SEMA Show 2026 · Press & Media
MEDIA CENTER
Everything credentialed press need to cover the premier global automotive and powersports aftermarket trade events.
Latest Press Release
Seven OEMs to Showcase Innovation and Customization at 2026 SEMA Show
Oct 8, 2026
Latest Press Release
New Products: 2026 SEMA Show Edition Featuring Klein Tools, Camburg Racing and More
Oct 8, 2026
Latest Press Release
More Seats Added to SCRS Sessions, Plus I-CAR and TIA Education at 2026 SEMA Show
Oct 8, 2026
01 Start Here · Eligibility
Who Qualifies for Credentials
Media credentials are reserved exclusively for working members of the media and creators in the automotive and powersports industry, or those who cover small business or another relevant topic. You likely qualify if you can provide qualifying materials from the last 12 months:
- Published editorial with your name in the byline.
- A published photo credited to you.
- A website link to an article with your byline.
- A YouTube video credited to you.
Please note: prior-year approval does not guarantee future approval. Public relations, marketing and advertising personnel representing manufacturers do not qualify, nor do video production companies representing exhibitors or those who charge companies for coverage. Misusing media privileges can result in revoked credentials and a ban from future Shows. See the Media FAQ.
02 Show Resources
Show Resources
Everything working media and creators need in one place — apply for credentials, then plan your coverage with the resources below.
Step 1 · Required
Register as media to attend. Apply as soon as registration opens in May — approvals slow as the Show approaches.
Plan Your Coverage
Workspace, Wi-Fi and hours at the LVCC.
Official Show news and announcements.
Show-related releases from exhibitors.
Association, Show, Membership, Data, Battle of the Builders and PRI.
Times and locations for Show press conferences.
When and where new vehicles debut.
Curated high-resolution photography and b-roll.
Who qualifies and how the process works.
Reach the SEMA communications team.
03 On Site
SEMA Show Media Center
Located in Room S219 of the Las Vegas Convention Center, on the Skybridge between Central and South Halls. Pick up your credentials, write and file your stories.
Media Center · Room S219
Amenities
- Expedited media badge pickup
- Work stations
- Lunch & snacks for purchase
- Dedicated Wi-Fi
- Lockers (first come, first served)
- Complimentary water & coffee
- Exhibitor press kits & materials
Hours
| Sat, Nov 1 | 9:00a – 5:00p |
| Sun, Nov 2 | 9:00a – 5:00p |
| Mon, Nov 3 | 8:00a – 6:00p |
| Tue, Nov 4 | 7:00a – 6:00p |
| Wed, Nov 5 | 8:00a – 6:00p |
| Thu, Nov 6 | 8:00a – 6:00p |
| Fri, Nov 7 | 8:00a – 3:00p |
Media Center Annex · Room W213
Amenities
- Work stations
- Dedicated Wi-Fi
- Complimentary water & coffee
- Creator Zone: dedicated area for credentialed media to create content, including podcast interviews and social posts. Tables, chairs, couches, signage and electrical outlets provided.
Hours
| Tue, Nov 4 | 8:00a – 5:00p |
| Wed, Nov 5 | 8:00a – 5:00p |
| Thu, Nov 6 | 8:00a – 5:00p |
| Fri, Nov 7 | 8:00a – 3:00p |
04 Assets
Image and Video Library
Curated, high-resolution SEMA Show photography and b-roll are available for editorial use. Browse the galleries, or request a tailored set for your story.
Curated Images for Editorial Use
High-resolution vehicle, feature and show-floor photography, cleared for press. Need something specific? The communications team can pull a curated set for your outlet.
05 Before You Shoot
Policy Reminders
Photography & Video
Photography and video of exhibitor booths and products require the exhibitor's permission. No permit is needed for still photography. Professional-grade video requires a video permit — select the video option when applying for credentials. Questions: pr@sema.org.
Drones / UAVs
Due to the proximity of Harry Reid International Airport, FAA regulations prohibit drones and UAVs of any kind at the Las Vegas Convention Center. They are not allowed at the Show and will be confiscated until show end (after the SEMA Cruise).
06 Talk to Us
Press Contacts
SEMA executives and representatives are available for media interviews. Reach the communications team directly:
07 Newsroom
Latest Press Releases
Recent announcements from the SEMA Show newsroom.
Cover the 2026 SEMA Show
Apply for your media credentials, or reach the communications team at pr@sema.org.
Explore the Show
Questions?
Registration & Attendance
Manage your visit in the Registration Resource Center.
SEMA Show News
Browse official announcements at SEMA Show News.
Press Team
Reach the SEMA communications team at pr@sema.org.
