By SEMA News Editors

The strength and momentum of the global automotive aftermarket are on full display in the 2026 SEMA Show floorplan, now live on the SEMA Show website at semashow.com/floorplan. Spanning the full spectrum of specialty equipment, from performance and racing to trucks, SUVs and off-road, powersports, accessories, tools and equipment and emerging technology, the layout reflects an industry continuing to innovate, investing with confidence and preparing to exhibit at this year's Show.

Exhibitor commitments have already surpassed 1 million net sq. ft. of exhibit space and include more than 2,000 brands ready to welcome a global audience to Las Vegas and the newly renovated convention center November 3-6. Through the support and growth of the aftermarket, the SEMA Show consistently ranks as one of the largest and best-attended trade shows in the country. 
 

The floorplan reflects broad-based participation across segments and makes a clear statement about the specialty-equipment marketplace: companies are innovating, launching and scaling. As the industry continues to evolve, the 2026 SEMA Show is designed to connect buyers with the brands, products and people driving the aftermarket forward.
 

"The 2026 SEMA Show floorplan reflects a resilient, growing global aftermarket, one that continues to invest in innovation, product development and new customer connections," said SEMA Vice President of Events Tom Gattuso. "What you see on the floorplan is a powerful statement about the industry. Brands are showing up with purpose, and buyers are coming because this is where business gets done and trends take shape."
 

Major OEM Participation Adds Momentum to 2026

The 2026 SEMA Show will feature strong participation from major automakers and performance organizations, reinforcing the event's role as the global meeting place where original equipment manufacturer (OEM) and aftermarket innovation intersect. Participating OEMs for 2026 include Ford Motor Company, Honda Racing Corp. (Honda/Acura), Mitsubishi, Nissan, Stellantis (with representation from Dodge, Jeep and Mopar) and Toyota North America.
 

"The enthusiast community is central to Ford Motor Company; we are a passion brand in every segment that we participate in. And the way we win with our audience is to meet them where they are, and they're at SEMA," said Ford Customization Executive Director Matt Simpson. "We are thrilled this year to increase our investment and presence at SEMA to show off what we're working on, from our latest Ford Custom Garage offerings, to our growing Ford Racing Parts business, to our heritage crate engines."
 

"This year, Ford will engage SEMA enthusiasts on a new level, offering consumers unprecedented opportunities to compete and customize directly with Ford," said Simpson. "We invite you to visit our booth to connect with our team and partners and to see firsthand how we are bringing vehicle customization to the masses at an impressive scale."
 

Signature Experiences Return, Built for Discovery, Competition and What's Next

A strong floorplan is only part of the story. The 2026 SEMA Show will bring back key experiences that drive product discovery, spotlight craftsmanship and explore emerging trends shaping the industry. The New Products Showcase will highlight the latest launches and solutions across categories. Battle of the Builders will return to celebrate elite vehicle builds and the creativity that defines the aftermarket. The FutureTech Studio will offer a forward-looking window into advanced vehicle technologies and the ideas influencing what comes next for the aftermarket.

"Attendees are going to feel the momentum the moment they hit the halls: more product discovery, more hands-on experiences and a layout that makes it easy to navigate and find the solutions they came for," said SEMA Trade Show Director Andy Tompkins. "Whether you're here to source new products, meet with suppliers or see the industry's best builds and latest tech, 2026 is set up to deliver a week that's productive, energizing and inspiring."

"SEMA Week" Experience: Business First, Public Friday and SEMA Fest Friday Night

The 2026 SEMA Show will anchor a broader "SEMA Week" experience, beginning with the business-focused trade show early in the week, transitioning to public access on Friday, November 6, and concluding Friday night with SEMA Fest, a signature celebration of automotive culture and music that extends the energy of the show beyond the exhibit halls.
 

Qualified attendees can secure a SEMA Show badge for $50 through June 26. Attendees are also encouraged to make hotel reservations at the guaranteed lowest available rates through SEMA's official hotel provider.
 

While space is limited, high-quality exhibit locations remain available. Visit semashow.com/exhibitor or email sales@sema.org for more information.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By SEMA Magazine Editors

Relive the best of customization and car culture from the most recent event before registering to attend this year's SEMA Show, November 3-6, Las Vegas.

Throughout four dynamic days in Las Vegas, the annual SEMA Show reiterated its role as the automotive aftermarket's premier business event. With 150,000 industry professionals, 2,300 exhibiting brands––including 500 first-time participants––and media from 140 countries gathering at the Las Vegas Convention Center (LVCC), the 2025 Show once again delivered an unequaled, concentrated environment for innovation, collaboration and growth. 

"The SEMA Show stands as the global hub for automotive innovation and commerce," said SEMA CEO Mike Spagnola. "It brings together leaders and visionaries to shape strategies that will define the future of mobility and aftermarket growth worldwide."

Consumer spending on aftermarket accessories reached $52.65 billion in 2024, underscoring the vibrancy of an industry contributing an estimated $337 billion annually to the U.S. economy while supporting more than 1.3 million jobs. And the excitement and power of that industry was on full display at the annual trade gathering, showcasing a sector that continues to thrive and expand worldwide.

"The SEMA Show is a global pop-up marketplace where business and culture intersect," said Tom Gattuso, SEMA vice president of events. "This year highlighted the industry's ability to adapt and innovate, from emerging propulsion technologies to next-generation customization trends. By connecting manufacturers, buyers and enthusiasts in one dynamic environment, the Show continues to both shape and reveal the future of automotive performance and personalization."

Representing a dynamic crossroads for commerce and creativity, the 2025 SEMA Show provided an unparalleled strategic platform for companies to launch products, forge partnerships and gain insights into emerging trends. Thousands of new products debuted across the LVCC campus, including hundreds featured in the Show's New Products Showcase, setting the tone for one of the most innovative product cycles in history.

In short, there are simply no words to describe a trade event of this size and scope. You literally must see it to believe it. In that spirit, SEMA magazine is pleased to present this photographic essay reliving some of the major highlights, sights and excitement of the 2025 SEMA Show.

INNOVATION AND OPPORTUNITY

PASSION AND BUSINESS

VEHICLES AND DEMONSTRATIONS

LEADERS AND LEGENDS

CULTURE AND COMMUNITY

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

 By SEMA News Editors

SEMA Show organizers know travel costs can add up, which is why they've partnered with several airlines to offer exclusive discounts for attendees heading to the 2026 SEMA Show, November 3-6, in Las Vegas.

With these deals from exclusive SEMA Show partners--detailed below--attendees can take advantage of airfare savings while planning their trip to the industry's premier automotive aftermarket event.

Airline Discount Codes for 2026 SEMA Show Attendees

All codes are valid for travel dates October 27 through November 9, 2026.

Can't view the table? Scroll to the bottom of it for the text-only details.

Alaska Airlines
7% off published fares 
October 27-November 9 
CMO943
800-445-4435 (fee applies to phone reservations)
alaskaair.com

Delta Air Lines
3%, 5% or 8% discounts*
October 27 - November 9
NY4K4
800-328-1111***
Click here to book on the Delta Air Lines website.

Southwest Airlines
Up to 10% off Choice Extra and Choice Preferred
October 31-November 9
Click here to book on the Southwest Airlines business website.

United Airlines
2%, 5% or 7% discounts*
October 27-November 9
ZS5W757550
800-426-1122**
Click here to book on the United website.

Don't forget to book your hotel through the SEMA Show's official provider, onPeak, to secure the best rates, flexible booking options and rewards points. Skipping the official block could mean leaving money--and perks like MGM Collection with Marriott Bonvoy rewards points--on the table, so lock in your room early to make the most of your 2026 SEMA Show experience. Book here or click the button below:

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com. SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com. 

*Depending on fare class, applicable in most regions.
 

**United Airlines' Meetings Reservation Desk from 7:00 a.m.-8:00 p.m. CDT, Monday–Friday (closed for major U.S. holidays) at 800-426-1122 for booking assistance. Booking fees are waived for United Meetings reservations. International customers may contact their local United Reservation Desk.
 

***You may also call Delta Meeting Network at 800-328-1111, Monday–Friday, 8:00 a.m.–6:30 p.m. (EDT) and refer to Meeting Event Code NY4K4. Please note there is no service fee for reservations booked and ticketed via the Delta Airlines' reservation 800 number.

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The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.   

By SEMA News Editors

Want to get more out of your 2026 SEMA Show experience? Start planning your evenings now with SEMA's official after-hours event partner Jampack.

From private client dinners and networking events to the industry's biggest celebration and the return of SEMA Fest, a packed lineup of after-hours experiences will help attendees and exhibitors make the most of every day--and night--during SEMA Week in Las Vegas, November 3-6.

To help participants make the most of their time in Las Vegas, SEMA has partnered with Jampack, the official after-hours event partner for the 2026 SEMA Show.

Let Jampack Handle Your SEMA Show After-Hours Plans in Vegas

Whether you're hosting customers, entertaining prospects, rewarding employees or simply looking to connect with fellow industry professionals, Jampack can help create a memorable experience beyond the convention center.

For exhibitors, Jampack offers planning assistance for team dinners, customer receptions, private events, group outings and other off-site experiences. From venue selection and logistics to local expertise and execution, exhibitors can leverage Jampack to simplify planning while focusing on their business objectives during the Show.

Plan your customer event, team outing or private reception with Jampack. Click here to get started.

Attendees can also take advantage of exclusive networking and dining experiences designed to bring together automotive professionals in a more relaxed setting.

Among the experiences currently planned are:

After-Hours Networking Event

• Wednesday, November 4
• 8:00 p.m.–10:00 p.m. PST
• Open bar included
• Location to be announced

Dining Experience

• Thursday, November 5
• 6:00 p.m.–8:30 p.m. PST
• Resorts World Las Vegas

Join fellow attendees for exclusive networking and dining experiences during SEMA Week. Click here to learn more.

Whether you're looking to strengthen existing relationships or meet new industry contacts, these events offer additional opportunities to connect with exhibitors, buyers, manufacturers, builders and industry leaders after the day's business is complete.

End Your 2026 SEMA Week at SEMA Fest

On Friday, November 6, SEMA Fest returns to Las Vegas with an unforgettable combination of live music, motorsports demonstrations and automotive culture.

While the 2026 artist lineup remains under wraps, pre-sale tickets are available now at the lowest available pricing before the lineup is announced. Previous SEMA Fest events have featured major headline acts alongside high-energy motorsports attractions, making it the ultimate finale to SEMA Week.

The event also provides a unique opportunity for the industry to engage directly with automotive enthusiasts while celebrating the culture that drives the aftermarket forward.

Celebrate the Industry's Best at SEMA Industry Honors

The week's official after-hours programming continues on Thursday, November 5, with the 2026 SEMA Industry Honors at Fontainebleau Las Vegas.

The industry's premier awards celebration will recognize the people, companies and innovators helping shape the future of the specialty-equipment marketplace. Guests will enjoy a cocktail-hour reception beginning at 6:00 p.m. PST, followed by the awards ceremony and an exclusive after-party featuring live music, late-night bites and cocktails.

Tickets are available now for $50 and include hors d'oeuvres and access to an open bar throughout the evening.

Purchase tickets during the attendee registration process. Already registered? Add tickets to your badge through the Registration Resource Center or contact Registration Customer Service at 508-743-8571 and aapexsema@maritz.com.

More to Come: Stay Tuned for More Event Announcements

Additional after-hours events, networking opportunities and special experiences will be announced as the 2026 SEMA Show approaches.

Whether you're planning a private customer reception, attending an industry celebration or wrapping up the week at SEMA Fest, now is the time to begin building your SEMA Week itinerary.

For exhibitors interested in planning private events and group experiences, visit Jampack's SEMA Show services page. Attendees can learn more about upcoming after-hours events during the registration process and through future SEMA Show announcements.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

By SEMA News Editors

 

The New Product Showcase is one of the most important destinations at the SEMA Show. It's where innovation is celebrated, discovery is constant and attendees instinctively slow down to explore what's new. It's also where SEMA makes a clear promise to exhibitors: your product will be seen.
 

Exhibiting at the 2026 SEMA Show? Entries for the New Products Showcase will be open soon. Stay updated on all of the latest SEMA Show information with SEMA News and semashow.com.
 

What's been historically difficult to prove is how often those products were actually seen and if that visibility translated to meaningful engagement.
 

That challenge led SEMA to partner with FastSensor to measure the New Product Showcase at the most recent SEMA Show, pairing the energy of the floor with behavioral data to understand how attendees truly experienced the space and how that value could be communicated back to exhibitors.
 

FastSensor's data validated the Showcase's role as a discovery engine. Over the course of the show, the Showcase generated more than 620,000 brand impressions and nearly 614,000 exhibit hall attendees walked just outside the Showcase footprint. Positioned near a major hall entrance, the space delivered sustained, high-density visibility repeatedly throughout the show. Visibility was only the starting point.
 

FastSensor also revealed that thousands of people entered the Showcase. Inside the space, engaged visitors spent meaningful time exploring products and sections. On average, these visitors spent 21 minutes in the New Products Showcase, far beyond a quick pass-through. Nearly 45% of the qualified visitors engaged even more deeply, exploring specific product sections or multiple sections with sustained dwell.
 

Reviewing the data, SEMA Trade Show Director Andy Tompkins captured the opportunity clearly.

"It's really interesting to see where the audience eyeballs are actually gathering. And as attendees engage with products in the Showcase, it became an invitation to visit the Exhibitor's booth to learn more," Tompkins said.

When FastSensor layered engagement data onto the floor plan using heatmaps and journey analysis, the story became even clearer. Central, hands-on product areas consistently drove higher engagement and longer dwell.
 

The data also challenged exhibitor assumptions about their product placement within the Showcase.
 

As SEMA Trade Show Operations Manager Justine Hubbard noted, "Though the SEMA Show is bustling in all areas and sections, we did have exhibitors who didn't think they were in a good spot. Seeing the heatmap––where their area was a bright red engagement hotspot––completely changed that conversation."
 

For the first time, SEMA could separate product performance from perception and validate placement decisions with objective proof. The impact went beyond a single report.
 

"SEMA had been looking for a solution to track attendee data in this marquee area to help promote the value of the Showcase in new ways. We found that with FastSensor," said Hubbard.
 

The New Products Showcase has always delivered buzz and discovery. What FastSensor added was clarity––giving SEMA a new way to explain, defend and elevate the value of the Showcase with evidence to match the experience.
 

Want to take advantage of this powerful lead generator at the 2026 SEMA Show? New Products Showcase entry forms will open soon. Keep an eye on SEMA News and semashow.com for the latest updates. 
 

FastSensor is the official data and measurement partner of the SEMA Show and offers a variety of solutions to track engagement for exhibitors. Visit hs.fastsensor.com/sema-2026 to learn more.

 

By SEMA News Editors

The 2026 SEMA Show offers exhibitors countless opportunities to connect with buyers, media and industry professionals. One of the most effective ways to expand your reach before and during Show week––November 3-6 in Las Vegas––is through advertising in SEMA magazine, distributed exclusively to automotive aftermarket professionals.

 

Advertising opportunities include traditional print ads in a variety of sizes, as well as premium placements such as polybags, belly bands, cover wraps and inserts.

 

Among the upcoming opportunities is "The Guide," SEMA's special pre-Show publication designed to help attendees plan their experience before arriving in Las Vegas. Mailed to 30,000 industry professionals one month before the Show, the issue highlights new products, Show features, industry trends, special events, exhibitor and education listings, transportation information and more.

 

Also available is "The Directory Issue," which includes an additional 22,500 copies distributed on-site during the SEMA Show. This attendee resource features a Show floorplan, first-time and spotlight exhibitors, event schedules, media partners, exhibitor listings by category, celebrity appearances and other essential information attendees use throughout Show week.

 

For exhibitors seeking even more exposure, digital advertising opportunities offer another powerful way to connect with buyers. Advertising in SEMA News, the newsletter distributed to more than 200,000 industry contacts each morning of the event, provides a timely way to showcase new products, promote booth activities and stay top of mind with attendees throughout the week.

 

Not sure which option is the best fit for your company? Contact the sales representative for your category to learn more and reserve your advertising space:

 

BUSINESS SERVICES, GLOBAL TIRE EXPO, WHEELS & ACCESSORIES

Brian Paik
909-978-6677
brianp@sema.org

 

COLLISION REPAIR & REFINISH

Amy Bartz-Simmons
909-378-4863
amyb@sema.org

 

HOT ROD ALLEY, MOBILE ELECTRONICS & TECHNOLOGY, RESTORATION MARKETPLACE, TOOLS & EQUIPMENT

Scott Hartwick
909-378-4857
scotth@sema.org

 

POWERSPORTS / SXS / LIFESTYLE

Mike Ausec
909-978-6695
mikea@sema.org

 

RACING & PERFORMANCE

Becca Butler
909-378-4864
beccab@sema.org

 

Jeff Dahlin
949-373-9220
jeffd@sema.org

 

Celina Kluba
909-323-9346
celinak@sema.org

 

Julie Freier
317-969-1541
julief@sema.org

 

RESTYLING & CAR CARE ACCESSORIES, RACING & PERFORMANCE

Willie Yee
909-978-6661
williey@sema.org

 

TRUCKS, SUVS & OFF-ROAD

Alan Josse
909-978-6666
alanj@sema.org

 

 

By SEMA News Editors

SEMA is expanding the SEMA Show's powersports presence by launching a dedicated Powersports/Side-by-Side (SxS)/Lifestyle section at the 2026 SEMA Show, held November 3-6 in Las Vegas. This strategic expansion creates a unified home for the rapidly growing intersection of the automotive and powersports communities.

The initiative is a direct response to clear market demand and the evolving habits of the modern enthusiast. SEMA research confirms that the crossover between these worlds is seamless: the vast majority of enthusiasts do not limit themselves to a single vehicle type, often owning a combination of modified trucks, SUVs and various recreational powersports vehicles.

"This expansion is a bold step forward in SEMA's mission to serve the entire enthusiast ecosystem," said SEMA Vice President of Events Tom Gattuso. "Powersports has always been an integral part of SEMA's DNA, and we are now providing this community with the dedicated platform it deserves. By integrating powersports and related lifestyle products into our Show floor, we are creating a more powerful, unified resource for the aftermarket. This move celebrates the natural synergy between automotive and outdoor recreation, ensuring our members have the advocacy, resources and product discovery platform they need to thrive in a modern, evolving market."

A Dynamic Activation in the West Hall

The Powersports/SxS/Lifestyle section will be anchored in the West Hall, utilizing a layout designed for long-term growth. The location offers unique access to adjacent parking lots for dynamic outdoor activations and vehicle demonstrations.

The Show floor will undergo an evolution to group Trucks, Off-Road and Powersports together, reflecting the "total package" approach enthusiasts take toward their adventure builds. The section will highlight a diverse range of categories, including:

• Motorcycles and dirt bikes
• Side-by-Sides
• Trailers and tow vehicles
• Related adventure lifestyle gear and accessories

New and returning manufacturers are already showing excitement for the expanded section.

"We're proud to represent KYT Helmets at SEMA 2026," said TJ Jira, CEO of KYT Americas. "We believe it's an opportunity to elevate powersports and bring more visibility to our brand in the market."

An Integrated Attendee Experience

For attendees, the new layout enhances business opportunities by placing complementary products in a single, high-energy destination.

"Attendees can expect an immersive and highly interactive experience that mirrors how they actually live and work," said SEMA Trade Show Director Andy Tompkins. "By grouping powersports and lifestyle gear alongside our world-class truck and off-road sections, we are providing an unmatched opportunity to see the latest in the adventure market."

Market-Aligned Synergy

SEMA's membership is already a powerhouse in the powersports sector. According to SEMA Research, 60% of specialty-equipment manufacturers already produce products for at least one type of powersports or recreational vehicle, while 47% of retailers and installers sell to these segments.

Beyond the Show floor, SEMA offers members tools to modernize their businesses, including data resources, technical services and a powerful unified voice to protect the industry's future. Through the acquisition of the Off-Road Business Association (ORBA), SEMA has strengthened its presence in Washington, D.C., and Sacramento, California, to fight for land-use protection and motorized recreation access--issues that are critical to the survival of the powersports industry.

The new section allows the entire ecosystem to gather, learn about the latest products, take part in cutting-edge education to grow businesses and careers, and unite to solve opportunities and challenges facing the powersports marketplace.

Important Deadlines

Interested exhibitors can learn more and reserve a booth at www.semashow.com/powersports, or by contacting Mike Ausec, industry sales director, powersports and lifestyle, at mikea@sema.org or 714-213-1584.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration opens in Spring 2026; to sign up for notifications, visit here. For more information, visit semashow.com

By SEMA News Editors

The buzz is real: Recent coverage of the SEMA Show confirms strong demand for the world's largest automotive aftermarket trade event, taking place Las Vegas, November 3-6.

Automakers, manufacturers, service providers and brands have committed to filling up much of the 1.1 million sq. ft. inside and some 1 million sq. ft. outside the Las Vegas Convention Center.

The nearly sold-out Show floor underscores the continued strength of the automotive aftermarket and positions the 2026 SEMA Show as the industry's most anticipated business event.

Attendees can also look forward to the return of fan-favorite attractions including the Battle of the Builders, SEMA FutureTech Studio and New Products Showcase, along with an expanded Powersports, SxS & Lifestyle section in West Hall.

Want a closer look? View the latest SEMA Show floorplan and see which exhibitors have already secured their space.

The 2026 SEMA Show is set for November 3-6, in Las Vegas. Interested exhibitors can buy a booth and learn more at semashow.com/exhibitor. Attendee and buyer registration is now open online. For more information, visit semashow.com.

SEMA Fest has been confirmed for Friday, November 6, 2026, and industry members will get the lowest rate on tickets through the registration portal and Attendee Resource Center. Sign up for updates at semafest.com.

The SEMA Show represents many things to exhibitors, attendees and media. It’s about business connections; eye-popping vehicle builds and activations; new ideas; demonstrations; and education. But most of all, the Show is about people: passionate individuals whose talent, dedication and innovation make the specialty-equipment industry the exciting $327-billion powerhouse that it is.

There are, of course, standouts among the crowd—those who create smart new products, build spectacular project vehicles and raise the bar for trade professionals through their service and achievements. Throughout Show Week, SEMA spotlights such individuals through a series of awards programs. The following pages recap the Show’s numerous awardees, from those announced at the Industry Honors ceremonies, Thursday night, November 6, to the many other awards bestowed throughout SEMA Week.

“SEMA proudly congratulates all our 2025 SEMA Show awards recipients,” said SEMA CEO Mike Spagnola. “Their dedication to excellence, their innovation and their passion for the industry underscore everything that our association stands for, and we were pleased to highlight their significant contributions to the specialty automotive sector at the 2025 SEMA Show.”

SEMA INDUSTRY HONORS CEREMONIES

The high point for SEMA Week awards was the SEMA Industry Honors event at Fontainebleau Las Vegas, Thursday night, November 6, a completely new awards-style extravaganza held in the venue’s BleauLive Theater. Actor and filmmaker Sung Kang (right) emceed the event for a sold-out audience.

(A lifelong car enthusiast himself, Kang is best known for his portrayal of Han in “The Fast & The Furious” franchise.) The 2025 ceremonies—which replaced the Show’s traditional awards banquet—featured opening remarks by SEMA Chair of the Board Melanie White and SEMA CEO Mike Spagnola, along with nods to SEMA’s recent Hall of Fame inductees Luanne Brown, George Lathouris, John McLeod and Larry Pacey.

From there, the festivities continued with several other high association honors, culminating in the announcement of the 2025 SEMA Person of the Year and a musical after-party.

ROBERT E. PETERSEN LIFETIME ACHIEVEMENT AWARD: DON GARLITS

The Petersen Automotive Museum honored drag-racing legend Don Garlits with its lifetime achievement award named for the museum’s late founder, Robert E. Petersen. Garlits, also known as “Big Daddy,” is a true pioneer in the drag-racing field, accumulating 35 NHRA national event victories and three NHRA Top Fuel national championships over his five-decade career.

“Don Garlits set the standard for what a true drag racer could and should be. He is a legend both on and off the dragstrip,” noted Terry L. Karges (above right), Petersen Automotive Museum executive director. National Hot Rod Association Director of Multi-Media Content David Kennedy (above left) co-presented the award.

THE PRESIDENT’S AWARD: LEE ZELDIN

 U.S. Environmental Protection Agency Administrator Lee Zeldin (below right) was named the first-ever recipient of the President’s Award for Supporting Automotive Innovation and Leading Government- Industry Collaboration. 

A new honor presented earlier in Show Week by SEMA CEO Mike Spagnola (below left), the award recognizes individuals or organizations demonstrating exceptional leadership in advancing automotive technology and fostering strong partnerships between government and industry.

Spagnola hailed Zeldin’s continued role as a catalyst for technological advancement and cooperative problem-solving—helping to ensure the automotive aftermarket’s evolution while benefiting society, industry and the American economy.

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CHAIR SERVICE AWARD: WADE KAWASAKI

Bestowed at the discretion of the SEMA Chair of the Board, the Chair Service Award recognizes outstanding service to the association and the industry. SEMA Chair Melanie White (left) presented the award to former SEMA Chairman of the Board Wade Kawasaki, whose contributions to SEMA span many years.

 “His leadership has made a lasting impact on our industry,” noted White. “Most recently, his support and guidance with SEMA PAC have been instrumental in advancing our advocacy efforts… His commitment to our community and his passion for the automotive aftermarket continue to inspire us all.”

 

CONTENT CREATOR OF THE YEAR: WESTEN CHAMPLIN

The SEMA Content Creator of the Year Award celebrates a content creator’s exceptional dedication to the enrichment of automotive culture. As the recipient of the 2025 award, Westen Champlin (center) has significantly shaped a vibrant community while fostering a positive environment among automotive enthusiasts. Garnering more than 4 million subscribers on YouTube, 3.8 million followers on TikTok, 2.5 million followers on Instagram and 3.3 million followers on Facebook, his creative efforts on social media have not only elevated the discourse around automotive passions but have inspired a deeper appreciation for the art and innovation to be found within the industry.

GEN-III INNOVATOR OF THE YEAR: ANDRIUS LIŠKUS

The SEMA Gen-III Award recognizes individuals age 40 and younger who demonstrate exceptional innovation within the automotive aftermarket. The award criteria encompasses breakthrough contributions to such areas as technology, business practices and industry trends. Andrius Liškus received the 2025 honors for his revolutionary Electromagnetic (EMA) Damper Test System, which makes advanced damper testing more accessible to race teams, independent developers and workshops. In effect, his solution removes one of the industry’s greatest technical limitations, opening the door to a new generation of agile, high-performance suspension development.

SEMA PERSON OF THE YEAR: DEAN CASE

Among the association’s most prestigious honors, the SEMA Person of the Year Award went to Dean Case (bottom left), communications consultant at Motivo, in recognition of his exceptional volunteerism and service to the specialty automotive industry. Following longstanding tradition, Case received his award from 2024 Person of the Year Colby McLaughlin (bottom right). Serving on SEMA’s Emerging Trends & Technology Network (ETTN), Case has been an unwavering advocate for industry innovation, dedicating himself to bridging the gap between the aftermarket industry and the Society of Automotive Engineers (SAE) community. Last year, he was instrumental in organizing an SAE event at the SEMA Garage to advance connections between industry thinkers, a wide range of experts, and students and educators. He is also known as tireless in his efforts to secure a strong future for the industry. Case will be profiled in the upcoming March/April issue of SEMA magazine.

SEMA SHOW KICKOFF BREAKFAST

The 2025 SEMA Show got off to a rousing start Tuesday, November 4, with the annual Show Kickoff Breakfast featuring the top New Product Award winners across multiple categories (see p. 52). “Voice of Formula D” Jarod DeAnda emceed the event, which also featured informative discussions with Fédération Internationale de l’Automobile (FIA) President Mohammed Ben Sulayem, Stellantis Head of American Brands Tim Kuniskis and comedian and car collector Jay Leno.

MANUFACTURER OF THE YEAR: COBB TUNING

When addressed with the challenge of manufacturing 15 new intercooler designs in short order due to original equipment (OE) redesigns, Cobb Tuning implemented a rapid-response model to manufacturing that enabled them to turn around tooling and get machines running on new products within a business day, all in-house.

The solution—which has since been rolled out on other product lines—has allowed Cobb to create better components to meet its quality-control needs more easily, faster and with less cost and waste at every step of the process.

CHANNEL PARTNER OF THE YEAR: THE AAM GROUP

As a warehouse distribution group, AAM Group pursues a unique mission: uniting distributors, suppliers and partner shops under one purpose. Its slogan “One League, One Mission,” reflects AAM’s belief in helping these diverse businesses to achieve the common goal of growing the entire specialty-equipment industry. 

A catalyst for brand growth and channel success, The AAM Group holds frequent training sessions with its brand partners to identify product features and benefits, while also ensuring their team understands the business models, context and needs of many types of SEMA channel partners and how to serve them. 

Moreover, AAM is a leader in product data enhancement and works with partners to extend that expertise beyond its own operations. The group also delivers superior product marketing, reaching more than 17,000 jobber contacts each week with industry and product news presentations.

NOTABLE SHOW WEEK AWARDS

After the Kickoff Breakfast, SEMA and its many industry councils and networks continued honoring achievement with numerous awards presented on multiple stages across the Show floor. The following are some of week’s prominent honorees. 

BEST ENGINEERED VEHICLE:
KUHNHAUSEN “SERIOUS66” CORVETTE

The annual Best Engineered Vehicle Award recognizes a featured Show vehicle demonstrating exceptional engineering throughout or an innovative vehicle aspect that goes far beyond physical appearance. The award seeks to inspire more engineers to enter the specialty-equipment field. The 2025 award went to the Kuhnhausen Metal Concepts’ ‘66 Chevrolet “Serious66” Corvette —a vehicle that also made the Top 12 list in the 2025 SEMA Battle of the Builders Presented by Mothers Polish competition. According to Kyle Kuhnhausen, owner, Kuhnhausen Metal Concepts, the Corvette was designed to “merge American heritage with European refinement in a one-of-a-kind creation.”

SEMA BATTLE OF THE BUILDERS (BOTB) PRESENTED BY MOTHERS POLISH: TROY TREPANIER, ’36 FORD ROADSTER

Completed in January of 2025 and winner of the Grand National Roadster Show America’s Most Beautiful Roadster Award, Troy Trepanier’s 2025 BOTB entry was a completely scratch-built vehicle resembling a ’36 roadster, with all the dimensions changed for proper proportions as an open-wheel car. Rad Rides by Troy made the body, chassis, suspension and all machined parts in-house, as well as all the body, paint and interior work. The ’36 roadster features a supercharged Ford 312ci Y-block engine, a quick-change rear axle and full torsion-bar suspension. It’s Trepanier’s second BOTB overall win, having also taken the trophy in 2017. The competition’s top four 2025 finalists included Tim Franklin (’60 Porsche Custom 356), Thomas Dickerson (’67 Chevrolet C10) and Ron Jones (’73 Volkswagen Thing). Trepanier will be featured in an upcoming issue of SEMA magazine.

VISIONARY 8: MULTIPLE RECIPIENTS

The SEMA Visionary 8 awards honor eight young professionals aged 35 and under who are already impacting the industry and advancing the specialty automotive market. Criteria for the awards include active industry involvement and the demonstrated talent, innovation, integrity, success and leadership necessary to become an industry driver.

 “This year’s SEMA Visionary 8 have a work ethic and passion for the industry that is truly inspiring,” said Joe Escobar, SEMA manager of recognition programs. “We’re proud to celebrate their accomplishments and thank them for their energy and fresh perspective that has elevated the aftermarket for the better.” 

Recipients from left to right are Anna Glennon, senior account executive, Kahn Media; Jose Acevedo, owner, Ace Graphix; Ryan Rutledge, director of innovation, Air Lift Company; Adi Bathla, CEO and co-founder, Revv; Emma Sauve, creative director, Mobsteel; Jack Reusch, head coach, Texas Drift Academy; Payton Matlock, OEM specialist, Transfer Flow; Kasey Saltness, event and engagement specialist, QA1.

THE SEMA PRO CUP CHALLENGE: AUTOMOTIVE CONCEPTS

Automotive Concepts (top left), a Minneapolis-based restyler, won the 2025 SEMA PRO Cup Challenge for its accessorized ’25 Ford F-150 SuperCrew restyling package. Presented by the SEMA Professional Restyler Organization (PRO) council, the competition shines a light on new-vehicle accessorization by challenging U.S. restylers to create an accessory package for an OEM new-model vehicle. 

The Automotive Concepts SuperCrew showcased golden anniversary graphics celebrating 50 years of the iconic model. Built around the theme “Black Label,” a term typically reserved for the pinnacle of its kind, the truck offered a fresh take on a concept never explored in the restyling space. The “5.0” badging paid homage to the powerful 5.0 Coyote engine under the hood, further emphasizing the vehicle’s performance pedigree. Pictured with the award is Nick Stanley of Champion Auto Systems, sister company to Automotive Concepts. 

The competition also saw Auto Additions of Westerville, Ohio, earning the PRO Cup Challenge People’s Choice Award for its customized ‘25 Lexus GX 550, as voted on by SEMA Show attendees. Themed the “Takumi Edition,” the build featured premium accessories from Eastman/Llumar, XPEL, TRI State, Oracle Lighting, Tentative Rago Fab, Avery, Voxx, Luxwood and Katzkin. Inspired by the Japanese concept of Takumi, meaning “artisan,” the theme paid tribute to master craftsmanship, a distinction achieved only after more than 60,000 hours of honing one’s skills. Pictured (bottom left) with the award is Josh Poulson of Auto Additions.

Method Race Wheels was among the brands capturing a Media’s Choice Award for its Method 709 HD (Heavy-Duty) Bead Grip Wheel.

MEDIA’S CHOICE AWARDS

Formerly the SEMA Global Media Awards, the 2025 Media’s Choice Awards expanded to include select judges representing top domestic industry media outlets. In all, 21 leading editors from consumer, enthusiast and trade publications combed through the New Products Showcase to handpick three standout products each that they believe will resonate with their audiences. Their selections were as follows:

Jason Mulligan, Auto Revolution

• Dakota Digital-RTX-88C-PU-X Chevy/GMC ’88–’91 RTX Gauge System
• Holley Performance Brands-Terminator X Bluetooth Module (558-483)
• Melling Performance-MDK400-HPT AFM Delete Kit With Tuner

Abby Andrews, Autobody News

• Revv ADAS-Revv Integration Ecosystem
• Killer Tools & Equipment Corp.-SPOT WELD PRO
• I-CAR-Mixed Attachment Methods

Henry Pierini, AutoZulia International

• Teslong-F6 Pro
• Polyvance-6181 Mini-Fuzer Pro Hot Air Plastic Welder
• Redline Detection-Smoke Pro Total Tech 95-0050

Chad Reynolds, BangShift

• Dakota Digital-VCM-300 Velocity Commander Mechanical Cruise Control
• FTI Performance 10R80 Torque Converter for Mustang and F-150 Truck
• Edelbrock Victor LSXR Supercharger for LS3-Swapped Vehicles

Collin Morgan, Car & Driver

• Suspension Direct Inc.-E-CLIK Universal Kit for Remote Reservoir Shocks
• 70mai-4K Omni
• Scosche FoundIT Charge-Item Locator & Car Charger

Young-Jun Yu, Car & Tech

• Redline Detection-BCLD: Battery + Coolant Leak Detector
• RIMiQ Portable Tire Inflator with QwikFlow Technology
• Carlock-CARLOCK Ultimate Security Bundle

William Simons, Collision Repair Magazine

• KECO Body Repair Products-GPR+ Pro Cart
• Kinetic Automation-Kinetic Vision
• Car-Part.com-iPro Images

Nicole and Chris Hamilton, Engaged Media

• IDIDIT ‘88-’94 GM OBS Truck Steering Column with Multifunction Switch
• Z-TRAK-Custom-Fitted Mounting Rack for Truck Beds
• QA1 ‘99-’06 Silverado and Sierra Suspension Systems

Jerome Andre, Generation 4x4

• Dynam Labs Inc.-Dynam Labs VCU+
• Torque Trends Inc.-TorqueBox 2.0 Extreme Duty
• Worksport Ltd.-COR Battery System

Johnny Hunkins, HOT ROD

• AeroCreeper-Power-Lift AeroCreeper
• BluePrint Engines-GM LS Compatible 376ci Engine
• Edelbrock Victor LSXR Supercharger

Andreanna Ditton, Internet Brands Auto Group

• Turbosmart-E-Boost 3
• ProCharger P-1R Supercharger
• Vapor Trapper-Vapor Trapper

Cesar Velasco, KAR Automotive

• AlphaRex ‘24+ Ford F-150 NOVA-Series LED Headlights
• aFe Power-Toyota Tacoma D.A.S. XL Dynamic Air Scoop
• Wolfbox MegaFlow 200 Compressed Air Duster

Mike Kojima, MotoIQ

• JE Pistons VW DASA Extreme pistons
• Haltech Nexus Plug-in ECU for Nissan Skyline R32/R33/R34 GT-R
• Suspension Direct Inc.-E-CLIK Universal Kit

KJ Jones, MotorTrend

• FLATED-FLATED Air-Topper FLEET
• Caliber Inc.-Apex SkyLift
• ProCharger F-150 5.0L High Output “PRO” System

Luis Zschocke, New Tune Up

• FiTech Fuel Injection-Go EFI Vintage 97 System
• Ford Performance by Recaro Black Mustang Seat Set
• COLLINO-Ford F-100 Twin I-Beam Adjustable Camber/Caster

Paul Sakalas, On All Cylinders

• Vapor Trapper-Vapor Trapper
• Antigravity Batteries Lightweight Sodium Starter Battery
• FiTech Fuel Injection-Go EFI Vintage 97 System

Sean Holman, OVR Magazine

• REDARC Electronics-REDWorks Power Panels
• Suspension Direct Inc.-E-CLIK Universal Kit
• Caliber Inc.-Apex SkyLift

Guillermo Moeller, Performance Digital

• Holley Performance Brands-6T 13.5-in. Front Brake Kit
• ApolloSpray POWER-6 VS AUTO HVLP Electric Painting System
• VAIS Technology-Push Button Start System

Ludmilla Kruppa, Revista Garagem

• Aces Fuel Injection, Inc.-Deuces Wild 2
• FiTech Fuel Injection-Go EFI Vintage 97 System
• Old School Metal-FUSCONETA Volkspod Mini Bike

Jef White, THE SHOP Magazine

• ProCharger Superchargers-GM LS Engine Intercooler
• REDARC Electronics-QuickFit Power Panels
• GEARWRENCH Hi-Viz Socket & Impact Sets

Matthew Walker, Traction

• Method Race Wheels-Method 709 HD Bead Grip Wheel
• Fury Tires-Fury Tires Sierra Hunter ATM
• Turbo Wholesale Tires-Lionhart Imara H/T S