Media credentials are reserved exclusively for working members of the media, including print, broadcast, radio, or online. In order to maintain a B2B environment conducive for buyers and sellers to do business, media credentials are only available to media that are related to the automotive industry or those that cover small businesses or another relevant topic. If you have questions about whether you qualify for media credentials, please contact pr@sema.org or call (909) 978-6722.
The SEMA Show is an accessible event for qualified professionals. For any accessibility-related questions, please contact customer service Monday - Friday, 9:00 am to 5:00 pm, EASTERN TIME, at 508-743-8571 or email AAPEXSEMA@maritz.com. We welcome and encourage all feedback and suggestions from our registrants with disabilities. We will do our best to assist you and address your accessibility needs.
No. Public relations and marketing personnel representing manufacturers do not qualify for media credentials. Video production companies that are representing exhibitors or those that are charging companies to be covered do not qualify for media credentials. To learn more about other categories that might be applicable for public relations and marketing personnel, email regmgr@sema.org.
Approved individuals who abuse their media privileges or who misrepresent themselves or aid in obtaining their media passes may risk having their credentials revoked and their names banned from attending the SEMA Show in future years.
A list of 2024 SEMA Show Participating Exhibitors can be found at semashow.com/participating-exhibitors and a map of current exhibitors can be found at www.semashow.com/floorplan.
The list of 2025 SEMA Show Exhibiting companies will be available in May 2025.
- Saturday, November 2: 9:00 a.m. - 5:00 p.m.
- Sunday, November 3: 9:00 a.m. - 5:00 p.m.
- Monday, November 4: 8:00 a.m. - 6:00 p.m.
- Tuesday, November 5: 7:00 a.m. - 6:00 p.m.
- Wednesday, November 6: 8:00 a.m. - 6:00 p.m.
- Thursday, November 7: 8:00 a.m. - 6:00 p.m.
- Friday, November 8: 8:00 a.m. - 3:00 p.m.
Amenities in the Media Center include complimentary water and snacks, working stations, Internet access, complimentary copy machines, printers, and storage. The Media Center also houses press kits and materials from SEMA and many exhibitors.
NEW THIS YEAR: Credentialed media will have the ability to avoid the general concession stands in the convention center by quickly purchasing lunch or snacks in the Media Center.
There is not a designated Media Day at the SEMA Show; media activities take place throughout the course of the event. There is an official press conference schedule, at which time select exhibitors will be making newsworthy announcements. The press conference schedule will be available in mid-September online at www.semashow.com and onsite in the Media Center.
Several options are available for obtaining new product information. One of the easiest ways is to visit the New Products Showcase at the SEMA Show. At the New Products Showcase, buyers and media can use the SEMA Show mobile app's "Product Scanner" feature to scan and download product photos and exhibitor information that will remain on your SEMA Show app long after the 2024 show has ended.
The 2025 SEMA Show Hours Are:
- Tuesday, November 4th: 9:00 am — 5:00 pm
- Wednesday, November 5th: 9:00 am — 5:00 pm
- Thursday, November 6th: 9:00 am — 5:00 pm
- Friday, November 7th: 9:00 am — 4:00* pm
*Registration closes at 2:00pm
The SEMA Show is a business to business trade show. Attendees, exhibitors and media must wear appropriate apparel at all times. Business or business casual attire is suggested. Logos and sayings on apparel must be in good taste. Show Management reserves the right to make determinations on appropriate apparel.
In compliance with the ADA, service animals—as defined by the ADA—are permitted at the Show. Other live animals, including comfort, emotional-support or therapy animals, pets and animals used for demonstrations of any kind are not allowed. Show Management reserves the right to prohibit service animals if they pose a threat or safety concern to anyone attending, exhibiting or working our event. The handler/owner of the service animal is responsible for the care and supervision of his or her animal. If the animal is not under control or is disruptive or not housebroken, Show Management may require it to be removed from the Show premises.
No one under the age of 16, including infants, is allowed access to the exhibits. No exceptions. Show Management* does not provide childcare services onsite. Use of a school issued ID is not acceptable to prove age unless it provides a date of birth.
Limited parking at the following locations:
Guests can find additional nearby parking options on apps like SpotHero or Parkopedia for potential rates.
- Parkopedia browse garage and street parking
- SpotHero reserve spots in advance
Drones/UAVs of any kind are NOT allowed at the SEMA Show at the Las Vegas Convention Center or Westgate Hotel due to the proximity to Harry Reid International Airport. Drones/UAVs will be confiscated until Show end (after the SEMA Cruise).
The use of the above items is NOT allowed at the Las Vegas Convention Center or Westgate Hotel. This includes all non-ADA-approved mobility devices.
Fireworks, firearms, explosives, and weapons of all kinds are prohibited in all premises of the AAPEX and the SEMA Shows. This prohibition applies to interior and exterior Show facilities, including parking areas and also prohibits weapons in or on any vehicles or displays. Violations of this policy can result in the violator being banned from the Shows and Show facilities.
When Show Management* scans your badge, your personal information is processed pursuant to Show Management's legitimate interest in tracking attendance, traffic flow, and providing a better Show. To withdraw consent, contact Show Management* (see below). By allowing exhibitors to scan your badge, you consent to Show Management* sharing your registration information with them, and they may then contact you regarding their goods or services. Please review their privacy policies for additional information. If you do not want to share your information, do not permit the exhibitor to scan your badge. If you do not want to receive communications from an exhibitor, you must contact that exhibitor directly.
For more privacy information, please visit AAPEX Privacy Policy and the SEMA Show Privacy Policy.
*Show Management includes AAPEX Show Management (Auto Care Association, AASA/MEMA Aftermarket Suppliers and W.T. Glasgow, Inc.- 708-226-1300) and SEMA Show Management (Specialty Equipment Market Association & Performance Racing, Inc. - SEMA - 909-396-0289).
You can find a number of food options for the SEMA Show and the Las Vegas Convention Center on the following page. Food Options
"Outboarding" is when any non-exhibitor hosts an event anywhere in the city that attracts SEMA Show buyers. If you hear of an outboarding event, please contact the Show Management Office, 702-943-3505 or your floor manager. To contact Show Management in advance of the Show, please call 909-396-0289.
SEMA Fest 2025 will feature live music from the biggest names in the entertainment industry. Announcement on SEMA Fest line up, location and ticket sales will take place in late Spring 2025. To get updates please sign up for the latest SEMA Fest news at www.semafest.com
