Attend SEMA 2026
The Attendee Experience
An Experience Like No Other
The SEMA Show offers an attendee experience like no other trade show on the planet. It’s the best place to see thousands of the newest automotive performance products from new and iconic exhibitors, discover the latest product and vehicle trends, and develop essential skills by attending any one of the 90+ free education sessions – all of which are led by top industry professionals.
Curious what to expect? See the Show floor in action.
Why Attend
5 Reasons to Attend SEMA 2026
Discover New Products & Trends
The SEMA Show is the ultimate venue to see thousands of the latest automotive performance products from both new and established exhibitors.
Networking Opportunities & Special Events
With over 2,300 exhibitors and countless industry professionals in attendance, the SEMA Show provides unmatched opportunities to make new business connections.
Education That Empowers You
90+ free sessions led by top industry experts covering a wide range of topics — helping attendees develop essential skills and gain valuable insights.
Live Demonstrations
Experience live-action demonstrations, special sections highlighting the latest trends, and events that showcase the cutting-edge of the specialty automotive market.
Business Growth
The SEMA Show helps attendees take their careers and businesses to the next level. Leverage the show’s features to boost ROI and move your operation forward.
Attendee Eligibility
Who Should Attend
The SEMA Show is a business-to-business event for professionals working in the automotive aftermarket.
Recommended Attendees
The Show is designed for companies and professionals involved in the automotive aftermarket and powersports, including:
- Distributors, wholesalers, jobbers, and retailers of automotive parts and accessories
- Service and installation professionals (performance, repair, collision, and customization)
- Vehicle builders, fabricators, and restoration shops
- Fleet operators and vehicle upfitters
- Wheel, tire, suspension, brake, off-road, and motorsports businesses
- OE and supplier companies connected to the aftermarket
- Automotive media and trade content creators
The SEMA Show is intended for individuals and companies with a connection to the automotive aftermarket industry. In some cases, additional review or documentation may be required during registration to confirm eligibility.
What Attendees Are Saying
SEMA Channel
Questions? We’re here to help.
Registration QuestionsPlease contact SEMA Show Registration at 508.743.8571 or email aapexsema@maritz.com.
SEMA Show Related QuestionsPlease contact Show Management at 909.396.0289 or email semashow@sema.org.
