Show’s top features, the Showcase is an epicenter of innovation and a can’t-miss destination for buyers and media seeking the latest and most exciting products hitting the market. The 2026 NPS is again set to bustle with hundreds of new and featured products from the Show’s exhibitors. And thanks to the SEMA Show mobile app, you can quickly scan and capture product information and map your way to those exhibiting brands on the Show floor.

Feature Vehicle Displays

LVCC, Silver Drive, Silver Lot, Diamond Lot, Blue Lot, as well as lobbies of all exhibit halls

More than rolling works of art, the Show vehicles displayed at the SEMA Show connect attendees with the plethora of innovative parts and accessories introduced each year by the Show’s exhibiting brands. In fact, you’ll encounter display vehicles representing every industry niche—from cars to trucks to powersports—that serve as extensions of Show booths to quickly connect attendees with product creators. Using the SEMA Show app’s scanning feature, attendees can quickly capture product and exhibitor information from the vehicles to identify and map their way to the exhibitors that most spark their interest.

Powersports/SxS/Lifestyle Exhibition

West Hall and adjacent Diamond Lot

The rapidly growing powersports category has long been part of the SEMA Show’s DNA, and this year, an expanded and reimagined Powersports/SxS/Lifestyle exhibit space debuts in the West Hall, complete with an adjacent outdoor activation zone delivering live demonstrations of products in action. Integrated with the Show’s Truck, SUV & Off-Road categories, the section will feature brands serving the powersports market and performance upgrades for street motorcycles, V-Twins, dirt bikes, ATVs and side-by-sides, along with such products as tires, wheels, lifestyle gear and transport offerings for trailers, tow vehicles and hauling. The section will also more deeply explore the category’s shared connections with the outdoors, recreational and overlanding markets.

SEMA Central

Grand Lobby

SEMA Central serves as a Show hub, showcasing interviews, content and connections from across the specialty aftermarket. From automotive icons to special Show and awards announcements to inspiring and interactive presentations, SEMA Central brings Show participants week-long immersive industry experiences. Visit SEMA Central for top-tier vehicle builds and center-stage interviews with the aftermarket’s biggest and most interesting personalities. This year will showcase a new experience, utilizing the recently renovated Grand Lobby of the Las Vegas Convention Center.

SEMA FutureTech Studio

Central Hall, Booth #24401

Encounter the “Edge of Innovation”—where the most advanced technologies in EVs, future propulsion, automation and smart manufacturing converge. Explore visionary vehicle builds, next-gen materials and breakthrough systems redefining mobility. At the core is the FutureTech Live Education Stage, where you can sit in on high-impact, micro-learning sessions from leading tech minds. This is more than an exhibit—it’s an incubator for the future of everything automotive. It’s fast. It’s smart. It’s innovation on full display!

Art Walk

Outside the Central Hall Members Lounge Upstairs

Immerse yourself in the automotive lifestyle and culture through the SEMA Show Art Walk, where many of the automotive industry’s premier artists exhibit their latest creations. Executed in a variety of media, their works comprise a collection of pieces that will complement any home, office or workspace. Be sure to stroll by, connect with the talented creators and pick up some great pieces of automotive art.

SEMA ADAS Showcase

Upper South Hall

Explore the world of advanced driver assistance systems (ADAS) through dedicated features and thought leaders elucidating these rapidly evolving vehicle-safety technologies. Learn how ADAS impacts vehicle modifications, discover the latest calibration tools and get hands-on insights from top manufacturers and trainers. Whether you’re a builder, restyler or repair professional, this SEMA Show feature will help you stay ahead in modifying and adapting vehicles safely and confidently in the ADAS era.

SEMA Show Collision Repair Stage

Upper South Hall, Booth #32145

Visit the SEMA Show Collision Repair Stage, where you’ll experience free hands-on welding and VR demos plus daily I-CAR, SCRS and OEM presentations. Top experts will be on hand to answer all your questions about the collision-repair industry. In addition, watch presentations on-demand at RTS.I-CAR.com, a free resource for technicians to access repair information and tips.

OPTIMA Unleashed

Bronze Lot (Outside South Hall)

OPTIMA again hosts its popular week-long motorsports showcase OPTIMA Unleashed, featuring high-horsepower vehicles, choreographed drift demos and a star-studded lineup of drivers. The energy starts Tuesday as nearly 100 vehicles vie for the OPTIMA Ultimate Street Car Invitational championship, with vehicles judged on construction and modifications that enhance the look, performance and functionality of a stock vehicle while maintaining or enhancing the daily-drive comfort features and accessories. Show attendees can then see these custom vehicles on track in the OPTIMA Peak Performance Challenge, a timed acceleration and braking competition. The OPTIMA action continues throughout the Show, culminating in the ultimate grand finale Friday night at SEMA Fest.

Toyo Tires Treadpass

Connecting the LVCC Central and South Halls

The Toyo Tires Treadpass is an expansive exhibition featuring dozens of world-debut cars and trucks. The space also showcases the full line of Toyo Tires products and offers a chance to get the brand’s highly sought-after Toyo Tires x Leen Customs limited-edition pins. After the SEMA Show, find the right Toyo tire for your ride at toyotires.com.

SEMA Gear

LVCC Various Locations

Here’s your chance to purchase exclusive SEMA merchandise (and stock up for the coming holidays). SEMA Gear stores are conveniently situated to power your shopping experience. Be sure to stop by and pick up gifts, Show apparel and memorabilia for friends, family and business associates back home. Each store offers T-shirts, hats, bags and more. SEMA Gear stores can be found at: North Hall booth #10010, Central Hall booths #10080, #20600; Upper South Hall booth #30000; Lower South Hall booths #40000, #84499; West Hall booths #50020, #70000; and Silver Lot booth #81050. (Visit semashow.com/floorplan for more information.)

By SEMA News Editors

 

SEMA Showgoers don't have to choose between earning hotel rewards and securing the best rates for the SEMA Show, November 3-6, Las Vegas.

 

Attendees who book through the official 2026 SEMA Show hotel block, managed by onPeak, can earn eligible hotel loyalty rewards points while taking advantage of discounted rates, flexible reservation policies and convenient access to Las Vegas' top hotels.

 

Hotel reservations for the 2026 SEMA Show, November 3-6 in Las Vegas, are available at semashow.com/hotel.

 

Whether you're traveling solo or coordinating accommodations for your entire team, booking through the official SEMA Show housing provider offers benefits you won't find through many third-party booking sites.

 

Earn Hotel Loyalty Rewards

 

One of the biggest advantages of booking through the official SEMA Show hotel block is that eligible reservations can earn hotel loyalty rewards points. Simply enter your rewards program information during the booking process, then confirm it again at check-in to receive eligible credit for your stay.

 

For example, Marriott Bonvoy members can earn points by:

• Booking a participating Marriott or MGM property through the official onPeak reservation system.
• Entering their Marriott Bonvoy membership number in the "Hotel Rewards" section during checkout.
• Providing the same membership number again when checking in at the hotel.

 

It's one more way your trip to the SEMA Show can continue delivering value long after you leave Las Vegas.

 

Exclusive Rates With Price-Match Protection

 

SEMA negotiates discounted hotel rates exclusively for attendees, often below publicly available pricing. Instead of spending hours comparing booking sites, attendees can reserve with confidence through the official hotel block.

 

If you happen to find a lower qualifying rate elsewhere, the official housing provider also offers price-match protection, giving you another reason to book early through semashow.com/hotel.

 

Flexible Reservations

 

Travel plans can change, and the official SEMA Show hotel block is designed with that in mind. Reservations can be modified or canceled without penalty through October 8, and full prepayment is not required at the time of booking, offering flexibility that many online travel sites don't.

 

Simple Group Booking

 

Managing hotel reservations for multiple employees doesn't have to be complicated. The onPeak system allows companies to reserve multiple rooms with immediate confirmation, assign guest names later and choose whether to manage payments centrally or individually.

 

Sustainable Travel Options

 

Attendees interested in making more environmentally conscious travel decisions can also explore sustainability information for participating hotels through onPeak. The platform provides resources that help travelers identify properties and practices that align with their sustainability goals.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

By SEMA News Editors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

For exhibitors planning their SEMA Show experience, now is the time to take advantage of a valuable benefit: each Exhibitor Key Contact (EKC) receives two complimentary tickets to the SEMA Industry Honors during the exhibitor registration process. Additional exhibitor tickets are available for $50 each through Registration Customer Service.

 

Attendees can also purchase tickets for $50 during registration and join industry leaders, innovators and professionals from across the aftermarket for an evening of networking, celebration and entertainment.

 

The evening begins with a cocktail-hour reception at 6:00 p.m. PST, offering opportunities to connect with peers, customers, partners and industry leaders while enjoying complimentary hors d'oeuvres and an open bar. The awards ceremony follows at 7:00 p.m. PST, recognizing the individuals and organizations making a lasting impact on the automotive aftermarket.

 

The celebration continues at 8:30 p.m. PST with an exclusive after-party featuring live music, late-night bites and cocktails.

 

Tickets are limited, so attendees are encouraged to secure their seats early, while exhibitors should remember to claim their complimentary tickets or purchase additional tickets during registration.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com. 

 

Secure Your Tickets for the 2026 SEMA Industry Honors

 

2026 SEMA Industry Honors

BleauLive Theater, Fontainebleau Las Vegas
Thursday, November 5
Attire: Cocktail
Tickets: $50 (includes hors d'oeuvres and access to an open bar)
Schedule:

• 6:00 p.m. PST––Cocktail Hour Reception: Mix and mingle with industry peers (with complimentary hors d'oeuvres and an open bar).
• 7:00 p.m. PST––Awards Ceremony: Celebrate the brightest stars of the automotive world.
• 8:30 p.m. PST––After-Party: Enjoy live music, late-night bites and cocktails.

 

Ticket Information

• Exhibitor Key Contacts receive two complimentary tickets during exhibitor registration. Additional exhibitor tickets are available for $50 each through Registration Customer Service.
• Attendee tickets are available for $50 each.
• All tickets include hors d'oeuvres and access to an open bar throughout the evening.

 

We look forward to celebrating with you at the 2026 SEMA Industry Honors––a night of connection, recognition and industry camaraderie you won't want to miss.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

 By SEMA News Editors

 

SEMA Show organizers know travel costs––whether it's from getting to the Show, navigating around Las Vegas or finding the ideal accommodations––can all add up quickly, which is why they've partnered with transportation providers and hotels to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

 

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare, transportation and housing savings while planning their trip to the industry's premier automotive aftermarket event.

 

Airline Discount Codes for 2026 SEMA Show Attendees

 

All codes are valid for travel dates October 27 through November 9, 2026.

 

Can't view the table? Scroll to the bottom of it for the text-only details.

AIRLINE	DISCOUNT	CODE	PHONE	WEBSITE
Alaska Airlines	7% off published fares	CMO943	800-445-4435 (fee applies to phone reservations)	Click here to visit alaskaair.com.
Delta Air Lines	3%, 5% or 8% discounts*	NY4K4	800-328-1111***	Click here to book on the Delta Air Lines website.
Southwest Airlines	Up to 10% off Choice Extra and Choice Preferred	Company ID: 90253240	N/A	Click here to book on the Southwest Airlines business website.
United Airlines	2%, 5% or 7% discounts*	ZS5W757550	800-426-1122**	Click here to book on the United website.

 

 

Alaska Airlines
7% off published fares 
October 27-November 9 
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com

 

Delta Air Lines
3%, 5% or 8% discounts*
October 27 - November 9
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.

 

Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9
Click here to book on the Southwest Airlines business website.

 

United Airlines
2%, 5% or 7% discounts*
October 27-November 9
ZS5W757550
800-426-1122**
Click here to book on the United website.

 

 

Las Vegas Monorail

 

The Las Vegas Monorail is an excellent way to get to the SEMA Show campus if your hotel is near a station. It conveniently tracks above Vegas traffic, making your commute time from any station no more than 10 minutes, and drops you off just outside of Central Hall at the Las Vegas Convention Center.

 

Monorail stations and their corresponding hotels include: MGM Grand, Horseshoe/Paris, Flamingo/Caesars Palace, Harrah's/The LINQ, Boingo (LVCC), Westgate and, lastly, Sahara.

 

Attendees enjoy exclusive Monorail discounts. Purchase tickets at tix.lvmonorail.com/SEMA26 for the best rates available. Paper tickets are also available (at full price) from ticket kiosks and customer service desks. Hours of operation begin every day at 7:00 a.m. and end at midnight on Monday, 2:00 a.m. Tuesday through Thursday, and 3:00 a.m. Friday through Sunday.

 

Monorail riders also enjoy discounts across Las Vegas on things like food, entertainment and shopping. Learn more at lvmonorail.com/discounts.

 

The Vegas Loop

 

The Vegas Loop is an underground transportation network that takes riders through various stations across the LVCC campus. This unique means of transportation saves you time and energy getting from one point to another, and it's free for the LVCC grounds.

 

Walking from one end of the LVCC to the other could take up to 30 min. and lots of energy. Take a look at the Loop map, and leverage the free rides whenever possible to get to your location so you spend more time where you want to be. It's a week-long marathon, so don't sprint.

 

The Loop also features stations at Westgate and Encore Las Vegas and recently added Resorts World Las Vegas to the growing list, making the Loop another transportation option to get to and from the LVCC. However, these routes are fee-based, so visit lvloop.com/tickets for going rates.

 

Hotels

 

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com. 

 

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CDT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.
 

***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.–6:30 p.m. (EDT) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

 

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

By SEMA News Editors

 

Exhibiting at the 2026 SEMA Show, November 3-6 in Las Vegas, is a significant investment, and the most successful exhibitors don't leave that investment to chance. (Still need a booth? Start here.) 

 

Whether you're a first-time exhibitor or a longtime Show veteran, having a clear plan before arriving can help maximize ROI, attract more buyers and media, and ensure your team is prepared to make the most of every opportunity. 

 

From booth strategy and staffing plans to deadlines and product promotions, exhibitors have access to a variety of tools designed to help them succeed. The most important resource? The Exhibitor Service Manual (ESM), available at semashow.com/esm. 

 

Start With the Exhibitor Service Manual

 

In addition to working with their SEMA sales representative, the SEMA Public Relations team and the SEMA Show team, exhibitors should rely on the ESM as a primary planning resource. It organizes everything exhibitors need in one location, from ordering services and budgeting expenses to meeting deadlines and promoting products. 

 

Available online at semashow.com/esm, the ESM provides access to critical information, including booth services, shipping instructions, marketing opportunities, contact information, regulations, sponsorship opportunities and more. 

 

For exhibitors developing their 2026 Show plan, these sections deserve immediate attention: 

 

Deadlines Checklist 

Found under "About the Show," the SEMA Show deadline checklist provides key dates for exhibitors, including deadlines and rate increases. 

 

Feature Vehicles (outside the booth) 

Found under "Vehicle/Car Display Opportunities," exhibitors can learn more about the requirements and guidelines for displaying a vehicle on the SEMA Show floor outside of their booth. One important reminder: The deadline to submit Feature Vehicle applications is Friday, July 31.  

 

Approved applicants who submit by July 31 will receive an approval and confirmation email on August 28. Applications submitted after the July deadline are subject to approval at the end of September, or as space allows. Additional details are available in the "Vehicle/Car Display Opportunities" section of semashow.com/esm. 

 

New Product Showcase 

Found under "Marketing, Advertising & Sponsorships," exhibitors can submit products to the New Products Showcase––the top destination for buyers and media at the SEMA Show––to build brand awareness and generate leads.  

 

Best of all, the first product entry is free for exhibitors. 

 

Find more information on submitting a product, packaging or merchandising displays and complete an application for a new or featured product. 

 

Budgeting, Shipping and Show Services 

The ESM also includes tools and information covering: 

• Budget planning and expense forecasting. 
• Freeman booth services and ordering. 
• Approved vendor resources. 
• Shipping and material handling requirements. 
• Marketing and sponsorship opportunities. 
• Safety regulations and Show policies. 
• Parking and logistics information. 

 

Reviewing these sections early can help exhibitors avoid last-minute expenses and operational surprises. 

 

Expert Advice: Keep Your Booth Strategy Simple 

 

While logistics and deadlines are important, exhibitors should also evaluate how effectively their booth supports business goals. 

 

SEMA Vice President of Events Tom Gattuso encourages exhibitors to focus on simplicity and purpose rather than adding unnecessary complexity. 

 

Before arriving in Las Vegas, make sure your team can answer three questions: 

• What story are we telling? 
• Who should be talking to whom? 
• Where should conversations happen within the booth? 

 

Gattuso also recommends focusing on proven tactics that drive results: 

• Put products directly into attendees' hands. 
• Develop a quick, memorable pitch. 
• Position staff throughout the booth, not behind tables. 
• Schedule meetings before the Show. 
• Use clear, buyer-focused messaging. 
• Keep staff engaged and available. 

 

Additional Opportunities During SEMA Week 

 

Exhibitors looking for additional exposure should also explore Jampack Event Promotions, a new opportunity available for the 2026 SEMA Show. 

 

Options include dining and networking experiences, after-hours events, group outings, travel packages and SEMA Fest-related opportunities that can help exhibitors connect with attendees and customers beyond the show floor. 

 

Additional information is available at semafest.com/jampack. 

 

The most successful exhibitors begin planning well before Show week. By taking advantage of the resources available through the ESM and building a clear booth strategy, exhibitors can put themselves in a position to maximize every opportunity the 2026 SEMA Show has to offer. 

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

By SEMA News Editors

 

SEMA has announced the musical lineup for SEMA Fest, taking place Friday, November 6, at the Las Vegas Convention Center. Headlined by multi-platinum punk rock icons The Offspring, the lineup also features anthemic alt-rockers Jimmy Eat World, genre-blending rock reggae outfit 311, and California rock band The Alive. Together, these chart-topping, arena-caliber acts will bring their catalog of massive hits to SEMA Fest, delivering the ultimate intersection of high-octane and high-decibels, a one-day celebration of the long-standing bond between music and car culture that closes out SEMA Week with an unforgettable public experience.  

 

Tickets for SEMA Fest are now available via semafest.com.

 

General admission and VIP concert access tickets are available, as are combined tickets, offering entry to both SEMA Fest and SEMA Show Friday public access. This exclusive bundle gives automotive enthusiasts rare access to the world's largest automotive aftermarket trade event--typically reserved for industry insiders--alongside performances from some of today’s biggest bands. 

 

"SEMA Fest represents where our industry is headed, at the crossroads of innovation, lifestyle and cultural relevance," said Tom Gattuso, SEMA vice president of events. "By bringing together the world's premier automotive gathering with iconic music, immersive automotive experiences and enthusiast access, we are creating a powerful platform that expands the reach of car culture, strengthens engagement with new audiences and sends SEMA Week out on a high-energy, high-impact note."

 

SEMA Fest serves as the official "closing ceremony" of SEMA Week, transforming the world's premier automotive trade show into a massive public celebration and extending the energy of the SEMA Show into a day-long experience. (Learn more at semashow.com).

 

The day begins inside the Las Vegas Convention Center, where attendees can explore the SEMA Show floor, including 2,000-plus exhibiting brands and vendors, thousands of custom builds and the latest in automotive products and technology.  

 

As the day continues, the action moves outdoors for the legendary SEMA Cruise and high-intensity motorsports demonstrations that keep the excitement building throughout the afternoon.  

 

Then, as the sun sets, attention turns to the SEMA Fest stage, where live music and automotive adrenaline come together in one immersive environment. The automotive excitement continues into the evening with featured vehicle displays and motorsports performances that keep car culture front and center through the final encore.  

 

2026 Musical Lineup for SEMA Fest

 

Multi-platinum punk rock icons The Offspring bring decades of Southern California punk-rock energy to SEMA Fest. Formed in Garden Grove in 1984, the band is known for their generation-defining hits such as "Self Esteem," "Come Out and Play," "The Kids Aren't Alright" and "Pretty Fly (For a White Guy)." Widely credited with helping revive mainstream interest in punk rock during the '90s, The Offspring has sold more than 45 million records worldwide.  

 

Jimmy Eat World adds its signature anthemic alternative-rock sound to the lineup. The band broke through globally with "The Middle," which reached No. 1 on Billboard's Modern Rock Tracks chart and became one of the defining rock songs of the early '00s.  

 

311 brings its unmistakable blend of rock, reggae, funk and hip-hop influences to the main stage. The band has released 14 studio albums, sold more than 10 million records in the United States and remains known for crowd favorites such as "Down," "Amber" and "All Mixed Up." 

 

The Alive rounds out the bill with a fresh California rock sound rooted in surf, skate and hard-driving live performance. The band cites influences including Black Sabbath, Nirvana, Rush and Queens of the Stone Age, making them a fitting addition to a lineup built on energy, edge and attitude. 

 

Featured Experiences at SEMA Fest

 

The evening's adrenaline will be amplified by world-class automotive demos, including drifting demonstrations from OPTIMA and the high-energy Globe of Death.  

 

Supercar Saturdays Florida returns to SEMA Fest with a curated showcase of rare hypercars and exotic vehicles following its debut SEMA Fest appearance in 2025, where it presented an exclusive hypercar and supercar display.  

 

For the latest updates, follow @SEMAFestOfficial on social media or visit semafest.com. 

 

About SEMA Fest 

SEMA Fest is where car culture, motorsports and live music converge for an adrenaline-fueled experience open to the public. Created by the Specialty Equipment Market Association (SEMA), producers of the world-renowned SEMA Show, SEMA Fest brings together top automotive lifestyle brands, high-performance demonstrations, custom vehicles and an all-star music lineup in Las Vegas. Held during SEMA Week on the Las Vegas Convention Center campus, the event invites enthusiasts of all kinds to experience the energy of motorsports alongside performances from chart-topping artists, fan activations, vendors, food and more. 

 

 

About SEMA and the SEMA Show 

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty-equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at semashow.com or sema.org. Want to contact SEMA via phone? Call 909-396-0289. 

 

By SEMA News Editors

 

 

Every business investment comes down to one question: What's the return? For automotive aftermarket companies, the 2026 SEMA Show, November 3-6 in Las Vegas, offers a unique opportunity to discover new products, build strategic relationships and gain insights that can influence business decisions long after Show week ends.

 

Ready to register? Get started.

 

If you're trying to convince your boss to approve the trip, start by forwarding them this article.

 

The SEMA Show is where the automotive aftermarket gathers to see the latest innovations and preview what's coming down the line. Tens of thousands of industry professionals come together to explore all the opportunities that help drive growth throughout the year.

 

If your company is evaluating whether attending or sending employees to attend the 2026 SEMA Show is worth the investment, here are six reasons the answer is a resounding yes.

 

1. Discover the Products and Trends Shaping the Industry

 

The SEMA Show puts the latest automotive aftermarket innovations from across 14 dedicated categories across the SEMA Show campus:

 

• West Hall: Powersports/SxS & Lifestyle; Restyling and Car Care Accessories; Trucks, SUVs and Off-Road.
• North Hall: Restyling & Trucks; Business Services; Mobile Electronics & Technology.
• Central Hall: Racing & Performance; Hot Rod Alley; Restoration Marketplace.
• South Hall Upper: Collision Repair & Refinish; Tools & Equipment.
• South Hall Lower: The Global Tire Expo powered by TIA; Wheels & Accessories; and Collision & Tools.

 

Even better, the New Products Showcase––located in South Hall Lower––remains one of the most efficient ways to discover what's new across the industry. Exhibitors' recently introduced products are on display in one convenient location to help attendees identify new opportunities, compare solutions and build a more informed purchasing strategy.

 

For businesses that want to stay competitive, there's no substitute for walking the Show floor or the Showcase, holding new products in your hands and conducting face-to-face business with the real people behind the innovations.

 

2. Gain Practical Takeaways Through SEMA Show Education

 

The industry's challenges and solutions are evolving rapidly, and that's exactly why the SEMA Show education program exists: to help professionals stay ahead.

 

Educational sessions, with both free and paid options, provide insights on business growth, emerging technologies, leadership, sales, marketing, workforce development and more. Whether you're a business owner, manager or team member, SEMA Show education will let you return with ideas that can be applied to your company immediately. 

 

Also included is the SEMA Collision Repair Stage, featuring category experts and a round-the-clock schedule of sessions. 

 

3. Build Relationships That Create Opportunities

 

The SEMA Show has always been about real connections.

 

Over the course of four days, attendees network with manufacturers, suppliers, retailers, media members, builders and industry leaders from around the world. From formal receptions to spontaneous conversations in a Show booth, the relationships formed during Show week often lead to new partnerships, business opportunities and long-term professional growth.

 

4. Experience the Industry's Biggest Attractions and Activations

 

The 2026 SEMA Show features some of the most recognizable experiences in the automotive aftermarket, including:

• Show-stopping builds and vehicles
• SEMA Battle of the Builders presented by Mothers Polish
• SEMA Industry Honors
• SEMA Kickoff Breakfast
• FutureTech Studio
• New Products Showcase
• Toyo Tires Treadpass
• SEMA Live
• Larry Chen's official SEMA Show artwork and displays
• Art Walk
• PRO Cup Challenge
• Global Tire Expo-Powered by TIA
• More activations announced soon!

 

These attractions offer attendees an up-close look at industry innovation, craftsmanship and future trends while creating valuable opportunities for learning and action-spurring inspiration.

 

5. Attend Exclusive Events That Bring the Industry Together

 

Beyond the Show floor, attendees can participate in marquee events that celebrate and strengthen the automotive aftermarket community.

 

Confirmed events this year include the traditional SEMA Show Kickoff Breakfast to open Show week, the SEMA Industry Honors awards ceremony at Fontainebleau Las Vegas, and the legendary SEMA Cruise featuring a parade of the world's most unique and innovative vehicles as they roll out of the SEMA Show floor.

 

The fan-favorite SEMA Fest also returns in 2026. Showgoers can close out their Show week with a celebration of music, motorsports and car culture on Friday, November 6, on the SEMA Show campus (tickets required for purchase).

 

6. Be Part of the Industry's Biggest Week of the Year

 

Industry insiders know that the SEMA Show is way bigger than the average trade show––for four days, SEMA is the center of the automotive aftermarket universe.

 

From the energy of the Show floor to dozens of activations and events, there are countless opportunities to learn, connect and see firsthand where the industry is headed.

 

The conversations, product discoveries and business relationships developed during Show week create value that lasts long after attendees return home.

 

Ready to Make Your Case?

Whether you're a business owner evaluating the investment or an employee seeking approval to attend, the 2026 SEMA Show offers opportunities that can help drive growth, spark new ideas and strengthen industry relationships. Share this article with your company's decision-makers and start planning your trip to Las Vegas. 

 

Opportunities to discover new products, build relationships and gain industry insights happen every day. Opportunities to experience the entire automotive aftermarket in one place happen only once a year.

 

Need to learn more? Browse the SEMA Show website.

 

Ready to register? Get started.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 

By SEMA News Editors

 

Your next big business idea or technical insight could be just one SEMA Education session away.

 

SEMA Education returns to the 2026 SEMA Show, November 3-6 in Las Vegas, with dozens of expert-led sessions, most included with a SEMA Show registration.

 

The full education schedule is now available at semashow.com/education-schedule, where attendees can browse sessions and explore SEMA Education tracks. Showgoers can also learn more about partner programs from SCRS, I-CAR and TIA.

 

 

Reserving a spot in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering is highly encouraged. Keep in mind that some partner sessions require separate registration or fees, which are noted on the schedule.

 

SEMA Education: Built Around the Topics That Matter

 

SEMA Education offers sessions designed for every stage of an automotive aftermarket professional's career across eight education tracks:

• Sales and Marketing (12 sessions): Discover new ways to connect with customers, strengthen your brand and grow your business through proven marketing and sales strategies, including topics featuring AI.
• Small-Business Strategy (8 sessions): Practical advice for owners and managers looking to improve operations, increase profitability and prepare for the future.
• Emerging and Executive Leadership (5 sessions): Develop leadership skills, strengthen communication and prepare yourself or your team for greater responsibility, including sessions presented by Dale Carnegie.
• Vehicle Technology (5 sessions): Stay current on rapidly evolving vehicle systems, aftermarket technologies and technical developments affecting the industry, including advanced fuels, AI-related tools, ADAS and more.
• Aftermarket Updates and Future Trends (3 sessions): Get a clearer picture of where the industry is headed through market insights, research and trend analysis, including the SEMA State of the Industry.
• Legislative and Regulatory (3 sessions): Learn about policy changes, emissions regulations and other government actions that could impact your business, including EPA & CARB compliance, ADAS certification and more.
• Inside the Shop (3 sessions): Hear from experienced builders, technicians and shop leaders tackling the real-world challenges businesses face every day, including sessions powered by SEMA's Councils & Networks.
• Talent Management (3 sessions): These sessions focus on recruiting, developing and retaining the workforce your small business needs to succeed.

 

Learn From Industry Partners: SCRS, I-CAR and TIA

 

Collision repair professionals can explore specialized sessions presented by SCRS and I-CAR, covering technical training, repair procedures, emerging vehicle technologies and other topics relevant to today's repair environment.

 

For tire dealers, installers and service professionals, TIA will once again offer education focused on technical knowledge, business practices and issues affecting the tire industry.

 

More information about partner programs, individual sessions and registration requirements is available at semashow.com/education-schedule.

 

Build Your SEMA Education Schedule Before You Arrive

 

Experienced attendees build their education schedule before arriving in Las Vegas. Setting aside even a few one-hour sessions can help bring new ideas like improving shop operations, preparing for regulatory changes, finding new ways to market business or developing the next generation of leaders.

 

Review the complete 2026 SEMA Education schedule, reserve your sessions and start planning your week today at semashow.com/education-schedule.

 

Attendees are encouraged to reserve their seats in advance by adding education sessions during SEMA Show registration or by logging into the Registration Resource Center after registering. Some partner sessions require separate registration or fees, which are noted in the schedule.

 

---

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.  

 

By SEMA News Editors

 

The 2026 SEMA Show, November 3-6 in Las Vegas, will once again bring together the global automotive aftermarket for four days of innovation, education, networking and business opportunities. Alongside thousands of exhibitors and product debuts, attendees will have access to a wide range of activations and featured experiences throughout the SEMA Show campus.

 

From industry-leading competitions and educational programming to art exhibits, livestream coverage and emerging vehicle technologies, the following activations are among the highlights planned for this year's SEMA Show. 

 

Don't wait––register today to secure your badge for the SEMA Show and experience the automotive aftermarket's biggest week in person.

 

REGISTER

 

 

2026 SEMA Show Features and Activations

 

New for 2026: Powersports/Side-by-Side (SxS)/Lifestyle Section

 

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, with access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

 

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:
 

• Motorcycles and dirt bikes
• Side-by-Sides
• Trailers and tow vehicles
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

 

Get all the details.

 

Show-Stopping Builds

 

From the Toyo Tires Treadpass to hundreds of booth and feature vehicles across the campus, the creativity and craftsmanship set for display this year will inspire and impress any automotive aftermarket enthusiast.

 

SEMA Battle of the Builders Presented by Mothers Polish

 

Now in its 13th year, the famed SEMA Battle of the Builders Presented by Mothers Polish competition continues to stand as the automotive aftermarket's premier platform for custom builders exhibiting at the SEMA Show.

 

New for 2026: The SEMA Battle of the Builders will expand to include motorcycles, introducing an additional set of awards recognizing the Top 3 standout bike builders and an overall motorcycle champion with the new SEMA Battle of the Builders: Bike Builder Shootout category.

 

For 2026, the competition will again feature its four core automotive competition classes: Hot Rod & Hot Rod Truck; 4 Wheel Drive & Off-Road; Sport Compact, Import Performance, Luxury & Exotic; and BFGoodrich Young Guns.

 

Class winners will advance through the competition, with one ultimately named overall Battle of the Builders champion.

 

Get the complete details.

 

View on the floorplan.

 

SEMA Education

 

SEMA Education offers Showgoers a dynamic experience that complements the high-energy learning environment found throughout the Show floor. Attendees can develop new skills, connect with industry leaders and gain practical business insights through sessions covering emerging trends, technical advancements, workforce development and business growth strategies.

 

Attendees can reserve a spot in one of dozens of educational sessions through the Registration Resource Center after registering.

 

Add Education sessions to your badge during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Collision Repair Stage

 

The SEMA Collision Repair Stage will serve as a hub for industry engagement, bringing together collision-repair professionals for education, discussion and networking throughout the SEMA Show.

 

Through dedicated programming from the Inter-Industry Conference on Auto Collision Repair (I-CAR) and the Society of Collision Repair Specialists (SCRS), attendees can participate in collision-repair-focused educational sessions and special industry events designed to address the latest trends, technologies and business challenges facing the collision-repair market. The stage offers valuable opportunities to learn from industry experts, gain practical insights and connect with peers across the collision-repair community.

 

View on the floorplan.

 

SEMA FutureTech Studio

 

The SEMA FutureTech Studio is a real-world reflection of today's advancements and opportunities available to aftermarket businesses.

 

Located in booth #24401, this featured exhibit brings together experts and cutting-edge technologies from across the mobility landscape, with innovations in alternative fuels, electric vehicle (EV) and powertrain development, advanced manufacturing and advanced vehicle safety systems.

 

View on the floorplan.

 

New Products Showcase

 

The New Products Showcase is the world's largest display of new automotive aftermarket products and remains one of the top destinations for buyers and media at the SEMA Show.

 

Featuring thousands of newly introduced products from across the industry, the Showcase offers attendees a firsthand look at the innovations shaping the future of the automotive aftermarket, returning to the Lower South Hall near the main registration.

 

View on the floorplan.

 

PRO Cup Challenge

 

Organized by the SEMA Professional Restylers Organization (PRO), the PRO Cup Challenge celebrates creativity, craftsmanship and innovation within the restyling industry while demonstrating the value of dealer-ready accessory packages.

 

Finalists are challenged to design an accessory package for a new-model vehicle that appeals to a broad audience while meeting real-world dealership requirements. Entries are evaluated on marketability, ease of reproduction, creativity and profitability, while attendees also have the opportunity to vote for their favorite build through the People's Choice Award.

 

Get the complete details.

 

View on the floorplan.

 

Global Tire Expo-Powered by TIA

 

Sponsored by the Tire Industry Association (TIA), the Global Tire Expo serves as a comprehensive showcase for the tire industry, featuring the latest products, technologies and services from leading manufacturers and suppliers. The exhibit attracts tire dealers, retailers, distributors and automotive professionals from around the world while providing valuable opportunities for networking and business development.

 

SEMA Industry Honors

 

One night. One stage. Celebrating the people and stories driving our industry forward––only at the 2026 SEMA Industry Honors in Las Vegas.

 

On Thursday, November 5, the 2026 SEMA Industry Honors takes over the BleauLive Theater at Fontainebleau Las Vegas for an unforgettable evening celebrating the people, companies and innovators driving the specialty-equipment industry forward. From SEMA Content Creator of the Year to SEMA Person of the Year and other prestigious honors, this is the industry's premier night of recognition.

 

Get the complete details.

 

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Show Kickoff Breakfast

 

A longstanding SEMA Show tradition, the Kickoff Breakfast brings together the aftermarket community before the Show officially opens. The event celebrates the innovators and entrepreneurs driving the industry forward and includes the presentation of the New Product Showcase Awards, Manufacturer of the Year and Channel Partner of the Year honors.

 

Set for Tuesday, November 3, at 7:00 a.m. local time, tickets are available for purchase during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center. 

 

SEMA Live

 

The SEMA Show opens its doors to a worldwide audience, for the third year in a row, via a livestream available on YouTube and Facebook. Throughout Show week, SEMA Live is set to feature 31 hours of up-close SEMA Show coverage across four days.

 

Attendees can see how it all comes together in person at the SEMA Live Studio in its Central Hall location, Booth #20341.

 

View on the floorplan.

 

SEMA Gear

 

Visit any of the SEMA Gear locations throughout the Show floor to purchase the official branded apparel and merchandise for the SEMA Show. Hurry, as these limited edition and collector items can sell out quickly. Search "SEMA Gear" at SEMAShow.com/floorplan and on the SEMA Show app to see all locations available, or click below.

 

View on the floorplan.

 

Featured SEMA Show Artist Larry Chen

 

Photographer Larry Chen, pictured above, has spent two decades documenting the people, vehicles and moments that define automotive culture. As the Featured SEMA Show Artist, Chen's photography will be incorporated throughout the Show's visual identity, appearing in signage, marketing materials and special installations. Chen is the first photographer selected as Featured SEMA Show Artist and the fifth creative to receive the honor since the program's inception.
 

 

Art Walk

 

Get immersed in automotive lifestyle and culture at the SEMA Show Art Walk, where some of the industry's premier artists will showcase their latest creations and celebrate the creativity that drives car culture.

 

Keep an eye on SEMA News for additional updates, announcements and programs set for the 2026 SEMA Show.

 

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.  

 

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.