Exhibit at SEMA 2026
Exhibiting at the SEMA Show puts your brand directly in the path of thousands of the industry's most serious decision makers and the most influential media from every corner of the specialty equipment industry.
Whether you're an established brand or going from garage to global, SEMA gives you the platform to secure the deals that drive growth.
Audience Insights
More than 70%
of SEMA Show attendees are owners, C-suite executives or senior management.
More than 30%
are attending the SEMA Show for the first time, creating new connections for your brand.
Global Reach
See buyers from 140+ countries and regions, all under one roof.
Attendance by U.S. Region
Top 10 Attending Countries
Media Breakdown
- 1,400+ Unique Media Outlets
- 2,620+ Total Media
- 69.9 Billion in Reach Generated
- 400+ International Media
Transparent Pricing. Unmatched Reach.
Choose the plan that fits your business strategy.
SEMA/TIA Member
*Membership application available on form
Non-Member
Configurations & Surcharges
- Island Booths+ $4,500
- Peninsula Booths+ $1,500
-
Minimum Size 10' x 10'
What's Included
- Up to 500 lbs. of complimentary material handling for exhibitors with 800 sq. ft. or less.
- Discounted carpet, padding, and visqueen for exhibitors with more than 450 sq. ft. (if ordered by October 1, 2026).
- One complimentary New Product Showcase entry.
- Official SEMA Show directory and mobile app listings.
- All-access SEMA Show Education sessions and admission to SEMA Industry Honors.
- 8-ft. drape backdrop (excluding island exhibits).
- 3-ft. side divider drapes for linear booths.
How to Submit
- Access the Portal
- Complete Agreement
- Select Booth
- Submit Deposit
