Powersports Motorcycle Action

WHERE POWERSPORTS MEETS
THE AFTERMARKET

SEMA puts your products directly in the path of the Powersports community's most influential trendsetters. Builders, dealers, and brands come to see what's next.

Your products get in front of the people who influence the market.

Nov. 3 - 6
Las Vegas, NV
Why Exhibit

OWN THE SHOW.
OWN THE POWERSPORTS MARKET.

From UTVs and ATVs to motorcyles and performance gear, the 2026 SEMA Show is the ultimate launchpad for your brand. Connect with the builders, dealers, and die-hard riders who define the powersports lifestyle.

Wide shot of the Burromax booth at a trade show featuring various electric mini bikes and attendees walking by.
The Numbers

A MEGAPHONE FOR YOUR BRAND

Your booth is just the beginning. With thousands of content creators and media outlets on the floor, your launches go viral before the Show even ends.

Exhibiting at the SEMA Show gives your brand visibility, credibility, and influence that fuels sales all year long.

A model standing next to a black Meta electric dirt bike at the SEMA show, examining the handlebars
THE NUMBERS THAT
DRIVE YOUR BUSINESS

Unmatched Reach

153,000+
Total Attendees
9,000+
Interest in Off-road and 2-wheel Vehicles
37%
Sell into Powersports and Lifestyle

Qualified Buyers

70,000+
Professional Buyers & Decision Makers
83%
Attend to See New Products
59%
Looking for New Vendors

Media Dominance

2,600+
Accredited Media & Content Creators
69%
Of Media Visits the Powersports Section
69.6B
(Billion) Impressions Generated

THE EPICENTER OF ADVENTURE

Location · SEMA SHOW

The Powersports 2 & 4 wheel, street, EV and lifestyle section section of the SEMA Show is high-traffic and engineered for discovery. Your booth sits where buyers come to explore the newest machines, gear, and innovations.

High-traffic main circulation paths
Grouped with related product categories
Adjacent to outdoor demonstration areas
VIEW 2025 FLOORPLAN →
A customized Honda Monkey mini-bike with a white tank and yellow frame displayed on green turf at the SEMA show.
A yellow Rahal Ducati MotoAmerica racing motorcycle sponsored by Roller Die + Forming on display next to a purple hypercar
The Movement

BE PART OF THE MOVEMENT

When you exhibit at SEMA, you're not just renting space; you're joining a community that fights for the Right to Ride.

We protect land access and provide the research you need to stay competitive. Grow your brand while protecting your industry.

INDUSTRY ADVOCACY

Support for land access and rider rights

MARKET RESEARCH

Exclusive trend reports and data

YEAR-ROUND SUPPORT

Member resources and networking

RESERVE YOUR BOOTH

Put your brand at the center of powersports innovation

Get Started

READY TO EXHIBIT IN
2026?

Space is limited. Applications due March 27, 2026

Questions? Contact Mike Ausec